Zhejiang is the first province of the national brand, why is there no sports series? From the 1990s to the first decade of this century, it was a period of transformation and upgrading of the national light industry. This period as a national footwear

Zhejiang is the first province of the national brand, why is there no sports series?

From the 1990s to the first decade of this century, it was a period of transformation and upgrading of the national light industry. During this period, as the main production base of footwear in the country, Zhejiang mainly attacked leather shoes, and Fujian mainly focused on sports shoes.

Zhejiang has done its best in terms of leather shoes, transporting leather shoes to Europe in order to add value, and then shipping them back from Europe. After obtaining the customs documents, it immediately claimed that it was imported from Europe, and the market supervision department could not do anything about it.

Later, the material was transported to Europe mainly in Italy, and people were sent to produce it. Then all the products return to domestic sales, it should be said that this method makes a lot of money.

Now The per capita deposit and average house price in Qingtian County, Zhejiang Province, are the first in the province and the euro is universal, which is how it came.

Although Qingtian belongs to Lishui City, the distance from Wenzhou City is similar to that of Yongjia and Yueqing, and it is much closer than Wencheng, Cangnan, Ruian and Pingyang.

Italy itself has a very high level of leather goods, go there to produce both to learn their advanced technology, sales back to the country do not make too much money.

It can be seen that for more than 20 years, Zhejiang has made great efforts in leather shoes and leather goods, and has also achieved unprecedented success, and the main leather shoe brands are still in Zhejiang.

At that time, the streets and alleys of leather shoe stores, the main shopping mall leather shoe counters, were all Zhejiang Wenzhou brand. At that time, sneakers were not working, they were sold in piles, and they were worn when doing physical work.

By around 2010, the Internet and sneakers were on the rise, and now in all city centers, 90% wear sneakers.

For more than ten years, leather shoes have become the standard for business formal wear occasions, and suit suits and leather shoes need to be worn for formal occasions, and later suit suit suits and sneakers for formal dress occasions can also pass.

In the past five years, the situation has changed again, and the rise of domestic brands has been deeply rooted in the hearts of the people. The domestic production is mainly the sports series brand in Quanzhou, Fujian Province, which has entered the world's top ten and steadily occupied the top four in the country. The top ten sports series brands do not have Zhejiang brands.

30 years ago, Zhejiang shoes took the leather shoe route, and Fujian shoes took the sneaker route. The difference is that Zhejiang shoes have achieved great success first, and Fujian shoes have survived in the face of difficulties to have today's glory.

There have been too many sayings in the recent Winter Olympics, which is that God will open the door and close the window for you.

In terms of sports series, Zhejiang has no grain, that is, God has opened the door for Zhejiang in the Internet and closed the window in the sports series. The song of the most famous Gangnam Tannery proves this.

With the best market economy awareness in Zhejiang, excellent industrial chain capabilities, and no problem in producing high-quality sports series, can the brand enter the top ten in the country? That's the key.

In terms of sports series, Fujian is obviously excellent, and Zhejiang is mainly unlucky.