Speaking of Chery brand cars, many ordinary people are like it in their hearts, for example, my dad has a Chery sedan car, when the price of the naked car was less than 4W when it was bought, it has been driven for nearly 12 years, running more than 11W kilometers, as a 1.0L self-priming three-cylinder car, although the shaking in the idle state is essential, but after starting the shaking immediately disappeared, running steadily, even if it is high-speed 120 miles, it does not flutter at all.
However, when it comes to the sales volume of the Chery brand, in the past 2021, it has also achieved a substantial increase, just like a beautiful turnaround battle. Among many self-owned brand models, its sales completion rate is relatively high. Total sales for the year reached 960,000 units, up 31.7% year-on-year, and the Tiggo 8 series models alone generated annual sales of about 160,000 units. In addition, its export volume has reached 269,000 units, which is also a leader among its own brands.
Perhaps in the hearts of many Chinese people, there has always been a more tangled problem, saying that Chery's models are good, the technology is hard, and the engine is also fuel-efficient. So, in terms of sales, why not as good as Chang'an?
After all, in 2021, the cumulative sales of Changan Chinese brands exceeded 1.75 million units, winning the first seat in the sales of self-owned brands, and even the sales volume of the Geely brand was as high as 1.328 million units, which was also far behind.
In my opinion, the reason why Changan can win the championship in terms of sales is a crucial point, because it understands the hearts of consumers better than Chery, why do you say so? In fact, this can be expressed from the appearance.
First of all, let's take a look at Chery's models, most of the exterior design is more conservative, not cool enough, difficult to attract people's attention. The Changan brand has done a very good job in this regard. Whether it is Changan, or Auchan and gravity series models, in terms of appearance, they can usually grasp the psychology of consumers at the first glance. For example, Changan CS75 Plus, Auchan X5, or UNI-T and other models, they are all models of high value. Therefore, for Chery, if it wants to make a breakthrough in sales, it needs to make more efforts in the appearance of the model.
Of course, for the models under the Changan brand, the appearance is only one aspect, in fact, there are many advantages and characteristics. For example, in 2021, I was fortunate to be one of the many Changan car owners, and the choice was a top-equipped version of Auchan X7 Plus, with a bare car price of 13.39W. As for why did you choose the Changan brand? What are the advantages of this model? Today, from the user's point of view, I will talk to you about my use experience.
Let the trend accompany me
For Auchan X7 Plus, it not only looks dignified and atmospheric, but also integrates many young and fashionable elements, not only the exquisite luxury of the front face, but also the side stretch, slender body lines, but also looks particularly imposing, overall, it can be called a trend-setting car.
Let the profession be with me
In terms of power, the engine of the Blue Whale technology it is equipped with, although it only has a displacement of 1.5 liters, has 188 horsepower and 300 Nm of peak torque. Although the physique is huge, it can bring 8.23 seconds of zero hundred acceleration, whether it is parameters or actual power performance, even compared with Chery's Kunpeng 1.6T, even more than that. Therefore, Changan is trustworthy in terms of professional technology.
Let the fun be with me
For my Auchan X7 Plus, it's not only tech-rich, but also fun. For example, even if you forget to bring your phone and car keys, you can easily drive away from the vehicle just by using its dual face recognition system. At the same time, it also has the same level of rare "clairvoyance" and "downwind ear" function, even if the car is not around, you can also understand its situation anytime and anywhere through the mobile phone. In addition, it is also equipped with a rare non-wheat car KTV singing system at the same level, whether it is driving fatigue or long-distance boring, you can let go of yourself, sing a song, and let the fun be everywhere.
Let confidence be with me
The reason why many consumers choose the Changan brand model shows that they have enough trust in Changan, but everything is mutual, as far as the Changan brand is concerned, users give it a trust, and what it gives back to consumers is a more relaxed and confident travel experience. As of 2021, 20 million users have chosen Changan Automobile as a travel partner, which is mutual trust and the spirit of partners. So, in the new year, I will encourage and accompany my Auchan X7 Plus to move forward together. Now, just want to say: 2022 is with you, it's good!
In fact, whether it is Chery or Chang'an, the weight of these two brands in the hearts of the Chinese people is very heavy. Although they are different in terms of sales, they all have their own places to attract consumers. In the new year, we are willing to go hand in hand with independent car brands and go to a higher level. So, for Chery and Changan, whose models do you prefer? Let's talk.