Speaking of China's first car, or a family car, I believe many people will look at the god car "Jetta"!
As we all know, jetta is a car produced by FAW-Volkswagen in 1991, it has been listed since its listing with its high practicality, durability and other advantages, quickly became the most popular model in the market, to know that the cumulative sales of the car in the Chinese market as of 2016 has exceeded 3.6 million units, which not only helped FAW-Volkswagen become "China's first car brand", but also crowned as "China's first car", "God car" and other high honors!
There is no doubt that the word "Jetta" has become synonymous with the quality of automobiles in many people's minds, as the competition in the world's largest automobile market becomes more and more fierce, the German Volkswagen Group, which already has a series of high-end brands such as Porsche, Audi, and Volkswagen, urgently needs a brand that can cut into the 50,000-150,000-level market, and this brand also has a high reputation and recognition in the hearts of Chinese consumers.
At this time, everyone turned their attention to the Jetta, after all, from its bicycle sales point of view, it is enough to rival the annual sales performance of many joint venture brands, so why not put this Jetta, which has a very high status in the hearts of Chinese consumers, from the model to the brand? In February 2019, the first ever sub-brand of the Volkswagen brand, the Jetta Brand, was officially unveiled in The City of Wolfsburg, Germany, the headquarters of Volkswagen, and became the third brand between the Volkswagen brand and FAW-Volkswagen.
Obviously, the Jetta brand wants to attract customers only by relying on the accumulated user reputation and feelings, which will only become a hammer deal, so it must not only inherit the advantages of jetta, but also continue to optimize and upgrade after becoming an independent brand. In fact, from the three models VS5, VS7 and VA3 launched by it, we can also see that the Jetta brand is not consuming the reputation of the past, but continuing to optimize on the basis of inheriting the advantages.
Let's take the best-selling VS5, as a joint venture compact SUV, the car is equipped with the three most important parts, such as the same EA211 engine, Aisin transmission and German chassis tuning as the Volkswagen model, but its price is only about 100,000, and the joint venture models of its same level are basically starting at 150,000, who can resist the temptation of such a 100,000-level German joint venture compact SUV?
Since it has excellent quality and super product strength and cost performance, then the sales performance of the Jetta brand will naturally not be bad, of which the cumulative sales volume in 2020 is 150,000 units, and the past 2021 reached nearly 180,000 units, it can be said that this new brand that was born only two or three years ago has been no less than the mainstream old joint venture brand. With the time to the new 2022, the Jetta brand in the first month of the year to hand over more than 20,000 units of sales results, an increase of up to 41% year-on-year, as we often say that the first month of the opening year can usually be seen as a microcosm of the annual sales, so the Jetta brand will undoubtedly achieve better results this year.
Hero Car Talk: With the development of the times and young consumers gradually dominate the market trend, as a Jetta brand positioned in entry-level products, it is not only for consumers to produce a durable, cost-effective product, it is also accelerating the layout of intelligent networking, such as the Jetta brand has reached a strategic cooperation with Morse Zhilian and Zebra Zhixing, in which FAW-Volkswagen behind the Jetta brand will exert its independent research and development capabilities in the field of Internet of Vehicles. While using Morse Zhilian as the carrier to create the Internet of Vehicles IP, it also cooperates with Zebra Zhixing to introduce AliOS into the automotive products of the Jetta brand, so as to comprehensively improve the intelligent networking product strength of the Jetta brand models, so as to gain more favor from young consumers!