2021 has officially passed, in this year vivo fully exerted new machine layout, and maintained the first domestic market shipments in three quarters and the whole year.
At the same time, vivo's first professional imaging chip vivo V1 and the original system OriginOS Ocean independently developed by vivo have also helped vivo broaden its development path.
New machines are released in large numbers
In January 2021, the vivo X60 Pro+ new product launch conference arrived as scheduled. At the event, the new generation of professional imaging flagship vivo X60 Pro+ was officially unveiled, bringing about a remarkable improvement in imaging capabilities.
Vivo X60 Pro+ is equipped with Qualcomm Snapdragon 888, which is one of the first smartphones in the world to be equipped with Qualcomm Snapdragon 888. It is also equipped with the vivo ZEISS joint imaging system, which adopts ZEISS T* coating technology and sells from 4998 yuan.
In March 2021, the vivo S9 new product was released. The first Tianji 1100, equipped with OriginOS, built-in 4000mAh battery, support 33W flash charge, starting from 2999 yuan.
In July 2021, the vivo S10 series was released. The front is equipped with a 44-megapixel sensor main camera, which realizes the beauty function at 4K resolution, equipped with Tianji 1100, runs OriginOS, and is priced at 2999 yuan.
In September 2021, the vivo X70 series was officially released.
The back of the vivo X70 fuselage adopts the Tingbu cloud step design, the vivo X70 Pro+ adopts ceramic cloud window design, providing a new "ZEISS lens package", and the vivo X70 Pro+ main camera uses the "ultra-low dispersion high-lens lens" used in the high-end SLR lens, starting at 3699 yuan.
In December 2021, the vivo S12 series was released.
The whole series of rear 100 million ultra-clear pixels, vivo S12 Pro is equipped with Tianji 1200 chip, built-in 4300mAh battery, support 44W flash charge; vivo S12 is equipped with Tianji 1100 chip, built-in 4200mAh battery, support 44W flash charging, starting from 2799 yuan.
The domestic market shipping first
With the release and listing of a large number of new machines, vivo's market share has also had a fairly excellent performance.
According to the smartphone market survey report in the first quarter of 2021, Vivo has become the first shipment in the domestic market with its shipments of 21.6 million units, an increase of 79% year-on-year.
In the global market, vivo became the fifth place in the list, with shipments increasing by 48% and market share increasing from 9% to 10%. (Source Canalys)
In the second quarter of 2021, Vivo won the first place in domestic market shipments with shipments of 18.6 million units, and its market share also rose from 17.1% in the same period to 23.8%.
In terms of global markets, vivo continued to maintain the fifth place ranking, with shipments of 31.6 million units and a market share of 10.1%. (Source IDC)
In the domestic smartphone market in the third quarter of 2021, Vivo brought a year-on-year increase of 21% with shipments of 18 million units, and its market share reached 23%, and thus became the top of the shipment list. (Source: Strategy Analytics)
In terms of global market performance, Vivo ranked fourth in the shipment list with 33.3 million units of shipments and a market share of 10.1%, up one place from the previous two quarters. (Source IDC)
In the fourth quarter of 2021, vivo occupied the third place in the domestic market shipment list with a market share of 16.8%.
In the performance of the whole year, vivo achieved steady growth in 2021 with its rich product line layout, and thus occupied the top spot of the annual shipment.
Self-developed chip
In September 2021, Vivo brought the "Image of the Core" theme image technology sharing meeting, and launched the first professional imaging chip vivo V1 independently developed by vivo at the event.
According to the official introduction, vivo has in-depth cooperation with mobile phone SoC manufacturers, which lasted 24 months and more than 300 people to develop, bringing a self-developed professional image chip V1.
As a fully customized special specification integrated chip, V1 cooperates with the main chip and has the characteristics of high computing power, low latency and low power consumption. Under the established business, V1 can process complex operations at high speed like a CPU, or it can complete the parallel processing of data like GPUs and DSPs.
Vivo optimizes the data storage architecture and high-speed read and write circuit inside the chip, equivalent to 32MB super large cache, full on-chip storage, to maximize its processing power in the same period, but also to achieve low latency real-time noise reduction interpolation frame.
At the same time, on the basis of the powerful imaging capabilities of the main chip ISP, the computing imaging algorithm in the professional imaging chip V1 is superimposed, and when the task of the same amount of computation is processed at high speed, the dedicated algorithm of V1 reduces the power consumption of the hardware circuit by 50% compared with the way the software is implemented.
iQOO performed well
In addition to the new machine iteration of the vivo brand, vivo's iQOO brand has also carried out multiple product updates in the past year to bring new support to users.
In January 2021, iQOO 7 was officially released, Snapdragon 888 + 120W ultra-fast flash charge, priced from 3798 yuan.
In March 2021, iQOO Neo5 was officially released, equipped with Snapdragon 870 flagship processor, independent display chip, the first application of 66W flash charging technology, 6.62-inch Samsung AMOLED direct screen, starting from 2499 yuan.
In August 2021, the iQOO 8 series was released. iQOO 8 Pro is equipped with Qualcomm Snapdragon 888 Plus processor, LPDDR5 storage and UFS 3.1 flash memory; iQOO 8 is equipped with Qualcomm Snapdragon 888 + LPDDR5 + UFS 3.1, priced from 3799 yuan.
In September 2021, the iQOO Z5 was released. Equipped with Qualcomm Snapdragon 778G, it has a 64 million ultra-clear full-scene triple camera system, providing 3 versions, priced from 1899 yuan.
In December 2021, iQOO Neo5S and iQOO Neo5 SE were officially released. iQOO Neo5 SE is equipped with Qualcomm Snapdragon 870, supports 55W flash charging, built-in 4500mAh battery, starting from 2199 yuan; iQOO Neo5S is equipped with Qualcomm Snapdragon 888 and independent display chip Pro, bringing high frame low-power mode to a variety of popular masterpieces, starting from 2699 yuan.
Vivo original system OriginOS Ocean
In addition to the new machine iteration of the convention update, vivo has also carried out a new exploration in system support.
On December 9, 2021, vivo held the OriginOS Ocean conference and officially released the new operating system OriginOS Ocean.
According to the official introduction, OriginOS Ocean has built a new interactive experience between people and the world, promoting a closer integration of the digital world and the physical world.
OriginOS Ocean has reinvented basic and common functions such as atomic walkmans, atomic reading, image systems, card bag systems, and calls.
In the past 2021, vivo has achieved quite good shipping feedback, and the listing of a large number of models has also allowed it to gain more and more users. At the same time, the multi-faceted layout also makes its subsequent development more concerning.