Since last year, Huawei's car manufacturing has been a hot topic in the car circle.
As a science and technology enterprise, thanks to many scientific and technological achievements, it may be natural and natural to build a car.
After all, Baidu, Apple and Xiaomi have also announced car buildings. In contrast, Huawei's car manufacturing is actually somewhat different, in the eyes of the editor, Huawei makes cars, in fact, it is not a car, more of a concept. Why?
First of all, Huawei has no factory, does not build complete vehicles, and only provides intelligent solutions and some sales channels.
Secondly, as far as the car brands and models cooperated by Huawei are concerned, unlike the new car-making forces, they are hanging their own brands, but the brands of partners.
That is to say, Huawei does not have an independent car brand. Looking at the new cars that have been released, whether it is the Huawei HI version of BAIC Jihu or the AITO of Xilis, the combination of the two is more like an exchange of interests, car companies provide products, Huawei provides influence, and then divides the money together. In this regard, Huawei's statement is cooperative innovation, and the company will never admit its own OEM production, so it seems that instead of Huawei building cars, it is better to say that Huawei really completes a technical and channel cooperation with car companies, each taking what it needs and making its own profits.
Recently, Su Zhen, the former president of Huawei's intelligent driving, was rumored to be leaving, plus She Xiaoli, the chief functional security expert who left in the past year, Peng Xueming, the head of fusion sensing, and many other executives. Xiaobian will inevitably think about a question, is Huawei serious about building cars, or is it taking advantage of the opportunity to play tickets to earn a wave of new energy vehicle dividends?
But there is a problem that cannot be ignored after all, the production of cars is only a link, and selling is king. Therefore, in the sales link, if Huawei and car companies cannot form a consensus on marketing and promotion, I am afraid that it will eventually be one plus one less than two.