Source of this article: Times Finance Author: Wu Peixuan
Valentine's Day is coming, and even more impatient than couples are the major game manufacturers.
Image source: Visual China
Following the Spring Festival slot, Valentine's Day activities can not be left behind: "Glory of the King" launched the legendary quality Valentine's Day limited skin of the game character "Yao", and also returned to the white flower skin of the character Xiao Qiao; "Love and Producer" launched the Valentine's Day mission; "League of Legends" was not willing to be left behind, and launched the Valentine's Day limited skin.
Although the player shouts "cut the leek", he is still willing to pay.
"Harry Potter: Magical Awakening", as a mobile game with high attention last year, did not launch the new clothes that players are most concerned about during the Valentine's Day slot, resulting in a mental breakdown among players, "Valentine's Day does not come out to cheat money, it is going to be yellow." ”
In addition to a variety of skins and related activities, for friends who want to fall in love, they can use this opportunity to find the other half of the game, and young people are busy "cp" in the game, and even do weddings.
200 yuan a set of skins and 600 yuan SSR limited card
When player XiaoXu first saw the Valentine's Day limited skin of the "Glory of Kings" character "Yao", he had only one feeling: ugly. "It feels inferior, like an anime character printed on a pencil case as a child."
But when "Yao's" new skin was officially launched on February 12, Xiao Shu (pseudonym) still couldn't help but buy it. "A lot of people in the group have bought it, follow the wind." Anyway, it only takes 200 pieces. ”
Glory of Kings Valentine's Day skin. Image source: Courtesy of the interviewee
For die-hard fans of "Glory of Kings" like XiaoXu, Valentine's Day is just another reason to spend on games, and game planners have long understood this truth.
On February 11, a game industry practitioner told Times Finance, "Spring Festival, Valentine's Day, Lantern Festival, Tanabata, Christmas and other festivals, games will launch some related planning, depending on the different types of games and focus." In the case of Glory of Kings, for example, the proportion of male and female players is similar, and the majority of young people. This MOBA mobile game (multiplayer online competitive game) for Valentine's Day single out a series of activities is not very appropriate, skin is the best way to boost activity. But otome games (female to love simulation), such as "Love and Producer", are even more grand. ”
According to times finance, MOBA mobile games such as "Glory of kings" and "League of Legends" have launched Skins related to Valentine's Day, among which players of "League of Legends" told Times Finance, "Generally a single skin is 79, Valentine's Day is limited, that is, 99 yuan." ”
The above-mentioned players said, "Players in our kind of games basically spend money for feelings, and they don't care about Valentine's Day or Valentine's Day." ”
This is the view of some competitive gamers, and for love simulation games that focus on creating illusions, Valentine's Day and Tanabata have obviously become the most important periods of the year.
"Love and Producer" launched the "Alpha of Love" Valentine's Day SSR bondage activity for this year's Valentine's Day, compared with "Glory of the King", which only needs to spend money to buy skins, here not only needs to spend money but also takes time to do tasks, and even associated with New Year activities, everyone consumes different amounts of money. According to the player's calculations and strategies, the Valentine's Day SSR single card of "Love and Producer" this time needs about 600 yuan.
However, as long as it is a new activity in the game planning, whether it is the skin or the gameplay, it will cause many players to be dissatisfied, and the skin of "Yao" launched by "Glory of the King" this time has also been angrily sprayed by players.
In addition, there is the 2021 high-profile game "Harry Potter: Magic Awakening", which has been criticized as "not even cutting leeks" because it did not launch the clothes that players pay the most attention to in the Valentine's Day slot.
But in fact, "Harry Potter: Magical Awakening" is still prepared for Valentine's Day, but it is very simple to launch the "Gift Pack" series, and even the name is very appropriate, "Eternal Oath", "Starry Sky", "Sweet Confession", the most expensive "Eternal Oath" costs 188 yuan.
Harry Potter: Magical Awakening Valentine's Day Ceremony. Image source: Screenshot of the game
The game planner said, "In fact, the planners don't care about these so-called scoldings, limiting the skin and new heroes is the most active, and it is also a very important part of the game's income." ”
Indeed, "black and red are also red". On February 12, the topic of "Glory of the King" landed at no. 17 on the Weibo hot search list.
Image source: Weibo screenshot "cpdd"?
In addition to spending money in the game, nowadays, many young people talk about love in the game, and even have their own codes.
Post-00 player Ayu (pseudonym) once changed the profile of the game "Glory of Kings" to "cpdd".
This is a code word, meaning "cp can drip (private message) me", and the "cp" here means love or intimate relationship. In Glory of Kings, such codes are everywhere.
Xiao Yu told Times Finance that the principle of his own CP is that he needs to have a good voice and good technology.
"cpdd" in the public screen of "Glory of Kings". Image source: Screenshot of the game
This sounds like a partner you're looking for to improve your game skills. "I play games for seven or eight hours a day, and I will be able to speak on the line, and the sound must be good, if his skills are good, he does not rule out the possibility of running." Xiaoyu had expected love for this relationship, but later did not make the trip.
For more mature post-90s players, online dating in the game is a new way to pin emotions, XiaoXu put two "cps" in "Glory of the King", she does not think that this is "cheating". "I haven't met before, just listen to the sound of playing games, occasionally talk about something else, anyway, it's not realistic."
Xiao Xu said very calmly, "In fact, it is more important to practice technology." ”
"Glory of the King" did not launch a marriage system, but in tencent games, "QQ Flying Car" and "QQ Dance" can be married in the game. Xiao Wei (pseudonym), the player of "QQ Speeding Car", recently held another wedding in the game and even "adopted" a "child".
Family photo in "QQ Speeding Car". Image source: Courtesy of the interviewee
Xiao Wei only held a wedding in reality last year. "In fact, I rarely play this game, and I downloaded it some time ago when I was bored during the holidays. Then my husband proposed that he was a game maker and wanted to try this feature in it. ”
She said that in "QQ Flying Car", marriage does not cost money, as long as the two people in the game agree, you can hold a ceremony, you can also participate in other people's weddings, and "adopting children" is just a game similar to raising electronic pets.
Xiao Wei is married again with her real husband in the game. According to times finance and economics, the large-scale online game "Sword Man Love Iii" is called the online game version of the century of good luck by the majority of netizens, and many players have found their own "love" in this game and bravely appeared. But in fact, the "Sword Man Romance III" game itself does not have a marriage system, and the so-called "love affair" is the player's own cognition.
On the tenth anniversary of "Sword Man Romance III" in 2019, game planner Guo Weiwei held a grand Tang Wedding for ten couples who were married in the game in the Tang Paradise, which once became a beautiful talk in the game industry.
The wedding for the player on the 10th anniversary of Sword Man Romance III. Image source: Network
Buy skins, deal with cp, get married in the game... Contemporary life is dominated by all "online" things, and for players, this year's Valentine's Day has not become an exception.
Perhaps in every festival in the future, people will be able to get the "atmosphere" and "sense of ceremony" they want from mobile phones and computers.