2023
new
spring
assemble
Five
good fortune
The 2023 Alipay "New Year Collection Five Blessings" campaign has begun. Compared with previous years, this year's event can be described as a coexistence of a sense of technology and Chinese style: in the carefully constructed "blessing paradise", you can feel the strong atmosphere of traditional Chinese culture. Not only that, people can also draw New Year paintings and receive Fuka with AI; Enter the "Blessing Paradise" to interact with digital people and netizens to greet the New Year, and watch traditional performances such as lion dances and shadow puppets; If you collect five Fuka, you can also receive a collection of "Fu" characters derived from national intangible cultural heritage skills.
Painting
The "Fu" character collection of national intangible cultural heritage skills
Open this year's Jiwufu event page, and you will find that the new gameplay of "Blessing Paradise" has been added. In this virtual world, you can run freely: play games, do quests, draw fuka in different ancient buildings, or leisurely visit the virtual temple fair, watch a shadow puppet, watch a lion dance, set off fireworks, etc.
"Blessing Land" virtual world
This metaverse town park with a sense of science fiction and Chinese style has put a lot of effort into planning and design, and Alipay specially invited China Heritage News to organize ancient architecture experts, costume and folklore scholars to participate in the preliminary planning and review work.
Fireworks, lion dances, shadow animation
It is reported that in order to be able to combine Chinese style and science fiction without being obtrusive, experts creatively proposed the concept of "embedded", that is, a large number of traditional Chinese elements are used to integrate them into the sense of science fiction, so that the two can be cleverly matched. To this end, on the one hand, the expert team of the cultural museum looks for relevant references in the vast historical materials, finds inspiration in classical Chinese gardens and ancient Chinese architectural art, and obtains materials from ancient paintings such as "Qingming Shanghe Map", "Gusu Prosperous Map" and "Cargo Lang Map". On the other hand, it communicates and discusses with the designer, cleverly combining the eaves, roofs, beams and other elements of traditional Chinese architecture with the cyberpunk-style mechanical sense and futuristic sense, and at the same time integrating Chinese festival folklore such as lion dances, shadow puppets, firecrackers, lanterns and so on into the scene; During this period, several drafts were changed, and finally a "blessing paradise" full of national style and sci-fi atmosphere was built.
Fish-shaped construction
In order to send good wishes to everyone during the Spring Festival holiday, the expert team also proposed to add the beautiful meaning of traditional Chinese culture during the initial design stage. For example, borrowing the auspicious sign of "purple gas coming east", the design team cleverly decorated the roof of the building with purple; Another example is the fish-shaped structure in the sky, which is taken from "Zhuangzi Getaway", hoping that every player who enters the "Blessing Paradise" will be able to "flutter his wings and show his ambitions" in the new year; Even the overall shape of the "Blessing Paradise" is derived from the pattern between the ancient Chinese circles.
Wishing Tree
It is particularly worth mentioning the wishing tree in the "Blessing Paradise", according to the expert team: "The ancient Chinese had a special worship of trees for a long time. The Classic of Mountains and Seas records many sacred trees, including Kenki, Fuso, and Wakagi. Some of these trees express the ancients' understanding of the universe and celestial phenomena from the material form, while others reflect the auspicious concepts of the ancients and flaunt their sense of life. Using the divine tree as a medium, this wishing tree was designed, hoping that it can carry people's good wishes for the New Year in the paradise of blessing."
In addition, in order to enhance interactivity, after entering the "Blessing Paradise", players can visit the park as digital avatars dressed in different images, as well as participate in 18 brand pavilions and New Year halls to win welfare prizes. In this process, players can also encounter other digital avatars, greet the New Year with TA, exchange Fuka, thus moving the sense of New Year's ritual into the digital space, and also laying a good foundation for the all-media dissemination of innovative cultural heritage and the entry of Chinese cultural relics elements into the vast metaverse space.