Don't blindly embark on new projects
A few years ago, a Wenzhou businessman made his fortune by doing glasses wholesale business, and he decided to start a new project. So he sold all the optical stores, invested more than two million yuan, and set up a cattle farm.
Because in this regard he is a layman, although he tried to do it, the result was more than a year of operation, not only did not make a profit, but also lost more than a million yuan. The lesson of failure made him deeply realize that once the business project is optimistic and settled, it must be concentrated on doing it, and it must not be changed at will, and re-enter a new field, and some companies do this, think about that, and quickly change it when they see that hot. As everyone knows, it is this mentality of not being single-minded that has become the reason why it cannot make money. Because any project has its own set of specific business series, purchase, production, management, sales, etc., if you don't concentrate on doing it, it is difficult to eat deeply and understand, and it is difficult to defeat competitors.
Although any kind of product can not be long-lasting, but in the current fierce market competition, we must choose the right project, concentrate on business, and create our own brand, otherwise it is difficult to succeed.
(Author: Zhang Xikun)
February 10, 2022 in Zhengzhou
![There is an old Chinese saying that "all things are inferior, only reading is high" is deeply rooted in the hearts of the people, which means that all industries are lowly, and only reading and examination to become an official is the right way. "Outside the Rurin[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)