Edit | Yu Bin
Produced by | Chaoqi Network "Yu see column"
Recently, the long-dormant Samsung Group released the 2022 flagship mobile phone on a global scale, the model is Samsung Galaxy S22. The series includes three models, namely S22, S22+ and top-of-the-line model S22 Ultra, continuing the previous S20 and S21 series "medium cup", "large cup" and "super cup" product layout. Prices start at $799, $999 and start at $1199, respectively. The price of the Bank of China version is from 5499 yuan, 7099 yuan and 10199 yuan respectively.
Previously, in 2021, Samsung announced that it would abandon its Galaxy NOTE series, and since then, the layout of the S and NOTE dual series flagships has officially ended. The Samsung S series has always been Samsung's most important flagship series of mobile phones, and after the NOTE series was discontinued, Samsung almost all pressed on the S series. The three S22 series mobile phones released this year also make people see a little shadow of the NOTE series, which we will talk about later.
Speaking of the Samsung brand, I believe that readers are no strangers, in the early years of the domestic mobile phone market is still very dominant, its models have a good performance in both configuration and performance, and have a market share of more than 20% in the domestic market. At that time, the domestic smartphone market was still dominated by the four major brands of ZTE, Huawei, Coolpad and Lenovo. But with the occurrence of some events, Samsung mobile phones have gradually launched the domestic market.
The first is the "explosion door" of that year. In 2016, Samsung released the latest flagship of the Note series: Samsung Galaxy NOTE7, and the release of this mobile phone caused a great shock. Whether it is appearance, feel or screen performance, Samsung NOTE7 is called top-notch. Until the occurrence of the phone battery explosion event. It has been reported that Samsung NOTE7 has reportedly had 35 explosion accidents caused by battery quality defects worldwide in just one month after its launch. Under the pressure of public opinion, Samsung announced a global recall of NOTE7 on September 2 of that year. As of September 2, a total of 400,000 units have been sold worldwide. This incident directly led to a sharp decline in the reputation of Samsung mobile phones around the world. Domestic users are disappointed in Samsung's attitude to deal with the problem, which in turn leads to the increasingly low brand power in China.
The second reason for Samsung's decline in China is the strong rise of domestic mobile phones. Domestic mobile phone brands have always been known for their low prices and beauty in the past, whether it is China Cool Union or Xiaomi Meizu, which are synonymous with cost performance. Among these brands, it has to be mentioned that Xiaomi and Huawei are two brands, first of all, Xiaomi single-handedly pulled the price of mobile phones off the altar, so that the Chinese people can also afford to configure high-priced and low-priced smart phones. Huawei, with the help of MATE and P series, has established a high-end image of domestic mobile phones step by step, so that the high price range is not only Apple and Samsung. From P6 to MATE7, starting from the MATE10 to set up a camera flagship, to the comprehensive surpassing of P20, Huawei has stepped forward with step-by-step efforts and finally stood in the top three positions of domestic mobile phones.
The third reason is the THAAD incident that was boiling over that year, when South Korea agreed to the United States to arrange the THAAD system in its territory, which caused a large-scale domestic boycott of South Korea, which made the goodwill of Korean brands in the hearts of the people plummet. As one of the brands with the most daily contact, Samsung,coupled with the differentiated treatment of domestic users by the NOTE7 incident, has made Samsung's favorability in China drop to the lowest point.
These things have led to a sharp decline in Samsung's domestic mobile phone market share since 2016, and the public's favorability has been declining. Subsequently, Samsung apologized many times but it was too late, and finally with the strong rise of domestic mobile phones, Samsung Mobile has gone.
Having said all that, let's take a look at the S22 series of mobile phones released today. The first is the "middle cup" Samsung Galaxy S22, the overall design is similar to the S21, still a whole piece of metal wrapped around the camera position, protruding above the back panel, used to protect the lens module. The back panel is designed for pure glass, with a frosted process, which feels good. The mobile phone has four colors of black, white, green and pink, as well as the four colors of the official website exclusive yuanshan gray, mousse white, lake island blue, and light lavender purple. The size of the phone is 70.6*146*7.6mm, which is more compact than the previous generation, and the width of 70mm also makes it feel better. In terms of weight, the Samsung S22 weighs more than 167 grams, and in today's increasingly heavy mobile phones, this compactness is invaluable.
On the front of the phone is a 1080P, FHD+ screen, measuring 6.1 inches, using the second generation of dynamic AMOLED screen, the refresh rate is 120HZ, and it supports ultrasonic fingerprint recognition and facial recognition. The maximum brightness of the screen is 1300 nits, and the front is designed with a central cut-out hole, and the four sides are equally wide, which is excellent visually pleasing. In the image part, the Samsung S22 is equipped with its own GN5 sensor, with an area of 1/1.57 inches and 50 million pixels. Ultra-wide angle is a 12-megapixel lens, and telephoto is a 10-megapixel lens with a maximum triple zoom. Both the main camera and telephoto support optical image stabilization. The front-facing lenses are the same as the previous generation, all of which are 10 million pixels. The only regret is that the S22 is only equipped with a 3700 mAh battery, which may seem slightly inadequate in the face of heavy users.
Let's take a look at the "big cup" S22+, which is also the model with the largest audience. Overall, it is an enlarged S22, the back plate is also frosted glass, the color part is also black, white, green, pink four colors, and the official website exclusive far mountain gray, mousse white, lake island blue, light lavender purple four colors. The size of the phone was upgraded to 75.5 * 157.4 * 7.6mm, compared to the previous S22, the grip was reduced, but in exchange for a 6.6-inch screen. The screen is also centered punch hole design, 1080P, FHD + resolution, but the screen in the strong light of the stimulation brightness can soar to 1700 nits, people have to sigh worthy of the screen factory Samsung, the best screen is always used in their own mobile phones.
The phone weighs 195 grams, supports ultrasonic fingerprint recognition and facial recognition, and the metal part of the phone uses the same "armored aluminum" material as the Galaxy ZFilp3 and Galaxy Z fold3, which has been raised to new heights in both color and hardness. In the image system part, S22+ is consistent with S22 and does not make a distinction, which is a good thing.
Finally, there is the release of a blockbuster model: Samsung Galaxy S22 Ultra. When I saw this phone for the first time, I thought it was NOTE20 Ultra, because the two of them are really too similar, both in appearance and size. The S22 Ultra has a width of 77.9 mm, a height of 163.8 mm and a thickness of 8.9 mm. Compared with the previous generation, it is much larger. The screen is a 6.8-inch Dynamic AMOLED 2X flexible hyperbolic panel with a resolution of more than 2K. The size is 6.8 inches, with a maximum brightness of 1600 nits, support screen refresh rate 10-120Hz automatic adjustment, more power savings at the same time will not bring about a decline in the user experience. S22 Ultra color matching in addition to the three colors of night black, feather dream white, fog pine green, but also has crimson red, in addition, the online mall also has the three colors of far mountain gray, lake island blue and rose red.
It is worth mentioning that Samsung S22 Ultra intends to open up the gap with S22/S22+ in video shooting, this phone is equipped with OIS + VDIS technology, regardless of the degree of lighting, the shooting effect will not be bad, but also upgrade can shoot RAW format video, it seems that Samsung is also interested in competing with Apple. The main camera of the mobile phone has 100 million pixels, F1.8 aperture, ultra-wide angle is 12 million pixels, F2.2. The telephoto is 10 MEGApixels and supports up to three times the optical zoom. The periscope lens is also 10 megapixels. The front-facing lens is 40 megapixels. When the mobile phone battery is 5000 mAh, the charging aspect has finally increased to 45W.
Looking at the exterior part, the Samsung S22 Ultra uses very different design elements compared to the S22/S22+. The overall appearance is much tougher, and the back camera module has changed the previous design style and no longer stands out on the back panel. It is worth noting that the Samsung Galaxy S22 Ultra is equipped with an embedded stylus, that is, S-PEN, which also marks the official merger of the S series and the NOTE series, after which there were reports that Samsung intends to create two flagship series mobile phones of the S series and the Z series (folding screen), which seems to be solid.
I don't know if the starting price of 10199 yuan will scare away a large number of consumers?
With the strong rise of domestic mobile phones, other domestic brands of mobile phones have suffered a great impact, the original sales of LG, Sony, PIXEL and other mobile phones are now almost 0 market share, and Samsung as the first batch of smart phones to enter the domestic market, the current situation is also not optimistic.
However, in the international market is indeed a different scene, according to foreign media surveys, the top five manufacturers in global mobile phone sales in 2021 are Samsung, Apple, Xiaomi, oppo, vivo. Samsung's share of this has reached a terrifying 20%, ranking first in the world with 272 million units. In addition to sales, let's take a look at the product structure of Samsung mobile phones. After the discontinuation of the NOTE series, Samsung also has the S series, Z series, A series, etc., although the high-end model is not as good as Apple, but the overall model is still a lot.
Many years ago, Samsung mobile phones also had a "Caton" label, but after the release of the Samsung S8 in 2017, the system optimization and fluency can be said to have gone up a step, in addition to the system, Samsung S8 also brought a full-view curved screen, up and down the extremely narrow border with the visual impact of the curved screen, so that the author was once moved. Although the later Samsung S9 and S10 are still excellent, they have no experience like the S8. As a leading brand in the global mobile phone industry, every mobile phone of Samsung will bring surprises to people. S10 screen fingerprint recognition, S20's thin and light feel, NOTE10 ultra-high screen ratio brought by the visual impact, NOTE20 bronze brought by the new aesthetic design, etc., Samsung mobile phone has too many praiseworthy points. He has the best screen and industrial design, and has an increasingly sophisticated system experience, but the events of 2016 have caused Chinese consumers to lose almost all of their liking for the brand.
South Koreans once laughed at themselves for having three things inevitable in their lives: death, taxes, and Samsung. In the past so many years, Samsung has maintained an excellent international status in other fields such as display, industry, electronics, semiconductors or military industry, and Samsung Semiconductor surpassed Intel a few years ago to become the world's largest semiconductor manufacturer. In the field of television and display, Samsung has also maintained its advantages for many years.
In addition, Samsung Group is also involved in electronic equipment, shipbuilding, precision chemistry, petroleum, insurance venture capital, hotels, medical and other fields, contributing 17% of South Korea's GDP, which can be said to be a rich country. According to the data, Samsung in the Korean corporate market value of more than 2 to 7 sum, including Hyundai, LG, SK Hynix and many other large companies, we can not imagine without Samsung, South Korea will become what it will be, South Korean life has been completely unable to leave Samsung, this huge business empire, can be said to have grasped the economic lifeline of South Korea. Fortunately, the events of 2016 have given domestic mobile phone manufacturers the opportunity to develop by leaps and bounds, and the trade war with the United States in recent years has also made all walks of life have a full sense of crisis, so that manufacturers from all walks of life in China have come head-on, and a period of history has ended.