"You can touch the lion on your phone and pray for blessings!" On February 12, the author learned from the Jieyang Municipal Cyberspace Administration that as of 17:00 on the same day, citizens had participated in the 2022 "Xingcai Bridge • Yingfurui" activity to touch lions nearly 2.2 million times, and issued nearly 700,000 blessings.
Why are the public enthusiastic about the 2022 "Xingcai Bridge Yingfurui" activity on the cloud?
Originally, on the eleventh day of the first lunar month of the Spring Festival every year, the citizens of Jieyang had the traditional folk activity of "walking the colorful bridge and touching the stone lion". Before being affected by the epidemic, the "Xingcai Bridge" (also known as the "Xingtou Bridge") was the "highlight" of jieyang citizens' Lantern Festival, and the main bridge of the "Xingcai Bridge", the Shishi Bridge, was decorated with lanterns and flags before the festival. On the eleventh day of the first lunar month, men, women and children rub shoulders and pray for blessings on the bridge, which is very lively. This year, the Cyberspace Administration of jieyang Municipal Party Committee and the Municipal Civilization Office deeply studied and publicized the spirit of the Seventh Party Congress of Jieyang City, fully explored and carried forward excellent traditional cultural resources, and jointly held the 2022 "Xingcai Bridge • Yingfurui" mini program activity in conjunction with the "Network China Festival • Spring Festival" series of publicity activities, to send a cultural feast to the citizens in a timely manner, so that citizens can achieve "walking bridges, touching lions, praying for blessings" at home, using network interaction to achieve a sense of ceremony for exclusive Jieyang people, and creating a "warm, warm, warm, The festive atmosphere of "festive and upward" has enlivened the online cultural life of the masses, which is also one of the main reasons why the event has been loved by Jieyang citizens since its launch.
Open the 2022 "Xingcai Bridge Yingfurui" Mini Program activity, the national style hand-painted picture comes into view, and the festive animation interface presents the folk culture scenes of the Xingcai Bridge, touching the lion, enjoying the lanterns, lion dance camp lights and other Jieyang Lunar New Month 11Th Line Cai Bridge. The interface contains two entrances, "Xingcai Bridge" and "Yingfurui", of which "Xingcai Bridge" truly restores the offline experience of this "Xingcai Bridge" custom with great local color; and "Yingfurui" also presents a festive and peaceful festive atmosphere.
"Online folk activities are fresh and fun, and the elderly and children like it!" Ms. Zhang, a citizen, said that she said that the custom of "Xingcai Bridge" is an important traditional festival and cultural activity of the people of Jieyang, which shows a festive and joyful mood, pins good wishes and good wishes, and has rich cultural significance. The online bridge lion touching activity makes the folk culture better promoted, and the form is more rich and interesting, equally festive and warm, and the cheer for a happy life and the yearning for a better future are no different from participating in offline activities.
[Reporter] Tang Chusheng
[Media Assistant] Zhang Bingchun
[Correspondent] Lin Xinni
【Author】 Tang Chusheng
【Source】 Southern Press Media Group South + client