Author: The world of popular cars
Source: Today's headlines understand the car emperor - popular car world
In 2017, Guoji Zhijun Automobile Co., Ltd. was established with a registered capital of 800 million yuan. On the other hand, tens of billions of yuan of capital injection can now reach the threshold of new energy vehicles, and the capital of 800 million yuan is indeed not strong, and can only be regarded as the last stream. However, the "behind" of The National Machinery Zhijun was established by China National Machinery Automobile Co., Ltd., which should be known as a large automobile comprehensive service enterprise under the world's top 500 enterprises - China Machinery Industry Group Co., Ltd.
In addition to Sinomach Automobile, together with Sinomach Capital, Shenzhen Guoji, Xinshengxin, China Electric Institute, China Machinery International, Shanghai Longchuang, Sinomach Automobile Co., Ltd.'s own funds contributed 320 million yuan, with a shareholding ratio of 40%, and the remaining six major shareholders held 3%-17% of the shares. Subsequently, the new energy base of Guojizhijun Automobile was officially started, with a total investment of 8 billion yuan. By August 2019, the first mass-produced SUV, the GX5, was officially rolled off the production line at the Ganzhou Vehicle Intelligent Manufacturing Base in Jiangxi Province. So why do you still say that Guo Ji Zhijun is a dou who can't be helped?
The sales market share of Guoji Zhijun's brands accounts for less than 0.01%
With strong "background" support, not to mention the strength or experience of the other 6, the simple Sinomach Group is a fortune 500 enterprise directly managed by the central government, with rich experience in equipment manufacturing industry, resource base and automobile sales and service channels. It is also the argument that "faster than traditional car companies, more stable than Internet car manufacturers, and more accurate than civil construction vehicles", especially the vehicle intelligent manufacturing base is planned to cover an area of more than 1,300 mu, with a total investment of 8 billion yuan and a design capacity of 300,000 vehicles / year.
Construction began in May 2017, and the first phase of the project was fully completed in August 2018. The first phase of the project invests 2.5 billion yuan, covers an area of more than 760 mu, with a construction area of 118,000 square meters and an annual production capacity of 100,000 vehicles. The factory covers stamping, welding, painting, assembly, battery, lightweight and other workshop processes and basic related supporting facilities. Under such a big battle, although the mass production is a little late, it will not be mass-produced until 2019, but the corresponding sales are not as good as imagined.
Taking the sales volume of the GX5 of The National Jizhijun as an example, the sales volume in August-October 2021 was 35, 60 and 65 vehicles respectively, accounting for less than 0.01% of the models at the corresponding price point, and the proportion of the main SUV models could not be reflected in any value. Although compared with 2020, the sales volume in 2021 has made a breakthrough, but from the performance of the last 10 months, there may be some difficulties in sales to break through 1,000. The support of a 7 state-owned enterprises still has no improvement.
Relying on a strong manufacturing industry, the data was once questioned for fraud
Since the first launch of the mass-produced GX5, Guo jizhijun has been labeled as "fake". Because there is such a paragraph in the description of GX5 by Guoji zhijun: Guojizhijun claims that its models have undergone 6 wheels of prototype production, 60 vehicle tests, a cumulative mileage of more than 1 million kilometers, 77 compulsory inspection announcement tests, and more than 7,000 parts tests. Even when the term "cumulative" is used, it is still questioned because it is unrealistic.
That's because even experiments in which conventional fuel vehicles have accumulated test travels of more than 100,000 kilometers take about 15 hours a day. By analogy, it takes about 3 months to complete, and it also requires professional personnel to test. The 1 million kilometers of Guojizhijun will take at least 30 months, that is, about three and a half years, to complete all the tests. The National Wisdom Jun, which was established in 2017, has already begun testing unless it is not established, and research and development can only be fully realized until around 2015.
The other is the 100,000-hour battery test, which was also exposed as a fraud. Guo ji zhijun once boasted that the battery test reached 100,000 hours. And here only a simple calculation can see how fake the data is, a day is 24 hours, then 100,000 hours of testing takes 4167 days to complete, and this is equivalent to 11.4 years of the amount of guo ji jun completed. According to the calculation of the establishment in 2017, even if there is preparation before entering the new energy vehicle, it is necessary to go back to 2006 and have begun to prepare. So, everything should be down-to-earth.
Although the "roots are red", it still needs down-to-earth development
With many state-owned assets, Guojizhijun Automobile is naturally different from other new energy automobile companies. Whether it is from the capital, equipment, factory construction, production, policies and many other aspects can not be matched by other car companies, after all, the root of the miao red who can understand. However, if there is a problem in the direction of development or the original intention, naturally all the problems will be infinitely magnified, and there are coefficients for survival.
In particular, the investment of 8 billion yuan is only in exchange for the construction of factories and mass production, and the funds in the later stage are guaranteed, and better cars should be manufactured in exchange for the trust of investors. However, at present, the three models under the National Wisdom Jun still do not meet the needs of the market, resulting in sales have not been effective. Although there is strong financial support behind it, the problem of burning money for the new energy automobile industry is still relatively realistic.
In many ways, the advantage occupied by Guo JiZhijun is very obvious. However, from a practical point of view, Guo jizhijun has begun to slowly lag behind other peers, and with the weakening of sales, it is naturally not good for brand effect and market competitiveness, perhaps this is also the same problem that many new energy automobile companies have.
Of course, no matter what, as a participant in domestic new energy vehicles, Guojizhijun hopes to fully understand the needs of the market, so as to raise domestic new energy vehicles to a higher level. I hope that the national jizhijun automobile is getting better and better, and I hope that the domestic new energy vehicles are getting better and better.