The 34th Chinese Film Golden Rooster Awards Best Opera Film Award "Nanyue Palace Words", which has not yet been released, integrates the elements of Hong Fist into the game, and the latest version of "Douluo Continent: Soul Master Showdown" has not yet been officially released by 37 Interactive Entertainment... Activate tradition, intangible cultural heritage rebirth. During the Spring Festival, climbing the Canton Tower to enjoy the scenery has become the first choice for many citizens and tourists. This Spring Festival, more than 100 works of intangible cultural heritage revitalization works were concentrated on the Canton Tower, allowing the majority of tourists to visit the Canton Tower.
On February 5, the reporter went to the circular exhibition gallery on the first floor of the Canton Tower to punch in the "Activation Of Tradition - Guangzhou Intangible Cultural Heritage Revitalization Achievements Exhibition", which is divided into four major sections of "Science and Technology, New Technology, New Application", "Activation, More Traditional, More Fashionable", "National Tide, Tide Life, Creativity", "Childlike Fun, Little Child's Heart, Great Wisdom", bringing together more than 20 participants to jointly present cross-border and display the four major paths of Guangzhou's intangible cultural heritage revitalization.
Science and technology empowerment, see guangcai "long" out
Technology brings more dynamic presentation to intangible cultural heritage, and intangible cultural heritage brings more cultural and high-quality content to technology. The "Guangcai Nasumi" AR postcard of the Guangzhou Academy of Fine Arts uses three common instrument types of Guangcai, such as dishes and bottles, and selects representative patterns to display the three-dimensional visual effect of Guangcai patterns. The audience took out their mobile phones to scan the two-dimensional code on the postcard, only to see a three-dimensional digital wide color appear on the screen, and they could also see the dynamic process of pattern growth and molding.
The on-site reporter also saw the first 5G live broadcast of the intangible cultural heritage creation process in Guangzhou, "5G, directly to the intangible cultural heritage micro-site". Through 4K high-definition cameras and 5G speed network, Guangzhou Unicom can let the audience enjoy the creation process of new works of intangible cultural heritage "zero distance and zero delay", attracting 1 million people to watch. The project also won the 2021 National "Bloom Cup" Excellence Award. In the live broadcast, the creative process of "Nailed Gold Embroidered Skirt Gown and Colorful Diamond Bottom Gown Emperor" was restored, and with the help of 5G live broadcast, the "Journey of Life" of the new intangible cultural heritage work was completely outlined from pre-creation conception, ingenuity in creation to perfection after creation.
In Guangzhou, museums, universities, research institutes cooperate with non-genetic inheritance units to explore, refine and transform the traditional elements of intangible cultural heritage on the basis of in-depth research, so that the beauty of tradition can be reproduced in fashion.
A group of Cantonese furniture 3D printing models on the spot attracted many tourists to stop, which is the result of the basic paradigm research project from the Cantonese furniture resource library. In 2021, the Guangzhou Intangible Cultural Heritage Protection Center and the Cultural and Social Innovation Teaching and Research Center of the Guangzhou Academy of Fine Arts cooperated to unite 6 Guangzuo furniture inheritance units to select the first batch of 16 representative works of traditional Guangzuo furniture for 3D scanning and digital conversion and analysis and research through preliminary data combing, and at the same time interpret their artistic value and cultural connotation, forming the basic paradigm of guangzuo furniture digital resource library, providing scientific and powerful theoretical support for the protection and development of guangzuo traditional crafts.
At the interactive punch point of "Cantonese Opera", the exhibition space is designed to use "Cantonese Opera" to split words, construct the combination of text and space, and innovatively express the "activation" of Cantonese Opera. Many walked to the humanoid standing sign interactive area to experience Cantonese opera character playing, taking photos and sharing.
Integrate culture into life and let the intangible cultural heritage tide rise
Under the cross-border cooperation of design, animation, film and other industries, Guangzhou Intangible Cultural Heritage incarnates as a cultural creation that can be obtained by everyone, and converges into a national trend that leads fashion.
Developed by the First Fortune brand in cooperation with Guangcai inheritor Zhou Chengjie, the "Fulai Yuncai, Regenerate Different Colors" series of Guangcai Cultural Creation. Inspired by the Guangcai Blue Peony Basin, the work uses the Guangcai Doufang elements and different Jindi patterns, and through the scattering and reorganization of the Guangcai elements, creates an artistic effect that meets the aesthetics of contemporary people, and helps the brilliant skills of the past to be rejuvenated. Cantonese culture pays attention to the meaning, "good color" has the meaning of Lucky, while "shengcai" Cantonese harmonic sound to make money, hoping to integrate culture into life, so that it becomes the life embellishment of more people.
Intangible cultural heritage into the campus, parent-child intangible cultural heritage experience class, in the small child's heart to plant the seeds of intangible cultural heritage, can enhance aesthetic literacy, cultivate sentiment, warm the soul, stimulate innovation and creativity vitality. In the theme of childlike fun · In the fourth exhibition area of the great wisdom of the child's heart, the reporter saw works such as enamel pendants, jade carvings, and Guangcai plates, which are the results of the "Intangible Cultural Heritage Class" series of parent-child classes and study tours.
Since 2010, guangzhou Intangible Cultural Heritage Conservation Center has begun to hold intangible cultural heritage experience courses, inviting inheritors to give lectures in person, taking students to understand and learn about intangible cultural heritage, and feel the beauty of intangible cultural heritage in the experience. Over the past ten years, the series of courses of "Intangible Cultural Heritage Lessons Are Coming" have been continuously improved, and there have been 8 types of courses such as series of training courses, single experience classes, experience tours, study camps, live classes, open classes, micro-courses, and MOOCs; the courses opened involve more than 90 intangible cultural heritage projects, covering 80% of the municipal directory projects; more than 1,000 offline students and more than 3 million online students can be trained every year.
"These are the latest and most representative cases in recent years, and many of them have made their public debuts in this exhibition." Mou Liaochuan, director of the Guangzhou Municipal Cultural Center, told reporters that the large number of exhibitors is a highlight of this exhibition. Among the more than 20 exhibitors, including cultural and cultural institutions, universities, art academies, science and technology enterprises, game companies, cultural and creative units and other fields, many of them are representative "big coffee" in the industry, which has become the best illustration of Guangzhou's cross-border integration of intangible cultural heritage and the strength of resource integration.
Hosted by the Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism, organized by the Guangzhou Intangible Cultural Heritage Protection Center and the Canton Tower Tourism Culture Development Co., Ltd., the exhibition began on January 23 in the circular exhibition gallery on the first floor of the Canton Tower and continued to be exhibited until March 31.
[Southern Daily, Southern + Reporter] Liu Shiqiang
【Author】 Liu Shiqiang
【Source】 Southern Press Media Group South + client