CCTV news: The New Year of the Tiger takes into account the "local New Year and hometown reunion", and various forms of consumption promotion activities during the festival are upgraded. The New Year is no longer limited to traditional dining and entertainment, but extends to a higher level of spiritual needs.
Jiang Shulin, CCTV reporter: I am now in a café in the North Fifth Ring Road, and out of this café, next to the ongoing Forbidden City Palace Light Exhibition, which is a cultural feast specially held for the Spring Festival. I didn't go home during the Spring Festival this year, can I find a little Taste of the New Year from this exhibition, and the exploration begins with the movement of my hand.
Historically, palace lanterns convey the joy and joy of festivals, and the beautiful wishes of national fortune and auspicious blessings. After the baptism of time, the palace lamp has long been transformed into a symbol of traditional culture. During the Spring Festival, the nine palace lamps of the Palace Museum were carefully restored and unveiled to the public in the form of multimedia art performances.
Zhang Yukun, planner of the Palace Museum's Palace Lighting Exhibition: The New Year is not only to satisfy our taste buds, but also to display the culture of the Chinese nation to the people through multimedia means and through diversified means, which is the taste of the Chinese nation.
In this eras of the Forbidden City, the Forbidden City lamp keepers, palace lamp restorers and many other ancients carry the light and shadow time and space machine through the present, in their wonderful interpretation, recreate the historical story behind the former palace lamp, the audience in the scene to relive the Spring Festival cultural memory carried by the palace lamp.
During the Spring Festival holiday, in beijing's Yuanmingyuan Heritage Park, the "Shiguang Trading Street" of the old Beijing Well Culture restored more than 300 years ago opened in a lively manner. Tourists change their costumes, taste Beijing snacks, read cross-talk reviews, these young tourists simply sit down to open an archaeological blind box, live an addiction to archaeological excavation.
According to the survey on cultural consumption in the first quarter of 2022 and the Spring Festival released by the China Tourism Research Institute, cultural experience has become the main content of leisure and consumption during the Spring Festival holiday. From the perspective of consumption mode, online and offline cultural consumption scenarios have achieved deep integration; From the perspective of consumer expenditure, cultural experience has effectively driven consumption, and intangible cultural heritage, humanistic customs, and city fireworks have become important options for leisure consumption.