A few days ago, the professor swiped a video on a certain sound platform
In the video, the owner drives a second-hand domestic car to ask for a price
(There are two points to clarify)
1: The guiding price of the model is 308,000 yuan
2: It's a new car that just came out
Normally, as soon as the contract is signed, the car begins to depreciate
However, the second-hand domestic cars in the video are not ordinary
Instead of selling at a reduced price
On the contrary, second-hand car dealers continue to raise prices
Even out to 450,000
(After deducting insurance, taxes and fees, car owners can earn 110,000 yuan)
The owner of the car is still indifferent
What kind of car is this?
It's a financial artifact
So what exactly is the domestic car so godly?
Ta is the Tank 300 Cyber Edition. Maybe the video is a bit of a hype to win traffic. But cyber tank fire is also a real fire, from the first launch of a grab and empty, to the order price increase transfer, and then to the second-hand car price increase sale. A series of operations are inseparable from the word fire. If it is replaced by other domestic cars, this kind of video will not go round at all.
First, last year, reservations were opened, and a limited number of 3,000 units were released. On the basis of the product strength of the tank 300 (known as the domestic big G by netizens), the new car adds the whole car Cyber technology sports suit, the Cyberbeat advanced HiFi system, the all-car extreme fantasy suit, and the 1.5-inch elevated and enhanced nitrogen suspension.
To be able to cross-country, to have a face value, to have a personality, to be luxurious and luxurious, to be smart and intelligent. If you really want to find shortcomings, it is estimated that there is only fuel consumption comparable to that of an eight-cylinder engine.
Therefore, even if the price is as high as 308,000 yuan, the 3,000 vehicles are still instantly illuminated once they are released.
And those fans who can't grab it and have a heart for Cyber Tank turn their eyes to a certain fish that can be almighty. The good news is that there are actually posts on a certain fish that transfer Cyber tanks. But the bad news is that extra money is generally required.
If at that time, you did not have the ideological consciousness of the child who could not put the wolf on the price increase order of the Cyber Tank, then looking at the used car price of the Cyber Tank now must be regretted.
With the opening of new cars in the fourth quarter of last year, the popularity of cyber tanks has not declined with time, nor has there been a price drop because of landing, but the value has been speculated higher and higher. (Behind the efforts of a group of Internet celebrities)
Also on a certain fish, there are also posts that the price of cyber tanks is sold for 400,000, and now the second-hand market of cyber tanks is generally above 400,000. So the question is, with 400,000 you will not buy a Cyber tank?
In fact, in addition to cyber tanks, there are also some domestic cars that have also tried to sell at a higher price.
The recognition of domestic high-end models has not yet been as high as it is now in 2016. The starting price of more than 160,000 yuan, the top of the GS8 of more than 250,000 yuan is not optimistic.
Especially in this price range, there is also a giant Highlander, and the tiger-eyed Ford Sharp Circle. The GS8, which has just been reported but sold at such a high price, should become "cannon fodder" under the competition for supremacy.
But the reversal of things is really unexpected, since the listing of GS8's heat has been high, sales are also all the way up. In March and April of the following year, sales exceeded 10,000 for the second consecutive month, which was the first time that a Chinese brand achieved a monthly bicycle sales of more than 10,000 units in this segment.
It also allows GS8 to form a three-legged pattern in the mid-size SUV market and Highlander and Ruijie.
Under the influence of herd psychology, consumers who go to 4S stores to ask for prices are endless. A car is hard to find, and waiting in line for a car has become the norm. At this time, some 4S stores have begun to increase the price a little.
Until May 31 of the following year, GAC Trumpchi officially announced that due to the insufficient supply capacity of the GS8 gearbox, the production capacity of the Trumpchi GS8 will be reduced in the next 5-9 months. Some 4S stores also took the opportunity to play the trick of price increase, and it is reported that the price increase at that time ranged from 10,000 to 50,000.
But even if you want to increase the price, you know that this may be the manufacturer playing hunger marketing, consumers for the GS8 is still so "dead hearted", from the follow-up 5-8 months to reach the peak of production capacity is very telling. After the transmission capacity kept up, the GS8 immediately returned to the rhythm of monthly sales of 10,000 vehicles, and lasted for three months.
To say that the success of the GS8 can be attributed to external and its own factors. In terms of external factors, the GS8 listing will coincide with the most popular years of SUVs, and coincide with the country's full liberalization of the two-child policy in 2015. The setting of the GS8 seven-seater + mid-size SUV is fully in line with the general trend of the country and the market.
In terms of its own factors, the inherent strength of GS8 should not be underestimated. In line with the aesthetic needs of the Chinese people, the atmosphere, fashion modeling, the interior with both look and feel, the dazzling configuration supply, the Aisin 6AT+2.0T engine, the hot sales of the GS8 are justified.
And the hot sales of GS8 also have a deep meaning, that is, to set an example for the subsequent domestic high-end models listed, so that they have more confidence to impact the joint venture and even luxury models.
It is worth mentioning that the new generation of GS8 was officially listed last year, bigger, better, stronger and Toyota hybrid technology support, not only more refined, but also the problem of higher fuel consumption of the previous generation of models is solved, and the new generation of GS8 is expected to regain its glory!
When mentioning BYD, the first thing that comes to mind is definitely a new energy model, especially after the launch of the DM-i super hybrid system, BYD is almost tied to new energy, so that everyone has forgotten that BYD actually has the existence of fuel vehicles.
Just as it was listed in 2017, it received 10,000 orders within three days of listing, and the orders for one month of listing approached 20,000, and it won the monthly sales champion of 100,000 MPV for many consecutive months, becoming the song MAX with the fastest sales volume of more than 10,000 models in the market segment.
It is reported that at the hottest time, Song MAX queued up to wait for the car is normal operation, and even some 4S shops proposed to increase the price of the car. To say why SongMAX is so hot, it is still inseparable from its product strength.
As the first strategic model to open UPD's new car-making era, Song MAX is the first BYD model to adopt the "Dragon Face" design language. The shape of the "dragon face" completely cuts to the aesthetic point of Chinese. Consumers also lamented that the original MPV can also look so good.
Secondly, in terms of internal aspects, inheriting the chassis and five-star security of the Song platform SUV, it is easy to open and safe. 12.8-inch 4G large screen, through the open Android ecosystem, can support millions of applications. Intelligent voice control, navigation, listening to music, watching live broadcasts, playing games, shopping.
More critically, the listing in 2017 also coincided with the opening up of the two-child policy. According to the "2017 China Automobile Consumption Attention Report", driven by the two-child policy, consumers urgently need a family car with "large space, close to the people, 6/7 seats, decent, comfortable and high-end".
These are within the coverage of Song MAX, so it is natural to be popular. However, due to the change in consumer trends, song MAX's lively market scene did not last too long, and now consumers' eyes have all fallen on BYD's DM-i model.
In order to re-evoke consumers' memories of Song MAX, BYD finally decided to install the DM-i Super Hybrid Skill Pack for Song MAX some time ago. The new car also officially opened pre-sale on January 15 this year, with a pre-price of 146,800-17.38 million yuan. So the question is again, the starting price of the dm-i version is 50,000 more expensive than the fuel version, do you think it is worth it?
The previously rumored Red Flag H9 markup originated from a quotation circulating on the Internet. According to the quotation, there is a column of boutique decorations (including car clothes, soft bags, solar film upgrades, etc.) costs up to 30,000.
If you are too expensive to want boutique decoration, you need to wait in line for more than half a year.
As soon as the matter was reported, some consumers who had gone to the Hongqi 4S store to ask for the price of H9 also said. In addition to the name of fine decoration, the disguised mark-up of H9 will also use common vehicle insurance routines. If you don't choose, then you have to pick up the car according to the order of the order, and the queuing time is basically half a year.
And in order to verify the authenticity of the Red Flag H9 markup. The professor also went to the 4S store for consultation. After communication with sales, H9 has indeed been sold at a higher price since its listing. Due to the new car launch to consult and order many users, but due to the current limited production of H9, there have been 10,000+ mark-up sales.
As for the online transmission of Red Flag H9 needs to increase the price by 30,000, the store sales mean that they have not increased the price so much in the store, and perhaps the sales situation in different places will also vary in the degree of price increase.
After the new car was listed for more than a month, it was already an affordable sale, and users could use the guide price to buy a new car, but there was no discount for the time being.
In addition, although the Hongqi H9 has not been increased, it is almost a cash car sold in the store.
If the surface reason for the hongqi H9 markup queue is too many orders, then the core reason is its comparable product strength of BBA luxury cars. Atmospheric shape, VIP class cockpit, leading active safety configuration and the history of the word red flag. Spend 300,000 yuan to buy a Hongqi H9 face is definitely not inferior to the same level of BBA luxury car.
Earlier, in order to further enhance the appeal, the Hongqi H9 also launched the Taihe version of the model. The upper is an elegant gray, the lower is a noble red double-colored body, the size of the upgraded B-pillar, supplemented by chrome decoration and exclusive golden light logo, plus a number of wheels with a palace arch shape. The whole vehicle has a fuller aura.
Hongqi H9 has even been popular abroad, and the construction of experience stores in Japan has been widely reported by local media, and Japanese netizens have also praised Hongqi H9.
The top price of the Hongqi H9 in Japan is close to 11 million yen, equivalent to about 680,000 yuan, which is on par with Japan's top luxury car Lexus LS.
In addition, the car was also taken in by the Saudi royal family, who was so poor that there was only money left.
In any case, the mark-up behavior is certainly not advisable, but if you think about whether it is possible to think that the car that needs to increase the price is a car that needs to be increased, the product force is strong enough. After all, in the past, those price-up models have been recognized by everyone.
It is because the strength is strong enough that there is the confidence to increase the price. Therefore, I was the first to oppose the domestic car price increase, but putting aside the price increase and only looking at the excellent product force behind it, it is worth praising.