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User Test Drive Program 丨It is a strategic loner

Pay attention to and often read the tram lab punch card to think about new energy insights

Does the world need one more EV brand?

The answer is that the world certainly needs more and better electric brands and products.

And when the question comes to China, to Polestar, which has just delivered 29,000 units worldwide but still has a lot of room in China, the answer is:

User Test Drive Program 丨It is a strategic loner

Mediocrity will only increase industrial waste sharply, and individuality can effectively harvest market segments.

User Test Drive Program 丨It is a strategic loner

In 2017, the Polar Star brand debuted, vowing to be a new brand of "pure electricity + sports".

In the same year, Tesla Motors changed its name and deleted the word "car" in the back, hoping to make a larger energy disk.

In May of the same year, the NIO EP9 silently crossed the New York North Circuit, brushing the record for the fastest speed of electric vehicles with a time of 6:45.90.

User Test Drive Program 丨It is a strategic loner

Therefore, the two extremes of pure electricity + sports have corresponding class representatives, and polar stars do not occupy the lead at both ends.

As a result, the CEO of Polestar sent a letter of appeal to the whole industry, it considers itself a sustainable promoter, pure electricity is not enough, interior materials should be low-carbon, and even cut to avoid unnecessary carbon emissions caused by long-distance transportation, and achieve their respective production in the two major electric vehicle markets in China and the United States.

Originally thought to be a marketing action of a scene, but the real return to the product, you can quickly feel the director's insistence, the script must continue to "act".

If the limited and individual Polar Star 1 is foreplay, then the return to the mass market Polar Star 2 is the drama meat, while the single-motor version of polar star 2 is more realistic.

User Test Drive Program 丨It is a strategic loner

Short four days of test drive feeling, for the pole star and pole star 2, everyone says that it is cold wind, and I 2 four days of contact, but feel that it has a pure electric car affinity, you see, it even logo, tail mark are the same color as the body, convergence.

In contrast, it is the car with the most logos in the car, on the roof, on the gear handle, and it is also glowing, and the external cold and internal heat are this feeling.

User Test Drive Program 丨It is a strategic loner

To put it bluntly, the Polar Star 2 single motor version looks a bit plain, no gold seat belt, no gold caliper embellishment, black group pendulum, high posture, center of gravity moved up.

It is telling you that it wears the shackles of cost and strives to dance in a gregarious dance, but it does not affect its persistent display.

User Test Drive Program 丨It is a strategic loner

Polar Star 2 must be an unforgettable model, inseparable from the key output of the designer, when the CEO is a designer, there is not much room for compromise in design.

With force, the folding angle formed by the interlacing of two straight lines created by human beings is its sharpness against the whole world.

User Test Drive Program 丨It is a strategic loner

Straight line is a rigorous aesthetic, impartial, and inevitably evolves into an unsociable traitor in the mainstream "twist and turn" mainstream aesthetic.

You will see that polar star 2 can be seen everywhere folded angle, the glass is folded, the interior corner is folded, the shape of the machine interface is basically without rounded corners, rounding does not exist, all are right angles, straight lines.

User Test Drive Program 丨It is a strategic loner

Design this thing is not aimless, the principle of practical supremacy must be inherited, borderless rearview mirrors in addition to good looks, than the traditional layout of the exterior mirrors to reduce the volume, to a certain extent to reduce the wind resistance.

If you look at the A-pillar and C-pillar at a relatively steep angle to prop up the spacious space in the car, you can even have the illusion of santana's square box car in the nineties, so the benefit must be to come in the car and say "This car is not small" to please.

User Test Drive Program 丨It is a strategic loner

What really fascinates you is not the appearance of it, but the driving experience that it insists on in the depths of its soul, which is the least like a tram I have ever driven.

This may be a bit ironic, it is not as light and light as the average tram, it pursues movement but does not lose weight, it is willing to go 100%, tirelessly feedback with you one by one, advocating machinery is the minimum respect for the driver.

User Test Drive Program 丨It is a strategic loner

But when I first touched it, I was a little uncomfortable, and the elusive feeling of feet and the blurred distance required a certain amount of familiarity.

The steering wheel does not have too many vacancies, suspension will not be lazy at any time, and when passing the speed bump, it is directly crisp, and there is no excess bounce. At the same time, there is no cringe in the high-speed cornering, and this reliable mechanical literacy gives the driver great confidence.

User Test Drive Program 丨It is a strategic loner

In terms of speeding up, it is a point that is easy to be discussed in the single motor version, generally other electric vehicles roughly give you a strong sense of acceleration and push back, and the Polar Star 2 car will give you more detailed feelings of returning to the mechanical level, without too much electronic taste. It is not very impulsive, but it is stable enough that the listener is called balanced, and the non-listener is just a word.

Returning to the car itself If placed on a strategic level, polestar 2 bears a great burden, it is the beginning of the vow to multiply from last year's 29,000 units to achieve 290,000 units in 2025, and in a certain atmosphere of compassion, it is a lone brave.

User Test Drive Program 丨It is a strategic loner

But selling refrigerators in the Arctic wasn't the first time they've dried up, and as early as 1955, when volvo delivered cars for export to the powerful U.S. market, it was also considered a bold risk-taking. In fact, the fact that the PV444 sedan eventually caused a sensation in the United States and made the United States the largest market is historical experience.

User Test Drive Program 丨It is a strategic loner

Behind the scenes, geely group wants to become the signal of the public is more and more obvious, in the polar star planning book directly put pole star and Porsche together, product planning pole star 12345 is a pair of Porsche, rubbing fists.

Geely has the ambition to become a public, and at the moment of the radical turn of electric vehicles, it is like rekindling the courage of the newborn calves who "I will build a domestic Mercedes-Benz", which is strategic.

User Test Drive Program 丨It is a strategic loner

As Eason Chan's "Lone Brave" lyrics write:

"Love you walking alone in the dark alley, love the way you don't kneel, love you for confronting despair... Who says he who stands in the light is a hero?"

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