The registered trademark is not only the protection of each enterprise's own brand, but also reflects the great commercial value. We can often see from the news that many companies are racking their brains because of trademark issues, and even go to court.
[1] Self-protection
For example, in order to prevent competitors from registering trademarks with similar names to themselves, Wahaha Company is said to have registered trademarks with similar names such as "Hahawa", "Wahava", "Hawa Ha" and so on. Xiaomi is the same, such as "rice", "red rice", "black rice", "purple rice" and a series of "rice" character trademarks are also registered.
Among automobile companies, they often register trademarks in advance for the company's own development strategy, such as the BYD Dynasty series, and register various dynasties such as "Qin", "Han", "Tang", "Yuan", "Wei", "Song" and so on in advance, in case of emergency. Then, like Audi, after the A6 first entered the Chinese market, it will also quickly register all trademarks of A1~ A9. All the trademarks of Q1 ~ Q9, whether it can be used or not, first registered and then said.
[2] Helpless to compromise
For example, Land Rover was not originally called Land Rover, but "Land Rover". But Land Rover's "Land Rover" trademark is in Geely's hands, because when Geely bought Volvo, it actually wanted to buy Land Rover together, and as a result, Land Rover was acquired by India. Therefore Chinese trademarks are registered in advance in case of emergency. So after Land Rover entered China, it could not be called "Land Rover", only Land Rover.
There is also the Toyota Syna that we are all familiar with, in the past, this car entered the Chinese market through parallel import channels, and has always been called Senna, but the trademark of Senna is held in Citroën. The reason is that Citroën has always liked to use well-known French buildings, rivers, and personal names as the names of cars, such as Picasso, Versailles, and The Seine, referring to the Seine. Therefore, after Toyota SIENNA entered the Chinese market, it was called "Xena".
There is also Tesla Model 3, originally its name is Model E, Tesla originally wanted to combine its models into SEXY (sexy) result S has, X has, Y has, only the "model E" trademark in the hands of other brands, so Tesla changed its name to Model 3.
There is also the trademark "i Car" in Chery's hands, so in the future, Apple Cars will enter the Chinese market, if it is called "i Car", it may be infringed.
[3] Against the court
There are also examples of car companies going to court because of trademarks. For example, everyone knows that Chery QQ is a car, but Tencent QQ is a chat software. Tencent and Chery are said to have fought a lawsuit over this. The result was that Tencent lost, because Chery QQ trademark registration time was earlier. Tencent QQ is because the chat software first has a popularity, and then it thinks of registering a trademark. In the end, he also registered successfully and was sued by Chery.
In the end, the Beijing Supreme Court ruled that Tencent's application for registration of the disputed trademark was improper, and that even if it was a defensive trademark, it should avoid the prior rights enjoyed by Chery.
Mercedes-Benz also sued China Sany Group because Mercedes-Benz believed that The trademark of Sany Group infringed the trademark of Mercedes-Benz Tri-Fork Star. Trinity was pushed into the dock of the High Court in London, England. The result was that Sany Group won the case.
[4] BYD and the Great Wall give each other trademarks, highlighting the pattern
Therefore, we have said so much above that it is not difficult to see that enterprises are racking their brains for the protection of trademarks and the trademarks are not infringed. This highlights that BYD transferred the registered trademark "Wei" to Great Wall Motors. Great Wall also transferred the registered "landing ship" trademark to BYD. It's the real pattern.
For BYD, from the "Qin", "Han", "Tang", "Song" and "Yuan" series of models launched, almost all the dynasties in China, BYD is also a tribute to China's splendid 5,000 years of culture. "Wei" is a high-end brand under the Great Wall. The value of this brand must be worth hundreds of millions of dollars!
Since the success of the Tank 300, the Great Wall has opened the arsenal mode and preemptively registered the "landing ship" trademark. This in turn conflicts with BYD's "ocean network" strategy. BYD Marine Network has a series of marine organisms and warships. Among them, the landing ship is an important model name.
The Great Wall also gave the "landing ship" trademark to BYD for free. The two leading independent brands avoided a trademark dispute that might arise in a way that everyone praised. No one has embarrassed anyone, highlighting the picture of the belief between independent brands, heroes cherish heroes. Wei Pai and landing ship, no matter who succeeds, is the success of Chinese brands.