Perhaps many people have been like TV Jun, thinking that the full name of Mercedes-Benz Group is Mercedes-Benz, but in fact, It is not, Mercedes-Benz is only a branch of the Daimler Group. Only recently, the official name of Daimler Group was changed to Mercedes-Benz Group.
According to the latest announcement, Daimler AG officially changed its name to Mercedes-Benz Group AG. At present, the company's website has taken the lead in launching the company's new name, while its travel company and Chinese subsidiary will achieve simultaneous name changes in the near future, and the name change process is expected to be officially completed in the second half of 2022.
It is understood that the group was founded in 1890, until 1926 to form Daimler-Benz, and the new car was named Mercedes-Benz (Mercedes-Benz), the source of the "Daimler" trademark belongs to Ford Motor, until 2007 to acquire the "Daimler" trademark, but still can not be named after it.
The name change is also the third time for the group, the first name change was from 1998 to 2007 to form DaimlerChrysler, when the tail label of Beijing Benz was still "Beijing Benz-Dyke"; and the second time was in 2007, the group sold Chrysler to Cerberus Capital Management and changed its name to Daimler AG.
According to the official introduction, the group's name change is more to focus on the automotive business to cope with the electrification transformation of the automotive industry, including passenger car brands such as Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ, as well as the light commercial vehicle business.
According to the data, daimler group is now the world's largest commercial vehicle manufacturer, the world's largest luxury car manufacturer and the second largest truck manufacturer, the group has a total of four major businesses, including Mercedes-Benz cars, Mercedes-Benz light commercial vehicles, Daimler trucks and Daimler financial services.
However, as early as last December, Daimler Card Bus Company had been spun off from Daimler and listed independently, which meant that the remaining focus of the Daimler Group was only on the passenger car sector, and with the change of the group's name, it was also to achieve better development of the passenger car business.
In fact, it can be seen from the daimler Group's announcement last year that it will split the passenger and commercial sectors, and the purpose of splitting the truck business is to allow the two companies to achieve better development in their respective fields, and at the same time to more calmly cope with the transformation challenges of the global automotive industry.
After all, the business model, customer base and development direction of the commercial vehicle business and the passenger car business are quite different, for example, mercedes-Benz passenger car will bet on pure electric technology, while commercial vehicles will focus on hydrogen fuel cells.
Therefore, the name change also symbolizes that Mercedes-Benz will re-set sail in the field of electrification, after all, after a hundred years of mechanical industry era, Mercedes-Benz will face more competitors, compared to the commercial models that have been in the leading position in the global market, the passenger car field is obviously slightly inferior.
It is worth mentioning that BAIC Group has increased its original 5% stake in Daimler to 9.98% last year, which will allow the company's shares to surpass the 9.69% shares held by Geely Group and become Daimler's largest shareholder.
Netizen 1: Daimler is Mercedes's grandfather, Daimler originally specialized in commercial vehicles, Mercedes is a passenger car.
Netizen 1: Why didn't you add BAIC and Geely to it? I thought it was renamed BAIC-Geely-Daimler!
Netizen 3: Daimler, Mercedes-Benz, the two founders do not use, but use a customer Mercedes name?
Netizen 4: Answer upstairs: Explain that the customer is God!
Netizen 5: One split into two, and then completely independent operation and listing, perfect harvest!