Recently, the Ministry of Industry and Information Technology issued the 353rd batch of "Road Motor Vehicle Manufacturers and Product Announcements" vehicle new product publicity shows that pure electric multi-purpose passenger cars "Hengchi 5" once again appeared in it. Evergrande makes cars and seems to usher in the dawn.
In fact, as early as the 350th batch of announcements released on December 7, Hengchi 5 appeared in the list, but in the end it was not publicized. As we all know, it is unusual to enter the publicity and not pass, which may be closely related to the situation of Evergrande's car manufacturing.
Since entering the automotive industry in 2018, Evergrande has experienced several twists and turns, and the initial impression is that in August 2019, Evergrande officially released the new energy vehicle brand Hengchi. After a year, six models of Hengchi's first phase were unveiled in Shanghai and Guangzhou at the same time.
However, the road to mass production of Evergrande Automobile is not smooth. Moreover, Evergrande's real research and development is only Hengchi 5, subject to the problem of production qualifications, or trial production in Tianjin Guoneng Factory. People familiar with the matter said that Hengchi 5 must land at the end of 2021, and if it is not off the production line this year, the new energy license will be recovered.
Coincidentally, on December 30 last year, Hengchi 5 successfully rolled off the production line in Tianjin factory, but there was no grand guest lineup on the scene, only a simple "ceremony". However, this time the downline came very timely.
Of course, many people are still doubting the purpose of Evergrande's car construction, whether it is really building cars or real estate. In fact, Evergrande's real estate and car building are already "grasshoppers on a rope", one is prosperous and one is lost.
In 2022, although the general direction of "housing and not speculation" will not change, the pressure on the real estate market will be alleviated. That is to say, Evergrande's financial pressure will be released, and Hengchi 5 will be delivered in mass production next year, and there is still hope.
If there is no major accident, Hengchi 5 will successfully pass the publicity. So, can Hengchi 5 sell well?
Generally speaking, car manufacturing is product-oriented. Although Evergrande is a new force and has a relatively high degree of awareness, in the field of new energy vehicles, Evergrande must have hard-core products to "go ashore" to compete with other new forces or traditional giants.
For example, domestic new energy has the advantage of localization; Tesla has the advantages of intelligent driving system and chip; BMW, Mercedes-Benz, audi have brand advantages and user accumulation; Japanese cars and Korean cars have the advantages of refined cost management and strong supply chain system.
Through technology acquisition and mass production efforts, Evergrande has taken the first step in car manufacturing, but cars are different from real estate, "off the line" is not equal to "hot sales", from product sales climbing, supply exceeds demand, Evergrande still has a long way to go.
According to public information, Hengchi 5 positioning pure electric luxury compact SUV, benchmarking Audi Q3, BMW X1 and other models, priced below 200,000 yuan, is hengchi automobile has the lowest positioning and cheapest price model in the published model.
Hengchi 5 is designed by the team of the world-famous car styling master Shiro Nakamura, the vehicle design meets the aesthetic standards of domestic consumers for new energy vehicles, Y-type headlights, two-color body, matrix headlights, dome canopy, etc. are also more attractive.
Moreover, Hengchi 5 has a series of black technologies such as aerospace-class flagship intelligent cockpit, the most advanced supercomputing power platform, super intelligent ecosystem, AVP automatic parking system, etc., which is still very exciting.
It can be seen that Hengchi 5, which is built by combining Evergrande's superior resources, has made a lot of efforts. As for whether Hengchi 5 can help Evergrande turn over against the wind, it still needs time to verify. However, Evergrande's current situation in the real estate market has obviously had a certain impact on the brand of Evergrande Automobile.
With the mass production and listing of Hengchi 5 in 2022, if Evergrande organically integrates real estate and automobiles, such as buying Evergrande real estate to send Hengchi 5, synchronously matching parking spaces, installing charging piles, and solving the problem of the use of new energy vehicles, it may be a good solution.
The question is, if you buy Evergrande real estate to solve the problem of parking spaces and charging piles, will you be impressed by Hengchi 5?