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Domestic BMW X5 internal pricing leak, if it really sells 558,000, what will happen to the luxury SUV market

At the beginning of the new year, the car market will return to the lively state of new cars. However, for the medium and large luxury SUV market, there is a "familiar and unfamiliar" new car that seems to be the focus of this year. Maybe speaking of which, many friends have already guessed who it is, yes, it is bmw X5. The reason why it is said to be "familiar and unfamiliar" is precisely because in April this year, BMW X5 is about to usher in its own domestic version of the model, which is also the first model in the BBA to be launched in a large luxury SUV, plus the BMW X5 itself as the basis of popular models, "domestic X5" has become a hot word in the luxury market this year.

It is also based on the high market heat of the domestic X5, making the news about it overwhelming, from the establishment of the project to the road test spy photos and high-definition real pictures, the domestic X5 is getting closer and closer to us in high exposure. Recently, some netizens exposed a set of internal pricing charts of domestic X5, it is said that the accuracy rate is as high as 99%, we will first analyze the possibility of this chart.

Domestic BMW X5 internal pricing leak, if it really sells 558,000, what will happen to the luxury SUV market

According to the picture, we can see that the configuration name of the domestic X5 after the extension will change from the previous "30i" to "30Li", while "30Li" represents the 2.0T version, and the "40Li" represents the 3.0T version, which is consistent with the imported version. However, according to the number of models, the domestic X5 will provide four configurations in the future, which is one more 2.0T configuration than the current imported version.

Domestic BMW X5 internal pricing leak, if it really sells 558,000, what will happen to the luxury SUV market

But that's not the point, the focus is on the price! According to this "internal news", the price of the domestic X5 will be as low as 600,000 or less, the 2.0T low-end leading type is priced at 558,000, the 2.0T sub-low-allocation is priced at 618,000, while the 3.0T entry-level version is priced at 668,000, and the top premium version is priced at 758,000.

Domestic BMW X5 internal pricing leak, if it really sells 558,000, what will happen to the luxury SUV market

Whether this price is cheap enough or not, we can know by comparing imported models. At present, there are three configurations of imported X5, and the lowest version of the whole series is 2.0T, which is priced at 699,900, while the two 3.0T versions are 75.49 and 839,900. Take the 2.0T version, if you follow the pricing in the figure, the X5 of the domestic post-2.0T is more than 140,000 cheaper than the imported version. Looking at 3.0T, it is also cheaper by nearly 90,000 yuan. This price can be said to be very conscientious. But objective analysis, this price is reliable, the author believes that the possibility is not large, according to the previous 5 series, X3 domestic price comparison, a one-off price reduction of 140,000 precedent has never been, to the domestic X5, the author believes that the possibility is still not large.

Conclusion: So if the domestic X5 really sets the price in the range of 558,000-758,000, what kind of impact will it have on this market segment? It must be said with certainty that it must be a fatal blow. According to the overall trend in 2021, the imported version of X5 still contributes to a fairly high sales volume even in the case of a shortage of vehicles. If the price of more than 500,000 yuan is sold on the basis of the lengthening after domestic production, then the Lincoln Aviator, Volvo XC90, Volkswagen Touareg, Audi Q7 and other models may have to announce price cuts overnight.

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