What is the picture of buying a second-tier luxury brand? In most cases, the answer to this question is probably "affordable." But there is one situation that I can't ignore, and that is to be able to provide more "personality". After all, in the range of 200,000-300,000 yuan, ordinary joint venture brands are busy pushing more cost-effective products, and first-line luxury brands are more willing to indulge in the world of skinlift and small displacement. However, a small number of second-tier luxury brands are more or less willing to retain some "original" products at this price. This also leaves a little room for choice for "niche" customers like Little N. (Note: This story comes from a real case)
The pursuit of individuality is conditional
Little N originally had an old Skoda in the family, don't look at it as a car, that rare hatchback compartment, I'm afraid to install a refrigerator to open the door. But in addition to its age, this car is also too "pragmatic" in the eyes of Little N. The wood-grained interior panels, the four-spoke steering wheel, and the still green metal logo all seem to tell a story that is older than the car.
Although this car is very old, the little N family loves it very much, and the car condition has always been strong. Therefore, the wishful thinking of selling it and then changing the car has not been achieved. However, the opportunity was finally waited for by him, first of all, the old car is still not sold for the time being, so the budget of the new car should be controlled at more than 200,000 yuan. However, because the old car is still there, the new car can be purchased according to his preferences, and there is no need to pursue the so-called one-step approach.
Although the budget is limited, the good thing is that the small N does not like those high-premium SUV models. If you pursue a car, it seems that it is not difficult to get a luxury brand. After all, more than 200,000 yuan, not to mention the second-tier luxury brands, even BBA has a choice. At this point, we need to bring today's protagonist Cadillac CT4, of course, it is not a breath to stand out, but the reason why Small N chose it, we still "press the table" as usual, first look at how the Cadillac CT4 is now "in hand".
The full "only" discount of 35,000 yuan, the installment is not cost-effective
Cadillac has a large preferential range, I believe that as long as you pay attention to the potential consumers of this price model, there is no one who does not know. But in the Cadillac CT4, this inertia of thinking seems to be invalid, because its car purchase discount is only 35,000 yuan. At first glance, it seems that there is nothing, but whether it is compared with the first-line luxury brand BBA, or compared with its own XT4, CT5 and other models, this discount is somewhat unhandled. Some people may say that the installment discount will be greater. Sorry, even if it is installment, the naked car discount is still 35,000 yuan. Interest is also calculated at an annual interest rate of 2.1%.
In this way, the Cadillac CT4 is still more cost-effective to win in full, after all, the price of the car is not exaggerated. Taking the main sales model 28T fashion model as an example, the guide price of this model is 239,700 yuan, and the price of the naked car after the discount is about 204,700 yuan. This includes an estimated purchase tax of approximately $17,496, an estimated insurance fee of approximately $7,000, and other costs such as an estimated license of about $1,000. The cadillac CT4 28T style model has a full landing price of about 230,196 yuan.
Perhaps the sales of the car is one of the reasons why it is not very favorable, after all, the store only sold 4 Cadillac CT4s last month, accounting for only about 5% of the store's total sales that month. You must know that Cadillac's product line is not long, and such a small sales volume is definitely exclusive to a small group of people. Therefore, the inventory of this model in the store is not much, and a small number of existing cars are mainly white and black. If you want to pursue the "extreme niche", I am afraid that you will need to wait about 1 month to pick up the car.
237 horsepower + rear drive + standard wheelbase, this price is not chosen?
As mentioned earlier, the same price point can also choose BBA first-line luxury brand products, and small N is not so concerned about space and practicality. Therefore, even a compact car, as long as it can meet his pursuit of personality and sports, can also be considered. However, on the contrary, Mercedes-Benz A-Class and Audi A3 are simply and neatly lengthened the model. Although the Audi A3 and the imported version of the Mercedes-Benz A-Class still retain a more pure hatchback design, the entire series only has a small displacement turbo engine of 1.4T or 1.3T, which is really irrelevant to personality, that is, a city "grocery shopping car".
Relatively speaking, the BMW 1 Series, which still retains the 2.0T option, seems to be better, and the price and terminal discount margin are still good. But as the vanguard of the pioneer BMW, the early word of mouth was indeed not built well. And even as a precursor product, its motion tuning doesn't seem to be as pure as the X2, which positions the SUV. The BMW 2 Series under the same brand may be a more worthwhile model to choose, but as a full import status, the price point naturally goes up. Especially in the after-driving version that has just been listed, the guidance price is close to 300,000 yuan.
Such a comparison, if only measured by the "niche" needs of small N, then the whole series is equipped with a 237Ps horsepower 2.0T engine as standard, and adopts a rear-drive structure, and retains the standard wheelbase characteristics of the Cadillac CT4, which naturally becomes one of the more suitable options. Although the preferential margin is not as good as the Cadillac brand that everyone imagines, the lower bare car threshold and a certain range of concessions still allow this luxury mid-size car to retain the cost performance in the niche market.
Write at the end:
However, the cost performance of buying a car is retained, and the retention rate of Cadillac seems to be less beautiful in the car selling link. Based on the information searched on the Internet, a Cadillac CT4 2020 28T fashion model, about 1 and a half years on the brand, the mileage is about 16,000 kilometers, and the current price of the second-hand car is about 185,000 yuan. A BMW 1 Series 2020 125i leading M sports suit, also on the card for about 1 and a half years, the mileage of about 16,000 kilometers, the current price of used cars is about 175,000 yuan.
The two models selected above are extremely close in terms of vehicle condition, and both are white models with relatively preserved value. However, from the perspective of loss costs, they are not value preservation products. After all, the audience is a small crowd, fortunately, the terminal price is still beautiful, which has a certain positive impact on the residual value. In short, when buying a car, if you want to pursue personality, you need a lot of conditions.