On February 3 this year, Tesla launched the largest recall in the United States, and 817,100 Tesla vehicles were recalled because the buzzer could not start when the driver started the vehicle and did not wear a seat belt.
The recall is carried out using the OTA upgrade method, and the owner does not need to go to Tesla after-sales. The recall will not be involved in the China region for the time being.
It is worth mentioning that after the recall information was published on the website of the National Highway Traffic Safety Administration (NHTSA), some Tesla did not recognize the "recall". They argue that this is just an OTA upgrade and should not be called a "recall."
So angry Tesla fans bought ads in Times Square at their own expense, writing about An over the air update isn't a recall .)
It is reported that New York Times Square is a bustling neighborhood in Manhattan, New York City, united States, known as the "crossroads of the world". In this square, there are more than 230 advertising screens. According to the offer, the cost of running a single-screen advertisement for 2 weeks is about 1.2 million yuan.
In this regard, some netizens joked that Tesla, which has always been unwilling to spend marketing costs and advertising costs, let fans advertise this time, "This money Musk is reluctant to do", "The money for this piece of advertising may be worth Tesla's public relations expenses for several years."
In fact, this is not the first time that fans have advertised Tesla in Times Square.
Not long ago, Tesla fans used the advertisement to publish a word puzzle that Musk gave to Biden, which read "Beginning with T, ending with A, ESL in the middle", and also marked the first, electric vehicle, and gold medal logo on the other side of the screen to protest the latter's neglect of Tesla in the electric vehicle industry.
In 2019, the most expensive outdoor electronic screen in New York's Times Square also had negative content about Tesla. Shenma Chauffeur, a domestic ride-hailing company, defended its rights to Tesla through the big screen in New York's Times Square, and the screen played "Tesla you can't fix it!" Pay no! Admit it or not! ", but soon after the content was taken offline.