As the big brother of the once independent brand, Chery also had a brilliant time, such as Chery QQ, which was once popular in the domestic market. However, with the strong rise of other domestic brands, Chery, which has been standing still, has to relegate to the second-tier camp, and the limelight is snatched up by Car companies such as Chang'an, Geely, and Great Wall.
Frankly speaking, Chery is not without strength, because its technical research and development capabilities are still quite outstanding in domestic car companies, especially in terms of engine achievements, such as the 1.6TGDI engine with thermal efficiency of more than 37.1% and the later launch of the full-featured hybrid configuration Kunpeng DHT, which is a good sound on the Internet. However, reflected in the market, Chery's sales are not top-notch, and the domestic sales volume announced by the Association of Automobile Associations in 2021 is only more than 800,000 units.
Compared with Chery's sales ten years ago, this car company has not made much progress, and everyone also feels that Chery has fallen to this point today is self-inflicted, single products, too many sub-brands, etc. are the main reasons why Chery's sales cannot keep up, but the car governor believes that there is also a design that has dragged its legs.
It can be seen that the current design of independent brands has long been no worse than the joint venture car, BYD's dynasty series, Changan's UNI sequence, great wall tank models, etc., have been loved by many consumers. Looking at Chery again, the design of its models has been repeatedly complained about, and even the sales volume has never been mentioned.
There is no doubt that design is a pain for Chery, after all, even if the strength of your car is good, if it is not good-looking, it will still dissuade many consumers. As a result, Chery also began to work design, such as Chery OMODA 5, which appeared in the latest phase of the Ministry of Industry and Information Technology declaration directory, which completely broke everyone's inherent impression of Chery's mediocrity.
As the first car of Chery 4.0 products, OMODA 5 looks very modern, with a borderless front face design, a diamond matrix grille, and split headlights, all of which are design methods that young people find very cool nowadays. Despite the big changes in styling, the OMODA 5 has received a lot of controversy, because if you look closely at this car, do you feel familiar? Many netizens also said that this is too similar to Changan's UNI sequence, in addition to Chery's front face is more like a steel wire mesh, the borderless design is indeed very similar.
As for the car, Chery OMODA 5 has also become more technological, dual screen is the most popular solution nowadays, with integrated sports seats, which is more in line with the aesthetics of young consumers. The car is a compact SUV with a length, width and height of 4400/1830/1588mm and a wheelbase of 2630mm. If you look at the body size alone, Chery OMODA 5 does not have any advantages, because looking at the Haval H6, Changan CS75PLUS and other models that are also compact SUVs on the market, they exceed 2700mm in wheelbase.
Fortunately, in terms of power, it is still relatively advanced, equipped with a Kunpeng powered 1.6TGDI engine, with a maximum power of 197 horsepower and a peak torque of 290 Nm. small. And the follow-up will also launch electric and hybrid versions worldwide, which is very worth looking forward to. As for whether the Kunpeng 2.0T power is equipped, Chery should see the response after the launch of the OMODA 5.
It is worth noting that OMODA 5 is a global car that will cover more than 30 countries and regions around the world such as Russia, Brazil, and Australia in the future. As many people know, Chery's development in overseas markets over the years is still very good, last year's export sales exceeded 200,000 vehicles, the arrival of OMODA 5 is bound to help Chery's sales in overseas markets to bring new breakthroughs, we also wait and see.
Write at the end
Judging from the new SUV released by Chery, it seems that it can feel its determination to open up the young market, after all, today's consumers are getting older and younger, and good design is also the first step to success. And just from the sales point of view, Chery is also time to support a volume of models, in addition to the Tiggo 8, there are not many models.
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