On 6 February 2022, Rolls-Royce redesigned its iconic "Goddess of Celebration" for the coming era of electrification, making it more aerodynamic and reducing wind resistance. The "Goddess of Celebration" currently in use was born on 6 February 1911, and since then it has arguably the most iconic hood trim in the history of the car, embodying the avant-garde and elegance of this legendary British brand.
But don't worry, Rolls-Royce is a purist. The redesigned goddess of celebration is still the little statuette we've been familiar with for more than a century. The wings (actually the robe of the statue of the goddess) still poured out with the wind, still firm in posture, facing forward, glittering. But if you look closely, you'll see that this celebratory goddess doesn't stand up straight as before. Instead, the goddess of celebration appears to be crouched, with her legs bent and slightly forward. The body is now actively leaning forward, creating what Rolls-Royce calls the "true goddess of speed."
The reality of these changes is to create better aerodynamics in the future. The new statue is slightly shorter than before, and the wind resistance is smaller. This is important for electric vehicles, and the new electrified Rolls-Royce will be the first to use this new goddess of celebration. Rolls-Royce's upcoming Spectre EV has a drag coefficient of 0.26.
Rolls-Royce CEO Torsten Müller-Otterworth said: "The Goddess of Celebration" is the most famous and popular car mascot in the world. "She is not just a symbol, but a reflection of our brand and a source of inspiration and pride for our brand and its customers." Just like our brand, she is always up to date with the times while staying true to her own nature and character. In her new form, she is more streamlined and elegant than ever – the perfect symbol of the most aerodynamic Rolls-Royce ever, and the leading sign of our bold electric future. ”
While the new logo has now debuted, it will be quite some time before we see it on live cars. The current "goddess of celebration" will still be the image of a Rolls-Royce model that uses internal combustion power. The new version will appear in future electric vehicles, starting with spectre, which debuted in 2023.