In 2021, in the unfavorable environment of the industry's "lack of core" and repeated epidemics, as a veteran manufacturer in China, Volkswagen Group has achieved growth performance. Among them, the FAW-Volkswagen brand ranked first in the domestic passenger car market with a sales volume of 989,000 units, while SAIC Volkswagen achieved a retail sales performance of 1.342 million units.
In terms of traditional models, sales of models such as Golf, Langyi, Passat, Tanyue and so on are stable. The Volkswagen ID family also showed good potential after its launch, and it did not lose to traditional models such as the Golf. For the Volkswagen Group, in the pure electricity market is more anxious, the traditional market needs vitality in 2022, what new blood will be brought?
01
Pure electricity is the focus
In December 2021, volkswagen CEO disclosed a detailed implementation plan for the Volkswagen Group's budget and management structure adjustments for the next five years. The China region, where 40% of Volkswagen's global business is located, has also undergone major adjustments, and Ralph Brandstadt, the current CEO of Volkswagen's passenger car brand, will officially take charge of the Volkswagen Group's business in China on August 1, 2022.
According to the plan, a budget of nearly 90 billion euros will be spent on electric mobility and digitalization, 52 billion euros on electric mobility, 8 billion euros on hybrid technology, and another 30 billion euros on digitalization and autonomous driving.
For Volkswagen, software improvements are the key to its competition, and by 2025, Volkswagen's automotive software company CARIAD will develop its own software platform and end-to-end electronic architecture - software stack version 2.0, which will include a common operating system for all Volkswagen brand models, and pre-equipped with L4 level autonomous driving technology. By 2030, nearly 40 million volkswagens of the Volkswagen Group's brands will be equipped with its self-developed software systems.
02
China Regional Planning
In the previous annual report of 2021, Volkswagen Group said that in addition to the main task of launching new models in 2022, it is also necessary to improve the direction of the entire brand, and to meet the requirements of the new era such as youth, intelligence, electrification, and networking. Especially in terms of intelligence and networking, the digital and intelligent configuration of all models, low- and medium-sized models, and main sales models will be greatly increased.
In 2021, the pure electric series and ID family of the Volkswagen Group have also received good feedback, and faw-Volkswagen's ID.CROZZ family has accumulated sales of 36,000 units since its listing in March, exceeding 8,500 units in December. The SAIC Volkswagen ID.3, which was officially launched in October, also received sales of nearly 7,000.
For Volkswagen, the ID family, which represents the future, is bound to have a greater move in 2022, with the advantages of this MEB pure electric platform and traditional automobile manufacturing experience, Volkswagen is bound to increase its efforts to promote it after tasting the sweetness of a long time in China.
03
T-ROC Tange mid-term revamp
As a representative of the public's small and medium-sized SUVs, T-Roc Tango has also experienced nearly 4 years, and in 2022, volkswagen has also made subtle adjustments to the appearance of T-Roc Tange.
According to the pictures released overseas, the redesigned T-Roc Tange has made small changes in the appearance and interior, the appearance, the front face of the Tange has made a more dynamic modification than the old model, the front bracket adopts X shape, with black trim is more moving, the lighting part is added to the LED light bar in the front grille, the front grille is divided, and the two sides are connected to the matrix headlights, adding a sense of design.
The rear surround was also detailed at the rear, with the exhaust pipe trim moving closer to the rear spoiler. However, in terms of overall design, it is not much different from the current model, but as a mid-term redesign, such a design can also bring freshness.
The interior of the song has also made some changes to the central control, the most prominent is that the central control screen has been changed from the current embedded to floating, and the car system will also use Volkswagen's latest MIB3 infotainment technology, and can choose to work with wireless Android Auto and Apple CarPlay.
In terms of power, it is expected that the original power combination of Volkswagen's ancestors will be 1.4T + DSG, and there will be an opportunity to replace the declared 1.5T EVO engine in the later stage, with a power rating of 118 kilowatts (160 hp) and a peak torque of 250 Nm, and a 4Motion configuration will also be provided.
Comments: Volkswagen in the small and medium-sized SUV market in recent years, by the pressure from independent brands, so for the tange plus network, intelligence is imperative, before the ID family is not fully mature, tange will also be the main force of the public in this market, at present, the new model can also bring surprises to everyone.
04
Sagittarius Mid-term revamp
The new Sagitar previously made its debut at the 2021 Guangzhou Auto Show, and recently we have also obtained the price of the new FAW-Volkswagen Sagittarius from relevant channels, and the new car has launched a total of 7 configuration models, with a price range of 133,500-16.59 million yuan. In addition, the new car has also added three entry-level flyby models to further meet the needs of consumers.
The appearance of the new car is basically the same as the current model, but in terms of details, the vehicle has a new style of front and rear bumpers, and the interior of the grille is decorated with dot-matrix chrome trim, which enhances a lot of luxury.
In terms of body size, the new car has a length, width and height of 4791/1801/1465mm, and a wheelbase of 2731mm. In terms of exterior color matching, 8 kinds of car paints such as polar white, manganese black, and crystal silver are available, and the interior part also provides a variety of two-color collocations.
On the interior, the new car is equipped with a new style of suspension central control screen, and is equipped with a full LCD instrument, which looks more technological. Optional packages are also available, including full LCD instrument navigation packs, driver assistance kits and other configurations.
In the power segment, the new Volkswagen Sagittarius will continue to be equipped with 1.2T and 1.4T engines, with power and torque of 85 kW/175 Nm, 85 kW/200 Nm, 110 kW/250 N M, matched by a 5-speed manual or 7-speed dual-clutch transmission.
Comments: In the sedan series, Sagitar has always been the mainstay of the existence, this revision is more to enhance sagitar in the sense of refinement and interconnection of the function, although it has not yet been equipped with the latest 1.5T EVO engine, but in terms of sagittarius positioning, the content of this revamp has also enhanced a lot of competitiveness.
05
Tanyue Mid-term reform
The Tanyue family is still very popular in the SUV market, and some information has been released in the mid-term redesign of the Tanyue family in 2022.
In terms of appearance, according to the picture, the details of the front face have changed a lot. The headlights are expected to feature the same design as the current model and will be equipped with IQ.light. The upper grille is decorated with a new style of grid, and the lower grille is designed with a trapezoidal design.
On the side of the body, the overall silhouette has not been greatly adjusted, and the same design as the current model continues to be adopted. The rear of the body also has a heavy camouflage cover, and the middle of the tail adopts a concave shape, and the lower surround is very prominent, and the details are adjusted compared to the current model.
In terms of power, the Entry-level model of Tanyue will most likely continue to be equipped with a 1.4T engine, but there is also a chance to replace the 1.5T EVO engine in the future, and the other 2.0T two kinds of power will also be provided, still with the configuration of 4Motion.
Comments: The Tanyue family is also the mainstay of SUV products, and it is more youthful and fashionable in details, rather than taking the traditional SUV route before, combined with the improvement of functions, the Tanyue family still has a strong attraction for consumers.
06
Polo mid-term revamp
As the representative of the Volkswagen Group's small cars, Polo has been active in the small car market, and in 2022, Polo is about to launch a mid-term redesign version.
In terms of appearance, the new Polo has a feeling of the design language of the small eight generations of golf, the shape of the headlights has been slightly adjusted, the LED daytime running lights have been double-layered, and the headlights are also equipped with IQ.light technology. In terms of rear, compared to the old taillight shape, the new model is sharp. Polo's name has also been moved below the Volkswagen logo, which is in line with Volkswagen's latest design direction.
The new Polo is powered by Volkswagen's latest infotainment system, equipped with an 8-inch or 9.2-inch touchscreen with touch-sensitive buttons and knobs on both sides to control volume and map zoom. In terms of dashboards, the entry-level version is equipped with an 8-inch digital instrument cluster (10.25 inches on top).
In terms of power, the Polo is currently equipped with a 1.5L four-cylinder naturally aspirated engine, which provides a 6AT gearbox, with a maximum horsepower of 113 hp and a maximum torque of 145 N·m. As for the new models, the three-cylinder 1.0L gasoline engine and the two tuned 1.0T gasoline engines are currently available overseas, with a maximum power of 80 hp, 90 hp and 110 hp respectively, while the 5-speed manual or 7-speed dual-clutch transmission is provided with the traditional system of 1.0T+DSG.
Comments: From the current shape and function of the redesign, the new Polo is obviously on the basis of compactness, hoping to move closer to the refinement and texture, thereby enhancing its charm as a small car, which is definitely good news for friends who love small cars.
07
Lingdu L
The new generation of Lingdu L is expected to be officially launched at the end of March this year, Lingdu L is based on the MQB Evo platform, and has a comprehensive update in appearance and interior, especially the appearance is the use of bezel-less + coupe modeling.
The new car adopts a new family design, the front of the car tends to be flatter, and the headlight group has been redesigned, using a penetrating light group, with a certain sense of technology. On the side, the proportion of the new car body has changed significantly, whether the side windows or the entire length has increased compared with the current model, the coupe posture is more obvious; and the waist line continues Volkswagen's latest design style, crisscrossing a number of sharp waist lines from top to bottom, while the new car also adopts a frameless door design for the first time.
The rear design also conforms to saichiro Volkswagen's latest family design, and the integrated through-tail light group spans the entire rear, and the effect after lighting is also very recognizable. The lower exhaust also adopts a bilateral double-out layout, which is full of sportiness. In terms of body size, the length, width and height of the new car are: 4784/1831/1469mm, and the wheelbase is 2731mm.
Lingdu L adopts a dual screen central control design, from the information in the screen can be seen, the car is equipped with front seat ventilation function, below the screen is a touch-type air conditioning adjustment area. The embedded system has also been upgraded to the MIB3 of the ID series; the lower gear handle uses the latest MINI electronic gear lever of Volkswagen.
It will continue to be powered by the EA211 1.4T turbocharged engine, with a maximum power of 110 kW, a peak torque of 250 N·m, and a 7-speed dual-clutch transmission in the transmission section.
Comments: The borderless doors, the sneakback body and the dynamic design style of the coupe style have laid the tone for Lingdu L from the beginning to walk young and dynamic fashion. At the same time, it strengthens the digital configuration of Volkswagen and also enhances the presence of Volkswagen's car machine, which is difficult to refuse.
08
ID.5/ID.5 GTX
In terms of appearance, the front face of the new car is basically the same as the design of ID.4, which is also a penetrating light strip plus a flat luminous LOGO, and in terms of body size, ID.5 long, wide and high size are 4599/1852/1613mm, the wheelbase is 2766mm, and the ID.5 GTX length and width is 4582/1852/1619mm, and the wheelbase is 2766mm.
The body side adopts a sneaky tail design, and the rear of the body also adopts a new spoiler and diffuser shape, so that the air resistance coefficient is as low as 0.26Cd, which improves the cruising range. The lower enclosure adopts a unique style shape, which is matched with the honeycomb-shaped grille to present a unique new car temperament.
The tail light adopts a through-line design, with the design of the stepped light group on both sides, plus the C-shaped lower bracket, making the overall style more fashionable and dynamic.
The appearance of the GTX model, on the basis of ID.5, is replaced by a new style of front bumper shape, and a three-point LED light source is added to the fog light position. In addition, the GTX model has the words "GTX" on the fenders and under the tail LOGO, and the size of the rim has been upgraded to 22 inches.
The INTERIOR OF THE ID.5 SERIES CONTINUES THE FAMILY DESIGN STYLE, EQUIPPED WITH A FULL LCD DASHBOARD + 12-inch Floating Central Control Screen Design, which is the same as the ID.4 style, enhancing the technological atmosphere in the car.
Comments: From the perspective of ID.5 positioning, it is directly facing Model Y. ID.5 has been able to fight with one another in terms of styling, and the previous problem in the software part, whether it can be improved in ID.5, is the key to whether this car can impress consumers.
09
summary
Although the Volkswagen Group can maintain a stable momentum in such a harsh environment as 2021, which is rare for a traditional car manufacturer. Coming to 2022, when the situation is not optimistic, Volkswagen has chosen to switch the focus of future development to the intelligent electrification part under the premise of ensuring the renewal of existing models, and obviously hopes to share more shares of the future market through transformation.