Text/Ball Review/Zi Yang Correction/Zhi Qiu
Affected by the epidemic, the continuous increase of online office, online teaching and other businesses has directly led to the growth of tablet devices. On February 7, the Global Network news, the well-known market research institute IDC released data show that in 2021, the global shipment of tablet PC devices as high as 169 million units, compared with the same period last year, an increase of 3.2%.
Overall, although the shipment of tablet computers remains strong, the growth rate has slowed down.
Global tablet sales reshuffle
It is worth mentioning that the sales rankings of major brands have undergone a major reshuffle, of which Xiaomi regrettably fell off the list. But in the author's opinion, xiaomi fell off the list is not surprising, because, in the past few years, Xiaomi's tablet business has been on hold, until 2021, Xiaomi launched two tablet products, namely Xiaomi 5 and Xiaomi 5 Pro.
This also means that Xiaomi's tablet product category is not rich, and it cannot provide more purchase options for global consumers, so that Xiaomi is not outstanding in tablet sales.
But in the author's opinion, in the future, the sales volume of Xiaomi tablets may rush into the top five of the list, why do you say so? The reason is very simple, on the one hand, Xiaomi pays more and more attention to the development of the tablet business, with Xiaomi's influence in the world, tablet products are naturally more easily accepted by consumers;
On the other hand, thanks to the sales channels developed by Xiaomi's mobile phone business around the world, there is no need to worry about tablet products not being sold in the global market.
In 2021, Huawei's tablets shipped only 9.7 million units, down 32.1% from 14.3 million units in 2020.
In fact, the decline in Huawei's tablet shipments is also reasonable. You know, in 2021, Huawei has been affected by chip shortages, Huawei tablet equipment can not be shipped normally, sales will naturally be affected, and, in the overseas market, Huawei's tablet products can not run Google's GMS services, and Huawei mobile phone business, tablet business in overseas markets is also difficult to circulate.
Therefore, under the influence of a variety of unfavorable factors, it is difficult for Huawei's tablet products to be shipped on a large scale in the global market. Fortunately, Huawei's tablet devices and mobile phone products are relatively welcome in the domestic market, especially after the Hongmeng system is pre-installed to the tablet device, the overall operation has approached Apple's iPad products, and under the blessing of the distributed system, the office efficiency has been significantly improved.
Overall, without the support of the domestic market, Huawei's tablet shipments could fall out of the top five in the world.
Interestingly, in the above list, Lenovo tablet shipments actually rushed into the top three, shipping reached 17.7 million units, occupying 10.5% of the global market share.
Lenovo as the world's largest PC giant, its launch of tablet products audience is naturally very large, the business is covering Europe and the United States and other markets, with the price of the people and excellent after-sales service, Lenovo tablet can rank among the world's top three, it is not surprising.
Write to the end
However, in the global tablet market, Apple's position is still unshakable, with the advantages of self-developed systems and self-developed processors, Apple's iPad series products have strong competitiveness in the industry.
In short, whether it is Lenovo or Xiaomi, it needs to work harder to surpass Apple.