Ferrari sports car Snapdragon plus Qualcomm Technology and Ferrari to carry out strategic cooperation

Zhongguancun Online News: On February 9, Qualcomm announced a strategic partnership with Ferrari to help Ferrari accelerate its digital transformation, and Qualcomm Technologies will also become a senior partner of Ferrari's Formula One team and Ferrari's esports team.

Ferrari will work with Qualcomm Technologies to bring the latest automotive technology to Ferrari sports cars using Snapdragon Digital Chassis. The Snapdragon Digital Chassis consists of a complete set of open and scalable cloud connectivity platforms that power the next generation of vehicles, including in-vehicle connectivity and connectivity technologies, digital cockpits, and advanced driver assistance system capabilities, leveraging a unified architecture for greater safety and immersive digital experiences, and enabling the car's feature upgrades throughout its lifecycle. Based on this collaboration, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate Ferrari's digital cockpit.

Qualcomm Technologies will become a senior partner for Ferrari Formula One team at the start of the 2022 FIA Formula One Championship season, and the Snapdragon logo will appear on the all-new Ferrari F1-75 car. In addition, the partnership will cover Ferrari's branded esports events in Maranello.

Benedetto Vigna, CEO of Ferrari, said: "We strongly believe that innovation requires collaboration between industry leaders. Based on our partnership with Qualcomm Technologies, we have expanded our knowledge in the areas of digital technologies and web 3.0, which have great potential to advance automotive and motorsport. We believe that valuable partnerships, and Ferrari's unique interpretation, will ultimately create even greater products. ”

Ammon, President and CEO of Qualcomm, said: "We are delighted to see our leading automotive technology an integral part of our new strategic partnership with Ferrari. We look forward to working together to bring a world-class driving experience to Ferrari's customers through the Snapdragon Digital Chassis, helping to shape the future." ”

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