Beijing 2022 Winter Olympics as the second Olympic event hosted by the mainland, in addition to the very modern venue design, exquisite clothing design, the most often appear in the public vision of the visual image design, licensed goods are also a very important link between the public and the Olympic Games. How to reflect the Olympic spirit and Chinese characteristics through a small badge, a thin stamp, and a teacup with the logo of the Winter Olympics, the licensed goods of the Winter Olympics bear a heavy responsibility and are an important platform for telling the Chinese story, conveying the spirit of sportsmanship, promoting international exchanges, and stimulating public participation.
> Emblem of the Beijing 2022 Winter Olympics
The official licensed commodity flagship store of the Beijing 2022 Winter Olympics is an important part of the overall image of the Beijing Winter Olympics, an important attraction of the host city of the Winter Olympics, not only a window for promoting the Winter Olympics, but also a platform for cultural exchanges and an experience place for participating in the Winter Olympics. The flagship store operates all 16 categories of Winter Olympic licensed goods, including precious metal products, badges, plush and other material toys, clothing and accessories, ceramics, stationery, handicrafts, jewelry, bags, home textiles, silk products, philatelic products, umbrellas, outdoor products, purple sand pots a total of more than 4,000 models.
According to the concession on the first Saturday of each month, plan the theme of new products every month, carry out round exhibitions, and at the same time, specially set up a "Winter Olympic Badge Wall" to focus on displaying the currently listed Winter Olympic commemorative badges, creating a Winter Olympic experience space and a Winter Olympics "Net Red Punch Card" for Olympic collectors. Ding Bin, deputy general manager of the Winter Olympics Concession Enterprise, said: "In the setting of the flagship store, we can see more forms of media communication, more flexible and diverse environmental arrangements, including the first personalized badge making machine in the Olympic history displayed in the store, and some artists' works, and small signing parties can also be held in this space." ”
The rebirth of the Winter Olympics of classic goods
> Beijing 2022 Winter Olympics Ice and Snow Love Stamp Card Book
> Beijing 2022 Winter Olympics - the competition venue "Ice and Snow Stage Wonderful Bloom" stamp album
Philatelic enthusiasts are all over the world, among which sports-themed and grand event-themed stamps are sought after by a wide range of philatelic enthusiasts. Although commemorative stamps are available every year, many of the many stamps for the Beijing 2022 Winter Olympics use different techniques and designs. The stamps in the "Ice and Snow Stage Wonderful Bloom" album adopt a two-color engraving process, and the picture of the stamps is more exquisite and delicate through laser engraving and plate making technology. The blue ink outlines the lines of the venue, which is no longer limited by the traditional black carving style, which makes the artistic style and artistic theme of the Winter Olympics theme stamps more abundant, and at the same time makes the portrayal of the winter scenery in the picture more vivid and harmonious. The special red ink engraving sports logo is more symmetrical in both thickness and strength, and also adds anti-counterfeiting functions to stamps. Under ultraviolet light, red and yellow inks emit bright and bright fluorescence, and the pearlescent ink used in the snowflakes in the stamps shows a crystal clear effect in light. In the stamps of the Beijing 2022 Winter Olympics, there are also some models that use special materials to engrave ink for the first time, and all the special glass of the stadium construction is processed and added to the red engraving ink, and under the observation of the magnifying glass, the glass composition is faintly visible. At the same time, the application of full color night scene printing, in daylight, the venue is a magnificent daytime scene, and under the purple lights, the venue becomes a brilliant night scene. In the small stamps, a lot of science and technology and wisdom are condensed, highlighting China's strength.
> Beijing 2022 Winter Olympics - Competition Venues" four-square stamp folding set
In previous Olympic Games, the design and production of medals has always attracted much attention among many licensed goods, but because of this, the design of this category is even more difficult. The Beijing 2022 Winter Olympics commemorative medal has a commemorative medal called "Winter Olympics Yingcai" which is full of novel designs and makes people shine. "Winter Olympic Color" is a six-petal snowflake shape, the inner and outer rings can be split and combined, the outer ring silver plate draws auspicious ruyi patterns, the atmosphere is clear; the inner circle is embedded in the projection beads, using nano micro-carving technology, under the illumination of the light can project the Emblem of the Beijing 2022 Winter Olympics, the central part of the split can also be worn as a necklace pendant alone. The design of the "Winter Olympics" is interesting and exquisite from the perspective of appearance and technology, refreshing people's inherent impression that the medal is just a precious metal with a logo.
> Beijing 2022 Winter Olympics must win commemorative silver ingots
In the past Olympic Games, sculpture works have always been an important part of landscape design, they use various forms and materials to reflect the Olympic spirit, condensing the Olympic enthusiasm of the audience, and in this Winter Olympic Games, sculpture works are not only majestic and solemnly standing in the landscape, but also can be taken home to enjoy every day. The flagship store of the Winter Olympics is displayed with five bronze sculpture works with the theme of ice and snow sports projects by the famous sculpture artist Zhang Hua - "Flying - Snowboard Sculpture", "Soaring - Freestyle Ski Sculpture", "Heart in Flight - Figure Skating Sculpture", "Take-off - Snowboard Sculpture" and "Bullet Without False Hair - Biathlon Sculpture". This is the first time that the sculpture has appeared in front of the public as a licensed commodity. These five bronze sculpture licensed products have selected representative ice and snow sports as the theme, and they are all made by lost wax casting method. From snowboarding that shows the attitude of jumping in the air, to freestyle skiing with a sense of sports, to figure skating with a smooth and beautiful posture, and the representative snow sports project "Biathlon", modern sculptures have solidified the wonderful moments of ice and snow sports, so that more people can understand the Winter Olympics and collect the Winter Olympics through sculpture art.
Unique ingenuity, blending the beauty of craftsmanship
> Licensed product of The Beijing 2022 Winter Olympics Sculpture Series
The Winter Olympic mascots "Ice Pier" and "Snow Rongrong" combine Chinese panda elements and lantern elements, and their cute shapes also reflect the beautiful meaning of harmonious coexistence between man and nature, festive and auspicious. Among them, the transparent shell of the "ice pier" has become the biggest highlight of the design, and it has also become the biggest difficulty in the production process. Compared with the previous plush toys, the mascot "Ice Pier" has achieved many breakthroughs. It is understood that its shell and the design of the ribbon on it are extremely scientific and technological, and many new technologies are also used in the production process. It is understood that after the image of the general plush toy is designed, it can be published about ten days after the release of the product, and then after less than a month, it must be listed, but this product has gone through half a year from the image release to the listing of the real product. During this period, the design and production team faced many problems, first of all, how to put the shell on? How can the shape of those lines be presented to better meet the design specifications of the mascot? There is also the silicone material of the shell affected by light or how to avoid yellowing and discoloration during daily play? In order to achieve the form of transparent shell in the finished plush toy, and to ensure the use of green and environmentally friendly materials, to avoid the safety hazards caused by hard objects and many other problems, the production and development team has tried many times to make the cute "ice pier" finally appear in front of people.
> Beijing 2022 Winter Olympics "Ice Blue Crystal Rhyme" commemorative silver medallion set
Badges have always been an independent and highly concerned category of Olympic licensed goods, loved by badge enthusiasts around the world, and there are many eye-catching designs in the emblems of the Beijing 2022 Winter Olympics, showing the Olympic spirit in every inch. In addition to the most important elements of the Winter Olympics, the badge design also integrates many Elements with Chinese Characteristics, such as the Spring Festival, the Twenty-Four Solar Terms, different ethnic cultures, traditional food in old Beijing, traditional games, etc., showing Chinese characteristics and the Olympic spirit from multiple angles and aspects. In addition, the design and production of the badge of the Beijing 2022 Winter Olympics reflects the mainland's improvement of cultural expression and production skills, and the Chinese elements in these designs are very rich, no longer limited to the most basic Chinese elements as before, but began to excavate some deep-seated characteristic elements that can reflect Chinese culture, which are presented in the design of the badge, which is the promotion of cultural expression. At the same time, in terms of production techniques, there are many different styles, such as some badges depicting ice and snow sports in which the villain can be moved, some badges can open the lid, there is a small mirror inside and there are photos that can be placed, and many other forms add more interest to the badge.
Traditional accumulation, showing intangible cultural heritage
> Commemorative Silver Medal at the Venues of the Beijing 2022 Winter Olympics
In 2003, the "China Seal - Beijing Olympic Emblem Treasure" designed and produced by Beijing Gongmei Group became the release carrier of the emblem of the Beijing 2008 Olympic Games, showing the world the beauty of traditional Chinese culture. The release of the Olympic licensed commodity "Beijing Olympic Emblem Treasure" is not only widely loved and recognized by the world, but also created a craze for seal collection. Different from the 2008 Olympic Games Dragon Button Emblem, the Emblem Emblem Emblem of the Winter Olympics is based on the Ruifeng, which has been a symbol of nobility, auspiciousness and peace since ancient times. "Jiu Shao Jiucheng, phoenix to yi", the ancients believed that when the Taiping was prosperous, there was a phoenix flying in, which meant good wishes for the successful hosting of the Beijing 2022 Winter Olympics. Rui Feng's mouth is as smooth and clever as it is, symbolizing beauty and wisdom. The phoenix wing is engraved with cloud ornamentation, delicate and vivid, implying upward and enterprising. The phoenix tail is engraved with fu shui ornamentation, galloping and rolling, showing the feelings of phoenix leaping ice and snow and passionate Olympic games. Behind this small seal, not only the Chinese arts and crafts master Zhang Tiecheng and his team have poured a lot of painstaking efforts, but also carry the beautiful vision of traditional Chinese arts and crafts people to build the dream of the Winter Olympics. The bottom of the emblem is engraved with the emblem of the Beijing 2022 Winter Olympics, which is currently the only seal-type licensed product with the emblem of the Winter Olympics engraved on the bottom. The size of the seal is 5.6 × 5.6 × 6.9 cm, which symbolizes the unity of 56 ethnic groups in China. Among them, the gold seal weighs no less than 356 grams per square emblem, "3" represents China's Winter Olympic goal of "driving 300 million people to participate in ice and snow sports", and "56" represents the unity of China's 56 nationalities. The Emblem Treasure of the Beijing Winter Olympics adopts traditional crafts such as jade carving, ancient french gold, rope knot, box making, and seal carving. The overall carving is thick and simple, elegant and introverted, and it is a grand seal with sparse composition, clear lines and heavy craftsmanship. In the design and production process, in addition to the fine design, Zhang Tiecheng and his team are also extremely strict in the selection of jade. It is understood that 15 kilograms of jade can cut out the material of a square emblem treasure, and only three of the more than 100 pieces of blank can be made into finished products. Ding Bin shared: "Just by placing it there, you can see its majesty and domineering spirit, which can reflect our solemn commitment to the whole world. In fact, when designing it, we combined the traditions of our nation, history, and the wisdom of the ancients and the present, including the numbers of each size are allegorical. After these repeated studies, the precise design must be presented in the most perfect form, but even if you don't know these fine data, don't know the meaning behind it, this seal is placed there, you will still feel comfortable and solemn when you look at it. ”
Jianzhan is one of the eight famous porcelains of the Song Dynasty in China, once a royal tea vessel, and the release of the Winter Olympic Official Hat Tea Cup is another licensed commodity that condenses the intangible cultural heritage skills after the Winter Olympic Emblem Treasure, which has attracted much attention. The caliber of the Winter Olympic official hat tea cup is about 8 cm, the height is about 6 cm, the shape reproduces the traditional Jianzhan shuffle type, simple and atmospheric, and the bottom is engraved with the emblem of the Beijing 2022 Winter Olympics. The production of tea cups is highly reduced to the Song Dynasty Jianzhan process, using iron ore as raw materials, using a single ore into the glaze firing, the glaze is natural, the overall gorgeous and restrained. The beijing 2022 Winter Olympic and Paralympic Winter Games color system was inspired by the exploration of mineral pigments in China. The color formation of the glaze is fired from natural ore, and the two color sources have "the same magic". The production process master will be dried after the Winter Olympic official hat tea cup body, in a very short period of time evenly dipped in a thin layer of glaze, through the high temperature of more than 1300 degrees for firing, and then from the tire soil and the iron elements contained in the glaze, natural precipitation and chemical changes, and finally the formation of the Beijing 2022 Winter Olympics and Paralympic Games color system of the Tianji blue, implying the future and dreams, and the golden part of the mouth. In the early stage of research and development, the Aoguan Hat Tea Cup underwent more than three months of proofing attempts. The exquisite Emblem of the Winter Olympic Games, the profound Blue of the Winter Olympics, and the simple and solemn traditional Jianzhan are the artistic collision of the craftsman's ingenuity and the Olympic spirit, and the cross-border integration of the Winter Olympic Games and the intangible cultural heritage. The Tea Cup of the Official Hat of the Winter Olympics is a symbol of the 2022 Beijing Winter Olympics to treat guests from all over the world in a unique way with Chinese characteristics.
Porcelain is one of the carriers of Chinese culture, and the copper tire enamel color craft is also the Chinese royal ware craft, and the two traditional crafts are combined to cast into the Winter Olympic ice and snow porcelain. The Winter Olympic Ice and Snow Porcelain Is divided into two editions, the Collector's Edition and the Commemorative Edition, which are jointly created by Chinese arts and crafts master Wang Xiliang and Wang Huang's team, and Chinese arts and crafts master Liu Yongsen. The collector's edition is a combination of porcelain and copper tire enamelware, with a total height of 36 .6cm, of which porcelain is 24 cm high, representing the 24th Winter Olympic Games in Beijing, and copper tire enamel is 12 .6cm high, representing the 126-year history of the Olympic Games. The dual-material design symbolizes the concept of the "City of Double Olympics" in Beijing, which was co-hosted by Beijing and Zhangjiakou for the 24th Winter Olympic Games in Beijing, and the successful hosting of the 29th Summer Olympic Games in 2008 and the 24th Winter Olympic Games in 2022. The commemorative edition is made of all-porcelain, supplemented by gold-threaded roasted flowers, and has a total height of 24 cm. The porcelain statue is made of high-temperature magnesium reinforced porcelain as the main body, the upper center is the emblem of the Beijing Winter Olympic Games, and the lower part is composed of five-colored auspicious clouds made of four pieces of gold wire roasted flowers, representing the five rings of the Olympic Games; the middle of the four auspicious clouds, connected by "BEIJING 2022", the overall meaning of the athletes of the five continents, the four oceans and the world, with the 24th Winter Olympics as the link, gathered in Beijing to celebrate the grand event. The Winter Olympic Ice and Snow Porcelain Body has 7 large snowflakes, 15 snowflakes and 109 small snowflakes, representing the 24th Winter Olympics in Beijing in 2022, which is composed of 7 major events, 15 sub-events and 109 minor events. From the shape and craftsmanship to the size and pattern, every detail has been carefully polished to finally present the Exquisite Winter Olympic Ice and Snow Porcelain Statue, both in appearance and meaning.