With the gradual improvement of the product strength of Chinese brands, more and more consumers have begun to consider the products of Chinese brands when choosing a family car, including many popular models, such as the Changan UNI-K we are going to talk about today. As a medium-sized SUV of a Chinese brand, Changan UNI-K has a good topic degree and market heat since the beginning of the listing with excellent product strength and young shape design style. But there are also many consumers to us reflect that in the terminal market, Changan UNI-K basically do not have a current car, the discount is not large, today we visited a Changan 4S store in Beijing, for this kind of situation to verify, at the same time we also talk about, in the face of the joint venture popular model Volkswagen Tanyue, as one of the representative models of the rise of Chinese brands, Changan UNI-K has the strength to compete?
Changan UNI-K is a good car, but now there is no discount + no cash car
Judging from last month's sales, Changan UNI-K results are not particularly eye-catching, last month it sold a small 3,000 units, and some hot-selling models still have a certain gap. In the Changan 4S store we visited, a total of 37 new cars were sold last month, of which only 2 were Changan UNI-K, and sales told us that the main reason was that the shortage of existing cars affected the sales of this car.
Among the new cars delivered by Changan UNI-K, the best sold is the 2021 2.0T all-wheel drive premium model, which belongs to the top of the models on sale, and the official guidance price is 184900 yuan. And consumers' favorite colors are black and gray, and in my opinion, these two colors of Changan UNI-K are indeed the best looking. As for why the top distribution is the best, according to our analysis of the model configuration, the top model is indeed the most attractive, not only has a set of four-wheel drive system with better passability, but also has exceeded expectations in the driving assistance, intelligent configuration and comfort configuration of the vehicle. In the case of 12,000 yuan more expensive than the top match, there are 15 more configurations such as passive pedestrian protection, parallel assist and induction trunk. However, if you don't want to spend too much money to choose the top match, my second recommendation is the sub-low model, at a price of 153,900 yuan, the electric trunk, full LCD dashboard, co-driver electric adjustment and other functions have been configured relatively complete.
Next, let's talk about the current terminal price of Changan UNI-K, here we take the hot-selling top model as an example, the current purchase of Changan UNI-K is mainly to buy a car in full and buy a car in installments.
Full purchase of the car: At present, there is no cash discount, and the hard road expenses include the license fee (1500 yuan), the insurance fee (about 6000 yuan) and the purchase tax (15803 yuan), and finally the landing price of this car is almost 208203 yuan. Buying a car in installments: Although it is the same as buying a car in full, buying a car in installments does not enjoy cash concessions, but at present, buying a car in installments is free of financial fees and a loan of 70,000 yuan in installments of 36 interest-free policies, so after adding a series of hard expenses, the road cost of this car is almost 138202 yuan, and the repayment amount of each subsequent period is 1944 yuan.
Details can be found in the following table:
If you recently considered buying a Changan UNI-K, the situation is almost like this, the best selling at present is the top of the 2021 2.0T all-wheel drive premium, the official guidance price is 184900 yuan. Another configuration we recommend is the next low-end 2021 2.0T excellent type, the official guidance price is 153900 yuan, the color of black and gray these two colors sell the best. At present, there is no cash discount for buying a car, but the installment can enjoy the policy of free financial handling fees and installment interest, which is more cost-effective than buying a car in full. According to the sales description, changan UNI-K currently has no existing car in the store, and the cycle of booking is almost a month.
As for who is buying Changan UNI-K? Sales tell us that most of the car buyers and intended car buyers are working-class men, and the reason for choosing this car is nothing more than that the space is large enough, the power performance is good, and the interior looks more advanced.
Talking about cost performance, the younger Chang'an UNI-K is definitely more valuable than the "ancestral power" Tanyue
So, how should we choose between Chang'an UNI-K, as the "light of domestic products", and the popular joint venture competitor Volkswagen Tanyue? In fact, the product strength of these two cars is not bad, but from the perspective of terminal price, volkswagen Tanyue, as a joint venture car, will be slightly more expensive.
The advantage of Changan UNI-K is that regardless of the spatial performance, power and the sense of high-grade interior, and even the configuration performance under the condition of close price, it has more advantages than Volkswagen Tanyue, and the overall appearance is more cost-effective. And its youthful appearance design is also more pleasing to the current mainstream car buyers.
The Volkswagen Tanyue is higher than Changan UNI-K in terms of brand power, after all, "German Volkswagen" is still a "golden signboard" in the eyes of many car buyers, but its "ancestral" power system and interior design are obviously not in line with the needs and aesthetics of changan UNI-K.
So if you talk about cost performance, Changan UNI-K is indeed better, but Volkswagen Tanyue is still absorbing the brand dividend of "Volkswagen", which is still attractive to consumers who care about brand power.
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Then there are some uses after the purchase of the two cars.
Changan UNI-K's first insurance is carried out at 5000 kilometers, the current first insurance is free, the follow-up maintenance cycle is carried out once every 7500 kilometers, the small maintenance price is 197 yuan, and the large maintenance needs 471 yuan.
The first two maintenance of Volkswagen Tanyue is every 5,000 kilometers of maintenance, the current first insurance is free, from 10,000 kilometers to 10,000 kilometers per interval for maintenance, the car small maintenance price is 536 yuan, the large maintenance price is 1071 yuan, the overall calculation is more expensive than Changan UNI-K.
Then there is the residual value of the second-hand car of the two cars.
The Changan UNI-K 2021 2.0T premium model with a vehicle age of 10 months and a driving distance of 0.8 million kilometers has a landing price of 192,000 yuan, and now the residual value of the second-hand car is 154,900 yuan.
Volkswagen, which has a 2-year driving of 42,000 kilometers, has a 2019 model 330TSI two-wheel drive luxury national VI, with a landing price of 228,700 yuan, and now the residual value of second-hand cars is 168,800 yuan.
However, since these two cars are relatively new models, the reference value of the residual value of second-hand cars is not too large.
It can be seen that Changan UNI-K is indeed a recommended model, which takes into account product strength and cost performance. But in terms of the timing of purchase, you can actually wait. After all, it currently has no cash discounts, and there is no current car that needs to be booked, and it can wait until the car source is stable and there is a certain price to loosen before starting. However, if you must buy now, it is recommended to install installments, after all, the financial fee-free plus interest-free can also be regarded as giving a certain degree of concession.