The celestial instrument begins again, and the law of the year is renewed. The New Year of The Winter Olympic Flame is destined to be extraordinary. As the old saying goes, after fifteen years, it is the end of the Year, the Lantern Night, the lantern viewing, visiting the flower market, watching shadow puppets, adults and children have taken this opportunity to relive the Taste of the New Year.
On February 14th, facing the fluttering snowflakes, Jinan KFC Impression City Restaurant became the "KFC Shadow Puppet Culture Theme Restaurant", Xin Zhiyi, Li Qingzhao, Min Ziqian, Lotus Fairy... A series of exquisite shadow puppet character stories, integrating the most colorful chapters in Jinan's history, opened the story telling of Jinan shadow puppets in KFC restaurants.
Light and shadow Winter Olympic lights up the Lantern Festival
At this year's Lantern Festival, Jinan KFC Impression City Restaurant will integrate the national intangible cultural heritage project of "Lu Yun Shadow Puppet National Style Image" Jinan Shadow Puppet Play into the restaurant design, inviting hipsters to watch the "Shadow Riddle" in the restaurant, design and produce "Shadow Element Flower Lantern", inherit the beauty of intangible cultural heritage art, pass on the dream of the Winter Olympics, and jointly welcome the Lantern Festival.
Jinan shadow puppetry is an important branch of Chinese shadow puppetry, which has been passed down for a hundred years and has gradually evolved into a local drama with distinct regional characteristics. In 2008, Jinan Shadow Puppet Theatre was included in the list of national intangible cultural heritage. In the restaurant, the exquisite and chic stubble shadow shadow wall, the beautiful shadow puppet classic characters, as well as the origin of shadow puppetry and the production process of shadow puppetry explain the wall, so that customers can appreciate the beauty of intangible cultural heritage and learn traditional culture in the rough or gorgeous or simple or delicate shadow puppet characters.
This spring, tradition and modernity, nations and the world meet with ice and snow as a link. The colorful "Shadow Riddle" uses storytelling to innovatively express the anagram in the form of colorful shadow puppets, attracting many customers to stop and watch and participate in the interaction. In order to help the Winter Olympics, under the leadership of Li Juan, a representative inheritor of the national intangible cultural heritage Jinan shadow puppet play, young national tide masters jointly participated in the design and production of "shadow element flower lanterns", participated in the Winter Olympic lantern riddle answers to win the lanterns, greeted the Lantern Festival, and jointly prayed for the Winter Olympics, focusing on the peak! At the same time, the relevant personnel of Jinan Municipal Bureau of Culture and Tourism will participate in the activity, and The Jinan Municipal Bureau of Culture and Tourism will work with KFC to create a "Lu Yun Shadow Puppet National Style Reflection KFC Shadow Puppet Culture Theme Restaurant", and in the future, on KFC's non-genetic inheritance platform, more young people will pay attention to intangible cultural heritage.
Good morning, the first light of the new year
The first month is the first month of the lunar calendar, and the ancients called the night "supper", so the fifteenth day of the first month was called the Lantern Festival. The fifteenth day of the first lunar month is the first full moon night of the year, and it is also the night of the restoration of the yuan and the rejuvenation of the earth, which people celebrate, and it is also a continuation of the celebration of the new year, which means the full beginning of the new year's work. From February 15th, KFC New Year's Breakfast Full Meal to help - New Orleans grilled chicken legs, thick egg roast, and two new raw porridge products to join together, to help the steaming aura in the morning, you can stand in the light of the beginning of the year, telling your own "piping hot" life in the harsh winter.
Wu Dajing, the first men's champion in short track speed skating in the history of the Chinese Winter Olympics, the world record holder of the men's 500 meters of short track speed skating and the Olympic record holder, has served as the spokesperson of the KFC brand since 2020. Su Yiming, who has just won the silver medal in men's slope sculpting skills at the Beijing Winter Olympics, is also the ambassador of the KFC brand ice and snow. On the occasion of the Winter Olympics, Wu Dajing and Su Yiming appeared together in the KFC advertisement, walking towards the wind and snow with a firm and steady pace, meeting their new challenges and showing the "power of the beginning".
The New Year begins, the Winter Olympics take place, and resilience blossoms in the snow and ice. KFC brings sincere New Year's food and blessings to "New Year's Breakfast Full Meal" with you to re-enlighten the "power of beginning" to welcome the blossoms that belong to the New Year. (Ai Jinan intern reporter: Li Xiaotong Correspondent: Wang Xiaoman)