During the New Year, an internal letter from Li Jie, president of OnePlus China, was exposed, in which Li Jie said: "After more than ten years of popularization of smart phones, users' sensitivity to product requirements and experience details is getting higher and higher, but now there is no flagship mobile phone on the market that achieves the ultimate in high-frequency use scenarios, such as game experience and smooth performance." The unsatisfactory places in these industries are where the opportunities of OnePlus lie. ”
OnePlus has established its own community from the beginning of its establishment, attracting a large number of geek users to co-create in the community. The OnePlus community currently has more than 10 million community users from around the world. Co-creating with users and improving products through user feedback has always been a unique "refueling culture" of OnePlus. In the letter, Li Jie mentioned the story of optimizing the experience of onePlus 9R products with users, emphasizing that he and all employees should do a good job of "connectors" between OnePlus and users, truly think for users, solve problems for users, and reshape the user operation system.
Li Jie mentioned in the internal letter that most of The nearly 700 million mobile game users in China will not buy game phones separately in order to play games, and users need a flagship product with good game performance experience and daily full-scene needs. However, there is no flagship mobile phone on the market to achieve the ultimate experience in the game scene, which will be a plus opportunity point. In the new Hyperboost game full-link frame stabilization technology equipped with oneplus 10 Pro, it shows the breakthrough of oneplus in the game experience in terms of smooth game, stable frame persistence, control and hand. He also said that in the future, OnePlus will bring more black technology and continue to use hardcore technology to refresh users' cognition of game experience and performance.
"I believe that as long as we adhere to the refueling culture, adhere to the product details and experience, and create a performance flagship product with the first game experience, OnePlus will definitely get more user recognition." Li Jie said.
The following is the full text of Li Jie's internal letter:
Li Jie summarized the achievements of OnePlus in the past 2021 and believes that the Chinese mobile phone market in 2022 is still not optimistic, but there are still huge opportunities. In the future, OnePlus will adhere to the refueling culture, take the user as the center, make products that truly meet the needs of users, and create a performance flagship with the first game experience.