In addition to sleeping for ten hours, can you and Olympic champion Gu Ailing have one more thing in common?
"Winter Olympic wild consumption" can.
01: Ningbo cabinet sister: sold out several times! 2699 yuan of the national team with the same "out of the circle"
"It's been a special fire these days! Every day, as soon as customers enter the store, they ask for the same winter Olympics! ”
Huang, director of Ningbo Hankyu Anta store, told reporters that the winter Olympics in the store have recently ushered in explosive growth.
"Like this Winter Olympic national team's same long down jacket, it sells particularly well. The purchase is mainly made by young customers, because there are both men's and women's models, and there are also customers who buy couple's clothes together. ”
The reporter noted that the same long down jacket of the national team has also appeared in the Spring Festival Gala before, and the hangtag hangs a very recognizable "Spring Festival Gala same style".
From the pricing point of view, the official price of 2699 yuan is not low.
"However, because it is the same model for the Winter Olympics and the same model for the Spring Festival Gala, this down jacket has been sold out several times."
Several other Winter Olympic models also sold quickly, we transferred the goods many times, and now they are basically out of code. Only these few pieces hanging outside remain. At present, there is a shortage of products related to the Winter Olympics of the ANTA brand in Zhejiang, and it is difficult to transfer goods. ”
The reporter also saw the "Same Model of Wang Meng" in the store by explaining the short track speed skating event "Lightspeed Out of the Circle".
That's right, it's the "my eyes are the ruler" of the satin hand Wang Meng.
In the ANTA KIDS counter at in Yintai Department Store's Ningbo Jiangdong store, a customer is trying on clothes with their children.
"The Winter Olympic models are basically out of stock, and the shelves on the shelves of the entire wall before are all Winter Olympic models, all sold out." Now there are only a few broken codes. Du Yun, the person in charge of the counter, told reporters.
The same winter Olympics have also led to the hot sales of many sports brands.
According to Ningbo Hankyu data, since the opening of the Winter Olympics, the sales of the champion national flag related to the theme of the Winter Olympics in ANTA stores and the Chinese ice and snow series (the same model as Wu Dajing and Gu Ailing) have surged, accounting for 60% of the total sales of the store;
At the same time, sales of sports brand Mizuno have also increased significantly, with professional ski wear accounting for 45% of overall sales.
According to data from Yintai Department Store Ningbo Jiangdong Store, sales of down jackets, outdoor storm jackets, sneakers and other apparel have doubled as a whole.
Taking the January 2022 data as an example, ANTA KIDS increased by 348% year-on-year, Adidas increased by 193% year-on-year, Phillips increased by 178% year-on-year, Nike increased by 137% year-on-year, and Phila children's clothing increased by 147% year-on-year.
02: "Gu Ailing's same skateboard" sales increased by 7 times! There are also the same sweatshirts and ski slopes
Also out of the circle is the "Gu Ailing same model". After all, the happiness of a genius girl with the same style, who does not want to have it?
This year's consumers have proved with strength that the same snowboard, the same goggles, the same ski suit, and even the same Olympic five-ring nail art can be owned!
On the Little Red Book, the number of #Gu Ailing's same #notes has exceeded 1800: FACTION skis, OAKLEY goggles, ANTA ice and snow gloves, Tiffany rings...
There is no doubt that the frog princess "big heroine" script has obviously triggered another wave of wild consumer enthusiasm among consumers.
In the Taobao network hot search list, "Olympic champion Gu Ailing same model" has risen to TOP1, ushering in a full sales outbreak.
According to Tmall platform data, on the morning of February 8, 18-year-old Gu Ailing won the championship, and the sales of his same ski equipment surged. The overall sales of the FACTION Tmall flagship store on the 8th nearly doubled from the 7th, and more than 7 times compared with the 6th.
The most popular is the same snowboard competition in Gu Ailing.
In addition to the same style of skis, on multiple e-commerce platforms, many "Gu Ailing same style" such as ski clothes, sweatshirts, goggles and so on also ushered in a sales explosion.
The reporter saw on the Tmall platform such as OAKLEY outdoor snow goggles, OAKLEY ski hats, ATOMIC Skis snowshoes, ANTA ice and snow gloves, etc. are all hot in the recent past.
Gu Ailing's pre-race training at Chengdu Xindu Jianfeng Dry Snow Four Seasons Ski Resort also quickly gained attention. Tongcheng data shows that the search popularity of the ski resort on the platform has risen to 15 times that of weekdays in real time;
On the Fliggy platform, the order volume of ice and snow tourism commodities during the Spring Festival increased by more than 30% year-on-year. Orders from ski resorts such as Changbaishan in Jilin Province, Yabuli in Heilongjiang, and Anji in Huzhou have grown rapidly, and indoor ski resorts in Guangzhou, Chongqing, Chengdu and other places have also become popular places.
In addition to Gu Ailing, the Winter Olympic fever has also brought fire to many athletes.
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Text: Reporter Shi Louchao
First Instance: Miao Xuewei Second Instance: Zhou Hui
Third Instance: Zhou Liming Final Trial: Liu Xiongfei