New Year's painting light show, national wind slow live broadcast, catching up with the big set on the clouds, Chinese New Year's Eve meal competition... Since January 19, the Agricultural and Rural Program Center of the Central Radio and Television Corporation has coordinated CCTV-17 Agricultural and Rural Channel, the Voice of China Countryside, and the Central Video Pastoral Channel, Yunting Pastoral Channel, and the "CCTV Sannong" Media Matrix, and for the first time launched the Three Rural Theme New Spring Fusion Media Brand Action "Township Gathering Chinese Year", adding the flavor of the New Year with a strong "township" flavor and welcoming the New Year with a traditional cultural feast. The "Year of China Gathering in The Countryside" action has aroused widespread concern online and offline, especially the presentation of traditional culture such as New Year customs, highlighting the taste of China, soothing the sons and daughters of China, nourishing the Chinese nation, and making Chinese culture bloom out of the glory of the new era.
The New Year painting guards the millennium civilization
"There is an ancient legend in the Classic of Mountains and Seas that tells the story of two gods who watched over the monsters, Shendi and Yulei. These two immortals lived on Mount Dushuo... Therefore, Shendi and Yulei became the earliest door gods. At the beginning of the seven-episode documentary series "Nianhua Painting Year", Ren Helin, a scholar of New Year painting research and the inheritor of intangible cultural heritage (woodblock New Year painting), told the history of Chinese New Year painting. He introduced the original varieties of door gods such as Shendi, Yulei, rooster, peach wood, tiger, etc., and told the history of Qin Qiong, Jingde, Guan Yu, Zhang Fei and other heroes of various dynasties, such as Haojie, characters in mythological stories, and heroes of the War of Resistance, etc. gradually entered the ranks of door gods with the evolution of history. At the same time as he narrated, the dancers made the door god "live" through performance, the rhythm was relaxed and lively, the content was vivid and interesting, coupled with the whole process of "hooking, engraving, printing and painting" of the non-hereditary heirs in the New Year painting workshop, bringing a vivid lesson to the audience and showing the timeless charm of ancient art.
As a carrier of folk culture that the people like to hear, The New Year painting is one of the most important elements of the Chinese New Year. As a kind of folk craft of the Chinese nation to pray for blessings and welcome the new year, the New Year painting carries the good wishes of the people for the New Year, inherits the spiritual world of the Chinese nation for thousands of years, expresses the people's pursuit and yearning for ideals, wisdom and noble morality, and makes the Chinese culture burst out of a strong cohesion and appeal, and has an important position in the hearts of every Chinese son and daughter. Before and after the Spring Festival, select the theme of the New Year painting, through extensive research, visit non-hereditary inheritors, experts and scholars and cultural and creative designers, present the story behind the New Year painting and the connotation of the guardian culture in the form of a documentary, tell how modern people study and inherit the New Year painting, how to enrich the epochal expression and artistic presentation of excellent traditional culture, how to promote the application of New Year painting in various types of tide cards, how to promote the creative transformation and innovative development of China's excellent traditional culture, and continue the Chinese cultural context in innovative utilization, which is undoubtedly a matter of great significance. The presentation of different perspectives in the documentary not only provides rich materials for young people in the new era to understand the New Year paintings and expand their horizons, but also guides the whole society to move upwards towards goodness and beauty, and enhances people's sense of identity and national pride in Chinese culture.
The inheritance of New Year paintings essentially reflects the protection of a thousand-year civilization. The "New Year Paintings • National Style Night" of "Hometown Gathering Chinese New Year" was slowly broadcast live, and through the collision of traditional New Year paintings and modern light shows, a visual feast of the National Tide was staged. From Chinese New Year's Eve Night to the seventh day of the Chinese New Year, the landmark buildings of Shanghai, Guangzhou, Chengdu, Nanjing, Xi'an, Chongqing, Hangzhou and Hengyang jointly lit up China in the lights with New Year paintings, and let hundreds of millions of viewers enjoy the visual feast of New Year paintings through live broadcasting, which won wide acclaim from young people.
Gastronomy activates taste memory
Sugar paintings, flower buns, rice cakes, donkey rolls, dumplings, green dough, fried buns, Buddha jumping off the wall... Every New Year, people everywhere will naturally think of those food memories related to the taste of the New Year, see the food New Year goods, and the childhood pictures about the New Year will also come to mind. Programs such as "Hometown Gathering in China Year" such as "New Year Catching Up" and "Food Welcoming the New Year" can be described as the Chinese Year on the tip of the tongue, activating the audience's taste memory by excavating the deep genes of the traditional food culture of the Spring Festival, so that the audience can intuitively feel the taste of the New Year.
On the occasion of the Spring Festival, "China Sannong Report" will focus on the special collection of Tiannanhaibei, leading the audience to "catch up with the big set in the New Year", experience the fireworks in the world at close range, and feel the festive atmosphere of the New Year. In addition to the lively scenes such as opera performances and writing Spring Festivals, the most attractive thing is the fragrant special food. The rice dumplings in Nanchang, Jiangxi, the flower buns in Qingdao, Shandong, the bean buns in Shenyang, Liaoning, and the vermicelli in Tongwei, Gansu, let people smell the taste of the New Year in their memories across the screen. Columns such as "Food Welcomes the New Year", "Who Knows The Plate of Chinese Food", and "A Piece of Cake" focus on a certain traditional cuisine at a larger time, or trace the source, or analyze, or excavate its cultural connotation in comparison.
Chinese food culture is broad and profound, with a long history. After thousands of years of precipitation, through the immersion of China's excellent traditional culture, food culture has surpassed the cuisine itself, making it more cultural. It not only reflects people's excellence in the inherent quality of food, but also shows people's pursuit of beauty; it not only acts as a medium for emotional exchange between people, but also carries the thousand-year-old civilization of China's etiquette country everywhere, presenting not only a feast of taste, but also a spiritual enjoyment. Since the beginning of the child, the series of programs of "Hometown Gathering in China" has become more and more exciting, and the cuisines from all over the world are at a glance, and the traditional cuisine presented in the program activates not only people's taste memories, but also a faint nostalgia.
Folklore ignites festive enthusiasm
"How powerful can the lion dance be", "How tacit can the cooperation of the lion dance be", "This is really ten years of work under the stage"... On the occasion of the Arrival of the New Year of the Tiger, the topic of lion dance is frequently on the hot search. In the process of paying attention to traditional folklore, the majority of netizens are no longer limited to the superficial hilarity, but through short videos and other exploration styles to watch the training process of lion dance teenagers, directly calling "is this light work" and "Chinese traditional culture YYDS". At the same time, tiger dance performances organized by various places to welcome the New Year have also received more attention. Nowadays, with the wide application of information means such as short videos, everyone's attention to traditional culture has increased significantly.
Get close to folklore and folk skills, understand the training story and cultural connotation behind it, and you will naturally be moved and moved by it. As early as the Spring Festival of 2020, the documentary "Year of Social Fire in China" launched by CCTV has focused on Shaanxi Mizhi, Liaoning Haicheng, Zhejiang Anji, Guangdong Shawan, Shanxi Changzhi, Heilongjiang Duerbert, Zhejiang Jinyun and other places, showing folk cultural activities such as yangge, dragon dance, stilts, back sticks, flower lanterns, Wu opera, etc., digging deep into the cultural connotation behind traditional festivals, focusing on showing the new face of the new countryside in the new era, quickly igniting the people's enthusiasm for festivals, and also allowing people to have a further understanding of folk culture in the liveliness.
Documentaries related to the "Year of Social Fire in China" are interspersed and broadcast in the "Year of China in the Countryside" series, and they are still lively, moving, and undiminished. On January 24, the Spring Festival Fire Carnival in Changzhi Revitalization Village, Shanxi Province, was broadcast, focusing on the folk skill of carrying sticks. Revitalization Village organizes young people to learn from old artists, who go from props to costumes, from upper-end tie-up to lower-cut (socks) connection, from historical stories to artistic characteristics, explain in detail, spare no effort to cultivate new people, and leave valuable historical materials for the authentic inheritance of skills.
Traditional folk culture is the source of the spiritual development of the mainland nation and an important part of the mainland's traditional culture. In the lively Chinese New Year, folk customs and folk skills are indispensable. The continuous inheritance of folk skills has provided an important guarantee for the development and prosperity of folk culture, greatly enhanced national identity, strengthened national spirit, and shaped national character. They carry the Chinese civilization, but also record the memory of the times, through the "hometown gathering In China Year" to continuously give The Chinese excellent traditional culture a new era connotation and modern expression, for the people of the whole country to serve the traditional culture feast, add the flavor of the New Year, leave the Taste of the New Year, which is the common good wish of every Chinese son and daughter.
Text/Li Shulin (The author is an associate researcher at the Research Center for the Theoretical System of Socialism with Chinese Characteristics, Liaoning University)
Source/Guangming Daily