According to insiders, the personnel adjustment involves nearly three digits, less than 300 people, does not involve manufacturing positions and joint ventures, and is expected to complete the application and all the work within a week. At present, Changan Automobile has started the appointment of senior personnel in the tenure system, the general manager level and below senior executives, party groups, management of senior personnel all dismissed, re-hired, and adopted the tenure system of employment work, Changan Automobile Chairman Zhu Huarong also said that this measure is to deepen the reform of the three systems of state-owned enterprises, the implementation of the tenure system and contractual management, and increase the reform of the market operation mechanism is an inevitable requirement.
In fact, Changan Automobile is not the first car company in the automotive industry to adopt this measure, as early as 2017, Xu Liuping, chairman of FAW Group, also carried out similar operations, when FAW Group carried out the "918" reform, made large-scale adjustments to corporate structure and executives, and streamlined some employees. Different from Changan Automobile, Changan Automobile only makes personnel adjustments and does not involve structural adjustments, and industry insiders believe that Changan Automobile's dismissal of all senior personnel and re-recruitment of posts may be intended to streamline employees.
At present, it will take more time to verify how effective the high-level personnel of Changan Automobile will be after the blood change.
According to the latest data, changan automobile's cumulative sales in 2021 were 2300530 units, an increase of 14.82% year-on-year. Among them, the annual sales of independent brands 1754707 units, an increase of 16.7% year-on-year; the annual sales of independent brand passenger cars 1204199 units, up 23.1% year-on-year, ranking third among independent brands.
However, looking back at the past few years, The annual sales of Changan Automobile have already exceeded 2 million vehicles, and the automotive industry pays attention to its data, showing that the annual sales of Changan Automobile exceeded 2 million units in 2013, and in 2016, it peaked at a peak, with sales of 3.058 million vehicles, but after this, Changan Automobile began to decline, according to statistics, from 2017 to 2019, the total sales of Changan Automobile were 3.063 million, 2.872 million and 1.76 million, respectively. Showing a downward trend year by year, and one of the reasons for the decline is affected by the decline in sales of Changan Ford, fortunately, with the continuous expansion of Changan Automobile's product camp and the emphasis on new energy and high-end products, the sales of Changan Automobile in 2020 and 2021 have improved, but compared with the peak period in 2016, its sales performance in 2021 is still in a relatively ordinary state.
In the capital market, Changan Automobile's performance has continued to be weak since the end of last year, Changan Automobile's stock price, which closed at 17.78 yuan on December 13 last year, and then fell all the way down, as of today's close, it has fallen to 13.19 yuan, with a total market value of 100.7 billion yuan.
As for the sales planning of future vehicles, Zhu Huarong, chairman of Changan Automobile, said that by 2025, Changan brand sales will reach 3 million vehicles, with new energy accounting for 35%; and by 2030, it will build a world-class brand and achieve sales of 4.5 million vehicles, with new energy accounting for 60%.