Although the Spring Festival has passed, but the festive atmosphere does not seem to have weakened, with Valentine's Day, Lantern Festival group arrival, the city's love festival, how can you stay at home? On February 14, Wuling New Energy linked up with 100 cities across the country to "generate electricity for love" and opened the Valentine's Day sticker plan, allowing users to send Valentine's Day blessings through the "sticker" of love. Many customers and fans of Wuling New Energy came to the scene to conduct in-depth tasting of the on-site models, and left stickers with love and wishes, through a very ceremonial cool party, so that all the beauty became taken for granted.
After receiving a post-it note from the staff, the guests recorded their longing for love on the sticky note. No matter how many years have passed, begging for beauty and happiness is still the most shy thing for all women in the world, and everyone has pasted the post-it notes with good love words to the body of the MINI EV, hoping that it can carry this strong love forward and never stop.
In addition to the post-it notes, the event also arranged a cool street dance performance, an intense and exciting lottery, and the atmosphere was instantly ignited. And the most worth knowing is the simple and interesting couple activities at the event site - the princess hugging squat competition, the "love jump" battle and other games have come one after another, making the scene full of laughter, and the air seems to be filled with love and warmth.
The most eye-catching thing about the event scene is the protagonist of the event, Hongguang MINIEV and KiWi EV, which quickly attracted the attention of the audience as soon as it was unveiled. Wuling Automobile, known as the "people's scooter", has an unambiguous ability to absorb powder among young people, especially the MINI EV, from appearance to configuration, directly for the young generation pursuing fashion trends, and is committed to becoming the "heart" choice of the new generation of young people.
In addition to being flexible and compact, its appearance is outstanding, its configuration is also worth talking about: Hongguang MINI EV Macaron ordinary model adopts a 57% cage high-strength steel body skeleton design, equipped with low-temperature preheating technology and battery insulation function, and the battery also supports IP68 level dustproof and waterproof. Vehicles are equipped with airbags, tire pressure monitoring, low-speed pedestrian warning system, reversing radar, reversing images, air conditioning and heating, and mobile phones can also remotely monitor the real-time status of the three electricity and automatically recharge.
In addition to these, in fact, what attracts me more is its price, especially for young people with low incomes, with extremely affordable prices, take a big factory tram with unlimited lines, easy to drive, fun, but also shelter from the wind and rain, is not fragrant?
The KiWi EV is also excellent, and the modern and stylish appearance of the KiWi EV and the quality of the interior are also popular with wuling motors fans. Among them, the "designer" model is equipped with practical functions such as Baojun Vehicle Networking 2.0 System, ESC Body Electronic Stability System, Front Front Dual Airbags, PM2.5 Filtration Device, etc., to meet the daily travel needs of users. In addition, the "designer" model can also optionally be equipped with a "DC fast charging bag" (leather seat + DC fast charging function) to further meet the travel needs of users.
In fact, from the "sticker" such a kind of chao chuang behavior that expresses love by dressing up the car, it can be seen that Wuling Automobile is working hard for the sake of young people, and Wuling Automobile is expanding China's new energy tide culture with users.
Facts have proved that many young people have also accepted the undisguised "love" of Wuling Automobile New Energy: in 2021, the annual sales of new energy vehicles reached 3.4 million, a year-on-year surge of 16 times, becoming the biggest bright spot in the automobile market. Mini EV has sold more than 550,000 units since its launch in July 2020, which has surpassed the sales volume of Tesla Model 3, not only becoming the global record creator of small new energy vehicle sales, but also becoming a sample of in-depth research by major car companies around the world.
Behind the hot sales, it is Wuling Automobile's arduous exploration and efforts: from personalized customization to co-creation and modification, Wuling Automobile continues to explore the boundaries of user needs, meet the diversified personality needs of users, and deeply create an automobile culture that meets the emotional needs of young people's consumption, which is the secret weapon that injects innovative vitality into the field of new energy vehicles and creates explosive models.
At this time, I remembered an analogy that my friend said to me not long ago: if the huge capital market is a game of chess, other companies will treat users as a chess piece in their hands, then Wuling Automobile always regards users as partners who jointly run the chess game with themselves.
Truly "play" with users, so that sales and user culture blossom, and strive to become China's new energy leader, the world's new energy popularizer. How can such a Wuling car not be loved?