Pay attention to the Beijing Winter Olympics, it is impossible to miss a name: Yusheng Knot.
You know, a Japanese athlete, in the Chinese home event, every day hot search, is really weird.
Male dog + old aunt who loves gossip, naturally can not hide curiosity, the search box of each platform, ask in the end to wear.
There is very little information that can be found, but it has successfully turned Che Weijun Road into powder.
As an anchor of the central media said: "It starts from the appearance, falls into the talent, and is loyal to the character." ”
There is a natural attraction in him, gentle and domineering, forbearance and sobriety, humility and tenacity.
What particularly impressed me was his courage and determination to challenge the 4A.
Watch him jump, land, fall, jump again, fall again.
"Defend an undefended city, fight an unwinnable battle." With Jun Tongtian Qingshi several legends, several successes and failures in this life should also be laughed at. ”
For a figure skating history, no one has ever completed the limit, give up the low-hanging fruit of the Olympic triple crown, is it worth it?
value!
Because regret is worse than failure.
Champions are often there, and Axel's four-way jump is unprecedented.
Even if you lose, you are willing.
"I was training with the mental readiness that I might fall out of a concussion and die."
A lifetime of suspense, let Yu Sheng's string become a legend.
From a young blob to the Great Demon King on ice, he has made efforts that ordinary people cannot reach.
A seed of dreams needs the watering of countless sufferings and sweat.
At the age of 15, he practiced four-way jumping, and it was the limit for the average player to practice 20 to 30 times a day, but Yusei would jump 60 times.
The coach at that time commented on him as:
"I think Yu yusei is a genius.
He can put in twice as much effort than others, and he can work hard to maximize his talents.
This way of working hard is exactly where I think he's really genius. ”
After crushing the shackles and fences, he finally put on the crown woven of thorns:
The youngest champion in 66 years of the Winter Olympics, a Grand Slam player in the Olympic Games, world championships, grand prix finals, breaking world records 19 times...
During this Winter Olympics, Yusei yushin received more than 20,000 letters, full of love.
A lot of people can't understand the fanaticism of fans.
I think that it is not only because of his professional ability to enshrine the gods, or the gentle manners and demeanor released by the behavior of bowing 90 degrees after each competition, correcting the flag for chinese players at group photos, and crawling over in order not to interfere with the contestants' interviews, but also the obsession of going all out for his dreams in this "treasure" boy who combines excellence and beauty.
And this time the Challenge of the Winter Olympics, although unsuccessful, still attracted countless fans for him.
At the press conference, fans chanted: "Thank you"
In response, The Ice Prince said he "will not give up on his dreams and will continue to challenge the 4A".
In fact, in my big car circle, there is also a "fairy" brand that embraces magnificent dreams, and at the same time, insight and empathy, from spirit to material support for fans' dreams.
On February 14, when the owner's story documentary "Departure is the Champion" premiered online, Che Weijun was moved to a mess and couldn't help but be surprised by the texture of this 8-minute "blockbuster".
Guangqi Honda, a car company that sincerely accompanies car owners, has once again successfully obtained fans' adherence, love and faith in their dreams at the new node of accumulating production and sales of 9 million units, and has embodied the original story of "user-centered".
Rush for love
"I have no destination, I am willing to go forward"
"The departure is the end of one story and the beginning of another new story"
"The word departure is for me, and in my heart I will have a path"
"Do you know what the point of departure is?" Happy (childish answer of a child's voice)"
……
This documentary can easily replace the mood of the viewer, because the actors are all non-professional Guangqi Honda iron fans, the true color is grounded, and the shooting method is full of film sense, which makes people feel unfinished.
The story related to the car is also staged, and everyone is interpreting the meaning of departure with life.
Wang Chao, an Aod racing master who quit his job in the system and engaged in the tour guide industry he likes, is a "dream chaser" who bravely walks out of his comfort zone despite his family's opposition: "From exploration to pursuit, there are final results, much like a process of life, which is the biggest happiness brought to me by playing with cars." ”
Working at night and playing with cars during the day are the daily life of Zhang Bo, a subway maintenance worker. His Accord "once accompanied my father to the north and south, like an old friend, an old comrade-in-arms, so that young people know better what inheritance is." Don't look at Zhang Bo is now full of confidence, no fear of the camera, in fact, "when I was young, there were not many friends", because of fat and inferiority, but he said "car, let me be confident", when driving this car to participate in the party, I became the focus, it is the car that unites everyone.
Tang Yingbo, the owner of the Accord who still insists on practicing BREAKING street dance despite suffering from synovitis and lumbar disc herniation, said that this classic Accord has witnessed his entire entrepreneurial process and accompanied him to sweat for countless days and nights for his dreams. "This car is my girlfriend, and it will always be waiting for me in the same place, whether it's windy or rainy."
Feiduche, who works in self-media, once suffered from a leukemia, "before the age of 20, it was type O blood, and now it is type B blood", but he said, "This disease can only be a process in my life, it will not be a result." "Not only career, circle, but also girlfriends are also known by playing with cars." What is your mood when you leave, and the scenery on the road must be how. ”
Binzhi owners Wang Heng and his wife are a pair of video bloggers who have created a 180-day self-driving journey for their children. "At that time, I had been arguing, saying that I would get a divorce once every half a month, and then inexplicably it would be fine." They said that the purpose of the departure was to make the child stronger, but he did not expect that "we will be strong first." In their eyes, the car resembles an elder, "teaching us slowly to learn responsibility and love, carrying the dreams of the three of us".
Different coordinates, different identities, the same kind of love, let them cross the mountains and seas, rush to each other.
In addition to the above stories, Guangqi Honda uses this documentary to record the owner's story and interpret a concept: every ordinary person can live an extraordinary, regardless of age, regardless of gender, as long as it is for the love of the heart, it is the champion of its own life.
Dreams, which were originally abstract words, became concrete and real.
The start is the championship
Writer Jiang Xun said that we have been looking for two things all our lives, one is called the sense of value, the other is called the sense of belonging, the sense of belonging comes from love, and the sense of value comes from being affirmed.
In Che Weijun's view, guangqi Honda, the "pet fanatic", has just given a "sense of value" and a "sense of belonging" to 9 million car owners.
Over the past 24 years, Guangqi Honda has not forgotten its original intention, truly understood users, returned users, and provided the ultimate intimate products and services.
It seems that no car company can always interact with fans just right, like Hiromoto, and realize the emotional link between the brand and the fans in a subtle way.
From the high-quality standardization of the 1.0 era, the efficiency optimization of the 2.0 era, and the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, Guangqi Honda takes people and cars as the dual core, spans the upgrade experience value, provides users with a high-quality experience of the whole life car cycle, and realizes the creation of a better life with more car owners.
It is reported that at present, the number of members of guangqi Honda's membership platform "FUN Club" has exceeded 3.5 million, and its official APP has reached 1.75 million registered users since its launch and promotion in August 2021, opening up a new way for fans to help.
Guangqi Honda has also introduced a new climax in automobile culture.
The "one-hit and red" Dream Festival is not only a "fan feast" with a grand scale and two-way rush, but also has been cultivated into a phenomenon-level brand culture IP, achieving scale and creative upgrading for three consecutive years.
Breaking with the traditional car friend organization, they set up a dream club to gather the top celebrities of the track and fashion culture to help the evolution of China's local car culture.
In addition, Guangqi Honda has also set up the largest private team, the Dream Team, to realize the dream of the TOP international professional track for riders.
These hard-core actions fully meet the needs of users, and attract more and more enthusiastic "Guangben fans" who pursue their dreams, and Guangqi Honda car owners from all walks of life have gradually formed a huge car owner circle culture and fan system, opening up a new cultural ecology built by brands and users.
Che Weijun language
Obsessed with dreams, let Yusheng tie the strings live up to the love of everyone.
It is also because of the dream that Guangqi Honda can go in both directions with 9 million fans.
This is a story about dreams.
I also hope that in the years to come, love and faith can continue to ferment in interesting souls and collide with a more dazzling light.