On January 29, 2022, Beiqi Blue Valley New Energy Technology Co., Ltd. (stock code 600733) released its 2021 annual performance forecast.
As expected, after the loss of 6.482 billion yuan in 2020, BAIC BJEV will continue its loss momentum in 2021.
The forecast shows that the net profit attributable to shareholders of listed companies in 2021 is expected to lose 4.8-5.3 billion yuan. At the same time, the net profit loss after deducting non-recurring gains and losses was 5-5.5 billion yuan.
In terms of sales, BAIC BJEV sold only 26,100 new cars in 2021. If I remember correctly, the cumulative sales of BAIC BJEV in 2018 reached 158012 vehicles, with a year-on-year growth rate of 53.11%, becoming the sales champion of China's pure electric vehicle market for 6 consecutive years.
It is only three years, and such a huge gap has occurred, which is really regrettable.
You know, the new energy vehicle environment in 2021 can be described as a once-in-a-lifetime opportunity, China's new energy vehicles occupy 53% of the global market share, and the penetration rate has rushed to an epic level of 12%, and the vast majority of new energy vehicle companies have made a lot of money.
Seeing that the netizens' questions came, why did BAIC BJEV suddenly fall behind? Other families are mixed as much as possible, but it is more and more mixed and worse?
In fact, we have made corresponding analysis and comments before. The first is the excessive dependence on the online car and taxi B-end market to achieve volume, but since 2019, the sharp decline in subsidy policies has led to slow sales of products, and the sudden epidemic has seriously affected the company's online car and taxi business. According to relevant information, of the more than 150,000 vehicles sold by BAIC BJEV in 2019, nearly 70% were sold to the B-end market.
The second is that the product quality fails, and C-end consumers do not buy it. As we all know, many models of BAIC BJEV are actually "oil to electricity", and there is no corresponding optimization of the battery pack layout form, so that not only the consumer experience is general, but also easy to cause problems such as body accessory electrical failure, power battery failure, and inaccurate mileage, which has become a pain point for many user complaints.
Interested partners can enter relevant keywords to inquire by themselves, or they can query complaint cases on complaint websites such as Car Quality Network.
Again, there is the internal personnel problem of BAIC BJEV. In the past, only internal leadership changes frequently became the focus of media attention, but I did not expect that the recent baiqi new energy million corruption cases have made headlines, which can be described as another public opinion. As the title of the article says, the million corruption case has torn open the fig leaf of BAIC BJEV's blood loss of more than 5 billion yuan.
On February 8, the Beijing Court Trial Information Network published the Criminal Judgment of xu feng in the first instance for accepting bribes and the criminal judgment of the first instance for accepting bribes by Li Mou. Regarding the specific content of the judgment document, as well as more detailed content, you can do it yourself, and it is not convenient to elaborate too much here.
In fact, this is not the first time in the past year that BAIC BJEV has been caught in the air of employee corruption. In September 2021, Lu Hao, chief experience officer of Nezha, was taken away by the Shanghai police for investigation, when Lu Hao had been employed by Nezha Automobile for less than a month. From July 2017 to June 2018, Lu Hao served as the deputy general manager of BAIC BJEV Marketing Company and the general manager of Jihu Business Department. During his work at BAIC BJEV, he was involved in accepting bribes, which was speculated by the industry as the main reason for Lu Hao's investigation.
Baic New Energy, which has been established for many years, has been relying on subsidies to "continue to live", and has almost failed to achieve profitability with its main business. From the initial annual loss of 9.85 million in 2015, it soared all the way to a loss of more than 5 billion yuan in 2021.
As many netizens questioned, the blood loss is more than 5 billion, why is BAIC BJEV getting worse and worse? This million-dollar corruption case says it all. And what is the significance of such an independent brand car company? For this, if you have other views and opinions, please leave a message at the end of the article.