On February 8, the Beijing Court Trial Information Network published the Criminal Judgment of xu feng in the first instance for accepting bribes and the criminal judgment of the first instance for accepting bribes by Li Mou. According to the judgment documents, during December 2018 and July 2020, Xu Feng was the assistant director of the marketing communication department of BAIC BJEV Marketing Company. During his term of office, he took advantage of his position to seek benefits for others, and colluded with his wife Li to illegally accept other people's property. At the same time, Xu Feng also colluded with others to give property to state functionaries, and was sentenced to seven years' imprisonment in the first instance for constituting the crime of accepting bribes and the crime of bribery.
In fact, this is not the first time in recent years that BAIC BJEV has been caught in the storm of employee corruption. In September 2021, Lu Hao, chief experience officer of Nezha, was taken away by the Shanghai police for investigation, when Lu Hao joined Nezha Automobile for less than a month. At that time, the industry speculated that the main reason for Lu Hao's investigation was that he was involved in bribery during his work at BAIC BJEV, and from July 2017 to June 2018, Lu Hao served as deputy general manager of BAIC BJEV Marketing Company and general manager of Jihu Business Department.
BAIC BJEV's million corruption cases are now on the headline hot search, and once again detonated public opinion, in addition, this year they announced the 2021 annual performance announcement, which is also a hot topic for everyone. According to the announcement, the net profit attributable to shareholders of listed companies in 2021 is expected to lose 4.8-5.3 billion yuan. At the same time, the net profit loss after deducting non-recurring gains and losses was 5-5.5 billion yuan.
The figure of loss is a bit exaggerated, everyone says that 2021 can be described as the first year of the outbreak of new energy vehicles, China's new energy vehicles occupy 53% of the global market share, and the penetration rate rushed to the epic level of 12%, the vast majority of independent new energy, new car-making forces, etc. have made a lot of money, why is BAIC New Energy standing out in the opposite direction? In terms of sales, BAIC BJEV only sold 26,100 new cars in 2021, and the gap with other competitors is not a star and a half. If I remember correctly, the cumulative sales of BAIC BJEV in 2018 reached 158012 vehicles, with a year-on-year growth rate of 53.11%, becoming the sales champion of China's pure electric vehicle market for 6 consecutive years. How BAIC BJEV got up early, but rushed a late set, once called BYD, and now everyone has become a domestic new energy "brother", BAIC BJEV is still losing slag.
In addition to the internal personnel problems mentioned above, the product and product layout are inseparable. When the new energy market first started, the entire new energy market was basically facing the same dilemma, and different car companies used different processing methods, such as BYD increasing investment in technology research and development, Euler working the value of the face, Wuling exchanging volume at ultra-low prices, Xiaopeng mainly attacking automatic driving, and so on. What about BAIC BJEV? Has been flattering the "oil to electricity" products, and did not optimize the battery pack layout form accordingly, so that not only the consumer experience is general, but also easy to cause body accessories electrical failure, power battery failure, mileage is not accurate and other issues, becoming the pain point of many user complaints, product quality is not good, consumers do not buy it.
In the period when BAIC BJEV was able to become the first, it was mainly the state's subsidies for new energy and the vigorous development of online car-hailing and shared car rentals, and at that time, the subsidies for a new energy vehicle (national supplement + land subsidy) often ranged from tens of thousands to hundreds of thousands, that is to say, buying a car half of the money to pay for themselves, half of the money subsidy to pay on the line. Later, in 2019, the sharp decline in subsidy policies led to slow sales of products, and the sudden epidemic seriously affected the company's online car and taxi business, according to relevant information, NEARLY 70% of the more than 150,000 vehicles sold by BAIC BJEV in 2019 were sold to the B-end market, so the excessive dependence on online car-hailing and taxi B-end markets to achieve volume obviously affects the long-term development of car companies.
Old driver hot comment: R & D investment has never stopped, but there are only 2 new products, the more money burns, the more technology is needed, there is no car. If you don't see a product worthy of recognition this year, it will really be cold, right, and check whether the 1.7 billion advertising expenses and 1.1 billion research and development expenses are there...?