Recently, Lei Jun, founder of Xiaomi and chairman and CEO of Xiaomi Group, announced that Xiaomi held the first important meeting in the beginning of the Year of the Tiger - the high-end strategy seminar.
At this meeting, Lei Jun said that xiaomi will win the first place in the domestic high-end mobile phone market share within three years.
Lei Jun pointed out that Xiaomi's high-end road has been 2 years, there are successes, there are setbacks, and now that it has reached a new stage, we will adhere to the "faster, more stable" strategy, from strategic attempts to strategic attacks, from performance leadership to experience priority.
We will firmly focus on mobile phones, comprehensively deepen the core strategy of "mobile phone XAloT", and create a comprehensive and leading intelligent ecosystem.
Lei Jun stressed that the high-end road cannot be achieved overnight, we must firmly adhere to Qingshan not to relax, maintain long-term strategic determination and continuous investment, and resolutely implement the "5-year 100 billion" research and development plan.
Under the strategy of "three years of mobile phone sales world first", Xiaomi should comprehensively benchmark the iPhone. The high-end road will be a comprehensive breakthrough in technology, products, brands, quality and services, relying on the efforts of each team and colleague of Xiaomi.
In addition, Lei Jun also revealed that Xiaomi has made it clear internally: "The high-end road is the only way for Xiaomi to grow, and it is also a life-and-death battle for Xiaomi's development, and we will unswervingly implement the high-end strategy." Lei Jun said that starting from today, Xiaomi Group officially set up a high-end strategy working group, under the traction of the "three-year mobile phone sales world first" strategy, clearly defined the high-end strategic goal:
"The product and experience should be fully benchmarked against the iPhone, and the domestic high-end mobile phone market share should be the first in three years." The high-end road cannot be achieved overnight, we must firmly adhere to Qingshan not to relax, maintain long-term strategic determination and continuous investment, and resolutely implement the '5 years 100 billion' research and development plan. Lei Jun stressed.
It is reported that Xiaomi officially released the first five-year plan two years ago, to invest 50 billion yuan in the next five years, the result of which Xiaomi's research and development investment has exceeded 22 billion yuan in the past two years, and the number of engineers has exceeded 16,000.