Xiaomi led the investment in the C round of financing of Zhilu Technology, and the progress of Mijia electric vehicles was accelerated?

Xiaomi is running on the front line of car building.

Songguo Finance was informed that according to the news of titanium media App on February 11, Suzhou Zhilu Environmental Protection Technology Co., Ltd., a supplier of new energy vehicle electrical systems, recently completed a 100 million yuan C round of financing, led by Xiaomi, and followed by Yonghua Investment, Yuanhe Holdings, and Leading Venture Capital.

According to the enterprise investigation, Suzhou Zhilu Environmental Protection Technology Co., Ltd. was established in November 2010 and is a leading supplier of electrical connectors, wiring harness assemblies and distribution for new energy vehicles in China. The company focuses on the technology research and development, production and provision of vehicle system solutions for high-power electronic devices and high-voltage electrical components in the field of electric vehicles.

The registered capital of the company is 6.9037 million yuan, the legal representative is Yin Jiatong, and the business scope includes the design, development, production and sales of automotive high-power electronic devices, electrical equipment, charging equipment, mechanical and electrical equipment, auto parts, etc.; automotive software development, technical services, etc. Shareholder information shows that Yin Jiatong is the majority shareholder and suspected actual controller of the company, holding about 53% of the shares. At present, the company has established 3 wholly-owned subsidiaries in Jiangsu and Guangxi.

Since the beginning of the Year of the Tiger, Xiaomi's stock price has fallen into a continuous downturn. On January 27, Xiaomi Group's share price fell to HK$16.48 per share, falling below the HK$17 issue price. On February 8, it fell to HK$15.76 per share, a new low in nearly a year. Based on the all-time high price of HK$35.9 per share set by Xiaomi at the beginning of last year, Xiaomi has fallen by about 54%, and its market value has evaporated by about HK$460 billion.

In the eyes of shareholders, Xiaomi's stock price has always been a "mystery". Even under the support of continuous growth in revenue and market share, Xiaomi's stock price is still up and down, so that investors can't stand it. So in the continuous shrinking of the stock price, Xiaomi set its sights on building cars. Since the official announcement of the car in March 2021, the relevant investment institutions of Xiaomi and Lei Jun have invested in dozens of automotive industry chain enterprises, including intelligent driving, power batteries and chips.

But building a car is obviously far more difficult than making a mobile phone, and the requirements for enterprises in software and hardware are higher, and at the same time, according to Xiaomi's sales logic, it is likely to eventually adopt a "cost performance" model similar to Xiaomi's mobile phone.

However, now that it has entered the game to build cars, there is not much time left for Xiaomi. In addition to traditional car brands, the new domestic car-making forces are rising strongly, Tesla is in front, and technology giants such as Apple and Baidu are eyeing the tiger. Nowadays, Xiaomi has begun to develop its own chips, join the car, and explore new models of intelligent manufacturing, but if it wants to subvert the current pattern, Xiaomi still needs to go a long way.