Brand power has invisibly become a key factor for consumers to consider when buying a car. When with a budget of about 200,000, some people will resolutely choose "chicken head", such as joint venture models B-class cars, etc.; while others will choose "phoenix tails", such as entry-level BBA. The choice of the latter obviously depends to a certain extent on its excellent brand power, such people have higher pursuits and will yearn for a more advanced life experience. BMW 1 Series as BMW's entry-level model, BMW dropped from 199,000 to 140,000, sharper than the Audi A3
In terms of appearance, although the 1 series based on the UKL front-drive platform looks much more compact than the 3 series, it also continues the BMW sports gene; the overall shape is young and fashionable, and the details take into account the high brand recognition. Compared with the M Sports Edition, the M Sports Edition adopts black paint in the middle net, side window frame, rearview mirror shell, etc., and cooperates with the exclusive wheel hub style, which is more performance-oriented.
Entering the car, the interior of the BMW 1 Series 2021 120i M Sport Edition presents a more elegant design style, with silver embellishments, in line with the aesthetic preferences of different consumer groups. The car is equipped with thirteen major types of configurations such as Bluetooth/car phone, CarLife, brake assistant, etc., and its functional equipment is relatively rich, which is undoubtedly very friendly to the driver.
The performance of the space is not ugly, at least compared to the rear row of the old 1 series with the legs, the rear row of the new 1 series can leave a certain amount of room for passengers to move. The practicality has improved a lot. However, at the same price point, you can indeed buy a lot of joint venture brand mid-size cars, compared to those models, BMW 1 Series space is indeed very general.
The size of this model, its length, width and height are 4462/1803/1446mm, the wheelbase is 2670mm, the side is quite sports car style, with smooth grain and extremely sporty shape design, which is deeply liked by many young consumer groups. The car is equipped with Hankook tires, the front and rear tires measure 225/45 R17, and feature a double five-spoke rim design.
The front part, the iconic double kidney mid-mesh grille, is still an oval silhouette, the M Sport edition uses a chrome border, and the M Sport Night Edition has a black mesh border and internal spokes, which looks similar to the horizontal through style. The interior of the lower grille is a black honeycomb network structure, with three-dimensional draft shroud decoration on both sides to further enrich the movement effect of the front face.
In terms of power, the 2021 redesigned BMW 1 Series continues to be equipped with 1.5T three-cylinder turbocharged and 2.0T four-cylinder turbocharged engines, corresponding to the tail markers 120i and 125i; among them, the maximum power of the 1.5T engine is 103kW/140Ps, the maximum torque is 220Nm, and the fuel consumption of the Ministry of Industry and Information Technology is 5.4L; the maximum power of the 2.0T engine is 141kW/192Ps, and the maximum torque is 280Nm. The ministry of industry and information technology has a comprehensive fuel consumption of 5.8 liters per 100 kilometers, and all models are matched with 7-speed wet dual-clutch transmissions.