Zhongxin Jingwei, March 15, 2022 Word-of-mouth marketing companies manipulate search results, which is a major problem exposed by CCTV's "3·15" evening party in 2022.
According to CCTV financial news, Inmax is an Internet technology company that provides word-of-mouth services for enterprises, claiming to create a closed-loop private domain traffic pool for brands, searches and word-of-mouth for enterprises.
Screenshot of the "3.15" gala live broadcast
The person in charge of the company said that when netizens sought help in Q&A, encyclopedia, forums, etc., many of the questions and answers they saw were made by word-of-mouth companies like them pretending to be real users. For example, in a set of Q&A questions about metaverse concept products, one of the questions involved metacosmic virtual real estate investment, and the answer said that investment in virtual real estate was in full swing and that he invested in virtual real estate on a company platform. "From the perspective of a third party, tell everyone that investing in this can make money."
In addition to hiring water soldiers to pretend to be real users to ask questions and answer themselves to mislead netizens, word-of-mouth marketing companies also have a technology "ten thousand words to dominate the screen", through the setting of tens of thousands of massive keywords, so that users can always be in front of the promotion company when searching.
In the "3.15" party, in the backstage of the system of Shanghai Top Craftsman Company, you can see that they have made a thousand words for an international school. When parents search for brand campuses, reliable primary schools, and reliable campuses, this international school will rank high. For some users to publish critical reports, user complaints, etc., word-of-mouth marketing companies will also use technical means to directly let the web page display, can not find the content of the 404 page.
The business manager of Inmax deliberately showed the public opinion purification contract they signed with a certain enterprise, and the work summary after completing the contract showed that Inmax did a 404 treatment of many negative news involving the company's arrears of wages.
The business manager said, "The complaint itself actually still exists, but we have blocked it with a 404." ”
According to the Tianyancha App, Shenzhen Inmax Information Technology Co., Ltd. was established in October 2008 with a registered capital of 50 million yuan, and the legal representative, Chen Xuedan, is jointly held by Shenzhen Hubu Technology Co., Ltd. and Shenzhen Creative Investment Group Co., Ltd.
Source: Celestial Eye Checker
According to the risk information, Shenzhen Inmax Information Technology Co., Ltd. is involved in a number of legal proceedings, mostly involving computer software development contract disputes and computer software copyright infringement disputes. It is worth mentioning that the company has more than 10 branches, of which 5 have been written off. (Zhongxin Jingwei APP)