Text: Nian Hua
sequence
In Guo Youcai's live broadcast room, a feast of local tyrants was staged.
A big brother swiped 34 carnivals worth 3,000 yuan in one go, easily breaking 100,000 yuan, this heroic move makes people wonder, what kind of psychological motivation is hidden behind it?
What is the essence of tipping culture?
Is it true that there are so many people who have huge amounts of money in their hands and can't squander them at will?
The contrast between reality and virtuality is staggering.
On one side is the careful planning in real life, and on the other side is the spendthrift in cyberspace.
All this prosperous scene, carefully analyzed.
It is not difficult to find the shadow of capital shuttling between them, perhaps, this is not only a simple entertainment pastime, but also a manifestation of capital flow.
The luxurious gameplay of the powerful boss Mr. Zeng
Mr. Zeng, this real bigwig player.
The strength is amazing, not only generously donated more than 100 million assets for his hometown, but also invested heavily in the construction of airlines and subways, and the catering industry is also all over Beijing and Chongqing, with an estimated net worth of tens of billions and a deep background.
He once spent a lot of money to reward his favorite anchor Mao Haisen, and the shot was 400 carnivals.
The total amount exceeded 10 million, and the anchor and team were also transported by private jet, equipped with a special car to ensure the live broadcast, and the hardcore operation made the number of fans soar to one million.
Don't look at this as just a casual profligacy by local tyrants, it is actually a shrewd investment.
saw that the new star Guo Youcai became popular because of the song "Promise".
Mr. Zeng quickly transferred the battlefield and swiped millions in three days to support Guo Youcai.
Not only rewarded generously online, but also went to Heze offline.
charity donation won Guo Youcai's live broadcast room to publicly appeal for fans' attention and support.
According to this momentum, I guess Mr. Zeng relied on Guo Youcai's popularity.
The number of fans will exceed 2 million just around the corner.
What do you think?
Behind this is the financial display of the big guy.
It is also its unique investment vision, which makes people have to be convinced.
Big brother's clever advertising strategy
Speaking of which, this is the number one brother who is famous in the live broadcast industry.
He's got a good idea.
Behind his extravagant spending, it is not just out of simple support for anchors or showing off his wealth.
Instead, there is a subtle business layout - using the live broadcast platform to advertise your brand for free.
This business-minded big brother on the list saw the hot potential of live broadcasting, so he cleverly planned a feast of money and eyeballs.
He spared no expense to spend money in the live broadcast room.
Success has captured everyone's curiosity: what is this sacred?
What for?
Along with the doubts came the organic exposure of his brand, which was well spent.
What's more.
This not only effectively promoted the brand, but also gave him a positive image of generosity and caring, and his fan base skyrocketed into a group of loyal fans.
Whenever his brand goes live, that scene.
It's a hit hit.
This is the wisdom story of how Big Brother Bang Yi plays live broadcast and converts every reward into brand promotion.
Marketing cheats
First and foremost.
He understands the essence of live streaming – instant interaction.
Live streaming, this bridge of emotional connection.
Let the anchor and the audience intimacy, the rapid spread of information, and the marketing value is doubled.
He cleverly leveraged the power to use the torrent of live broadcast traffic for his own use.
Secondly, his marketing tricks are novel and bold.
Unlike the old-fashioned ad placement, he plays with curiosity marketing.
Let the audience explore the brand spontaneously, this trick is not off the beaten path, but it is impressive, and the topic is constant.
Moreover, this style of play is very easy to replicate and execute.
As long as there are funds.
Anyone can try to spend a lot of money in a popular live broadcast room, and with carefully planned content and precise promotion, they can attract target customers and easily increase brand awareness and product sales.
The marketing skills of this live broadcast brother have undoubtedly lit a beacon to success for many brands.
Personal opinion: Guo Youcai became popular
If you talk about inspiration, there is no shortage of more touching stories in Heze, why is he Guo Youcai popular?
It is understandable that Shandong's ramen brother and Zibo barbecue are popular, where is the logic of his popularity?
There's a hint of weirdness behind this.
It's even unsettling.
The reality is even more terrifying: children dream of becoming Internet celebrities, and the picture is quick money.
It seems that it is better to become famous overnight than to study hard for many years.
The future employment situation is severe, how can students establish a correct view of learning?
What do you do in school?
It's better to go live directly.
This idea creeps in.
Even the children began to think about the live scripture.
Is there an invisible hand behind this?
Decide who is popular and who is not?
Internet celebrities are blooming everywhere, but they are rarely distinctive.
Like the Internet celebrity bridge and village live broadcast of Heze South Station, they are all eye-catching exaggerated performances.
Netizens are worried that this trend will give rise to more illusions of getting rich overnight.
Attract all kinds of ghosts, snakes and gods, the bottom line is lost, and the uselessness of reading is exacerbated.
In the previous Great Wall Cannon incident, a sentence can make the company's stock price soar.
It's also puzzling.
Whenever Douyin brings out a new god, I can't help but reflect.
Whether the orientation of society has deviated.
The birth of each phenomenal Internet celebrity seems to follow the circular formula of manufacturing, consumption, and then elimination of the platform.
This is not just our current situation.
It is the same all over the world, and individuals gradually lose their individuality in the huge social machine and become a grain of sand in the torrent of data.
After all, what went wrong?
Perhaps, this is the fate of the times, we are swaying in the pursuit of individuality and commonality, lost in the edge of the virtual and the real.