With the official announcement of the Redmi K50 e-sports version, it is believed that the next Qualcomm Snapdragon 8 mobile platform model price war will start. The reason is that everyone understands in their hearts that after the official release of the Redmi K40 last year, it caused a sensation on the whole network, and the same grade of models can only cope with price reductions.
Unexpectedly, the Redmi K50 esports version has not yet been officially released, and already brands have started to act. The news shows that the Realme GT 2Pro, the Snapdragon 8 mobile platform model, will have a three-day limited-time offer from February 9 to February 11. Note: The activity object is limited to the 8GB +256GB version, the price reduction is still very large at 500 yuan, and now the price is only 3699 yuan, and you can also enjoy 24 periods of interest-free.
To know that the realme GT 2 Pro only went on sale for a time-limited offer in just one month, although it is only three days, it also reflects a problem from the side, the real sales of this model are not very high. What do the first users who bought this version think? Do you dare to buy the first launch in the future?
In fact, the official is also very helpless, because among the first few snapdragon 8 mobile platform models, the sales of the Realme GT2 Pro are the worst. There is data to check that as of 17:30 on February 9, the sales of the machine on the Jingdong platform were only about 7,000 units, and 7,000 units were sold in a month. Compared with other models, the sales volume of the average monthly sales are more than 20,000 units, and the sales of xiaomi mi 12 and mi 12 pro are higher. Coupled with the new round of Snapdragon 8 mobile platform models is about to blow out, in such a situation do not seize the price reduction to increase sales, and so on what the results of competitors will be, I believe everyone understands.
Therefore, it is not a matter of one sentence to talk about impacting the high-end, it not only involves the problem of product expression, but also involves the problem of brand influence. With realme's current brand influence, it is okay to estimate sales at the middle and low end, but there is still a gap between high-end and other brands, especially offline.