Abstract: Moving towards the high end is the hospitality of the new Alexandre
"The times are evolving, the cars are evolving, and we use every evolution to entertain this era and entertain every person who has changed in the era," wu Xiaobo said at the launch of the new Alexand. Indeed, the current consumer demand environment for vehicles determines that each car needs to play more different roles, especially the multi-functional MPV model.
Space is the foundation for laying a more all-round car. As an MPV model, it is its core mission to change more use scenarios and carry more people to travel comfortably. On this basis, how to highlight the siege of the MPV market demand surge and the variety of models today, the new Ai Lishen, who has once again evolved at the high end, gave its answer - "the way of hospitality".
Demand is directly proportional to the product, and the new Alexand breaks the game
In recent years, due to consumption upgrades and policy incentives, more and more families have switched from the main battlefield of SUVs to MPV models, and the change in consumer demand is reflected in products, and the result is that MPV models have exploded in a short period of time. From imports to joint ventures to independent brands, the concentrated MPV market has undoubtedly enriched consumers' product choices.
But for car companies, products are becoming more and more abundant, each spending their own eyes, and the test also follows. As a veteran who has introduced domestic sales since 2012, how to break through is the most important thing at present. Relying on the advantage of time and its own heritage, The re-evolution ability of Alexand does not need to be questioned, after all, from the moment of "birth", creating a more advanced MPV is its vision.
Continue to output strong product strength, obsessed with this Ai Lishen as a veteran more experienced and more powerful to break through. At the same time, the MPV in the new era also has more important attributes, the new Alexand is the era and comprehensive advancement, but the most important core of hospitality has not been forgotten.
"Hospitality", starting from the product force
The times are changing, the demand carried by MPV is also changing, and advanced, texture, atmosphere, etc. have gradually become synonymous with a new generation of travel tools. The new Ai Li Shen advanced also began here, improving the texture and optimizing the product, while not forgetting the original intention of hospitality, paving a comprehensive high-end road.
A higher-level appearance creates a high-end MPV aura, the new Ai Lishen is first optimized for the front face, and the thicker and more prominent middle net enhances the first visual experience of the whole vehicle. When the new Alexand slowly approached from a distance, it was obvious that this must be a high-end model of Dongfeng Honda.
When the sky gradually darkens, the new Alexand automatic light source is lit, and the head and tail lights composed of all LEDs will further deepen the visual effect, and the optimized light group inadvertently reveals the exquisite and advanced. The optimization of the wheel hub level is similar to the light set, and it also highlights the advanced texture of the MPV model in the new era in the details.
The appearance of the aura determines whether the new Alexander can catch people's attention, while the internal improvement reveals the ability of "hospitality". Pulling the car door, the metallic welcome pedal opens the first step in hospitality, and the new model's unique Burgundy red interior colour scheme is also eye-catching. And when the skin touches the seat, the unique pleated leather seat is also well-known in terms of comfort, and the new Alexand also adds a diamond-shaped stitching process on this basis to further deepen the texture of the seat.
In the most important space, Honda never disappoints. The new Alexander continues to play the strength of a space magician, and the bits and pieces on the car can be placed in the co-driver's storage box. When the family needs space to travel, the new Alexand third row of seats is still the "king" of this level: not only can it be folded into the platform to get a flat trunk space, but it can also be turned over as a whole to cleverly become a "fishing stool". Imagine the weather is fine, open the trunk, leisurely close to nature, this is not the best interpretation of hospitality.
Full load is a key part of testing MPV capabilities, making all members comfortable is excellent. The new Alexand full car includes wireless charging up to 10 charging ports, at any time to meet the supply of all electronic equipment, there will be no embarrassment of waiting for one device to charge and then charge another device. The use of kicking and sensing the tailgate is obvious when handling large items, which undoubtedly allows friends around to see the convenient side, and the details are the embodiment of elegance.
The new Alexand is also equipped with the Honda CONNECT 3.0 Intelligent Guide Interconnect System. In the usual travel, the voice sends instructions to let the car machine navigation is already a small CASE, the Internet of Vehicles allows the new AliShen to have a more all-round strength, a set of easy-to-use car machines in the era of the Internet of Everything is like a smart phone, to solve most of the problems in life depends on it is enough.
A higher level of enjoyment is the embodiment of a sense of value
A car is first of all a means of transportation, and it must meet the basic attributes of pulling people and loads at the minimum. However, in the new era, each car is almost impeccable at this level, and it becomes more important to continue to strengthen the sensory attributes, and the weakening of the basic attributes is exchanged for the sensory improvement of a higher level, which is the embodiment of the sense of value.
In the process of gradually transforming from a means of transportation to a family member, the role of companion also puts forward higher requirements for the model, and consumers pursue more emotional resonance. The new Alexand's configuration and intelligence based on the original model are very important for the role of companion, "you can fully trust Alexand when needed".
Originally belonging to the high-end positioning of Alishen, after three generations of model evolution, continue to increase in hard power, the foundation is an important advantage of the new Alexand to conquer the market. In the face of the era of evolution, the evolved models, on the basis of meeting the most important attributes of the MPV, the new Alexand is more based on the axis of the times, enriching the edge of the axis through constantly innovating details, and entertaining everyone with a more advanced texture and complete functionality.
Write at the end
"Today is different in the past", the times are different, and the situation of MPV is different. The more important task now is how to make MPV meet daily needs while also having a sense of high value. As a 300,000-level new Alexon, "hospitality" is an important part of its difference from the MPV of the same level: it can not only meet normal needs, but also move with the times, so that all occupants can get a higher level of enjoyment, and the full-scene fantasy can be realized on the new Alexand.