Introduction: Not only has a benign supply and marketing structure, but also has a group of enthusiastic and loyal fans, front-end scale, end-of-line personalization, these years Guangqi Honda more and more appear in the spotlight.
On February 12, Guangqi Honda's cumulative production and sales reached 9 million units. On February 14, Guangqi Honda released a new owner story documentary "Departure is a Champion" on Valentine's Day. As soon as the Year of the Tiger began, two happy events were encountered, and Guangqi Honda, which is entering its 24th year of development, is showing an increasingly strong momentum of development.
In recent years, Guangqi Honda has been practicing its internal strength and formed a strong internal driving force of the system. 2018-2021 is a period of pressure on the automotive industry, but it is a key four years for the rapid development of Guangqi Honda, with production and sales accumulating millions of vehicles year by year. From 2 million to 3 million, GAC Honda took 3 years, from 3 million to 4 million, GAC Honda spent 2 years, from 7 million to 8 million, from 8 million to 9 million, GAC Honda only spent less than 16 months. The pace of development that is constantly accelerating has also made the outside world look forward to the moment when Guangqi Honda ushered in the production and sales of tens of millions of units.
The truest dream, the most precious trust
The speed at which GUANGQI Honda has reached the next million units of production and sales is getting faster and faster, which is inseparable from its innovative operation at the user end. In the era of stock competition, the role of fan power in the development of enterprises has become more and more obvious, in 2016, Guangqi Honda released the brand slogan of "Let the Dream Go Further", focusing on the dream and gradually building a new user relationship.
Whether it is the phenomenon-level brand culture IP "Dream Festival" held for three consecutive sessions and the scale of the industry's premier, or the establishment of the largest private team - the Dream Team, to realize the dream track for the owners, or when the production and sales of 8 million and 9 million yuan are reached, the micro-film that records the true story of the car owner is released, giving them the protagonist identity of "H Star Man", all of which reflect the user-centered concept of Guangqi Honda, the "dream companion".
The key words of this documentary are departure, champion, completely interpreted by the owner, their lives are very ordinary, but they dare to dream, dare to think, dare to do, which is very consistent with the development spirit of GAC Honda since its inception, the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model, the first to hold a car-to-car crash test and pedestrian protection crash test in China and other industry firsts, all fully reflect the "dare" of GAC Honda. It is also in the high degree of spiritual fit that there are 9 million followers of Guangben fans.
In terms of specific co-creation and interaction, GUANGC Honda has been keeping pace with the times and communicating with users in the most fashionable way, from the GUANGC Honda membership platform "FUN Club" to the GAC Honda APP, which has gained a huge number of users. From online to offline, Guangqi Honda has opened up the whole line and gradually built a unique brand culture and fan system.
Entering a new stage of development of production and sales of 9 million units, Guangqi Honda has made sufficient preparations for impacting the annual production and sales of millions of units and the cumulative production and sales of tens of millions of units. In 2021, GUANGQI Honda's annual production and sales exceeded 780,000 units, although it fell slightly year-on-year, but this is a achievement achieved under the severe situation in the industry and still ranks at the forefront of the mainstream joint venture camp.
The Year of the Tiger opened well, and Guangqi Honda welcomed a new starting point of 9 million units
In January this year, Guangqi Honda sold 78,489 vehicles, a slight increase year-on-year. The new Accord, the fourth generation of Fit, Binzhi and Haoying are still the mainstay of sales, and the models listed in December last year have also become a strong growth momentum, with sales of nearly 10,000 units reaching 9215 units in January.
After the adjustment and response in 2020 and 2021, Guangqi Honda has formed a stable supply and production and marketing structure, and has carried out new run-in adjustments in terms of parts supply, production arrangement, sales coordination, etc., to ensure production in an all-round way. Being able to do this also reflects the strong system strength of GUANGQI Honda itself, and when many car companies are plagued by chip supply shortages, production obstructions, and sales setbacks, they have steadily increased production and sales against the trend.
Of course, the iron also needs its own hard, high-quality products are always the most core driving force of GAC Honda, under the product strategy of "all models are boutique", GAC Honda has created a number of high-quality star models, and achieved hot sales on the market, such as the new Accord, new Lingpai, all-new grid, new Odyssey, etc. launched last year, which have been recognized by the majority of consumers.
This year, these products will continue to provide impetus for GUANGC Honda's sales growth. It is worth mentioning that this year, Guangqi Honda will also introduce the first pure electric vehicle e:NP1 of the e:N series, entering a new stage of electrification development and accelerating the realization of electrification transformation.
Write at the end
Standing at a new starting point of production and sales of 9 million units, GUANGQI Honda will face greater challenges, but at the same time it also has greater confidence, which not only comes from its own perfect and stable system, but also from the trust of 9 million car owners, who will continue to become the cornerstone of GAC Honda's ambitions. There are dreams, and indeed everyone is amazing!