When the festival came, all kinds of colorful lanterns were hung on the branches, and the trees on both sides of Fangongting Road in Qingzhou City also lit up. When the lanterns first came on, the traffic was endless, and people enjoyed the glittering light show on the way home and felt the strong taste of the New Year.
The four seasons go on and on, one year after another, the end of the previous cycle and the beginning of a new cycle. Standing on the new node, people are full of hopes, dreams and expectations, and have produced a special heart - the psychology of the year, how to express it? With culture, this culture is the folk customs of the New Year.
The new spring is coming, and the flowers are beautiful. On January 25th, Fan Gongting Park has been arranged with various colored lights, decorating the entire park with colorful dreams and creating a happy and peaceful New Year atmosphere.
"The world is worried and worried, and the world is happy and happy." "The meaning of the drunkard is not in the wine, but also in the mountains and rivers." "Know it or not, know it or not, it should be green fat red thin." At 8 p.m., on the boulevard by Yangxi Lake in Fangongting Park, a group of spotlights integrated Meilan bamboo chrysanthemums, Qinqi calligraphy and painting, pen and ink paper and poems with the poems of Historical Celebrities in Qingzhou, which was very pleasing to the eye, and many citizens who walked or stopped to appreciate or taste classics, walking through it as if through the millennium and talking with the ancients.
Crossing the Yongji Bridge, 12 zodiac patterns of paper-cut art images come into view, and rats, cows, tigers and rabbits are exquisite, and the rich cultural atmosphere comes to the face.
"Well done, it is easy for everyone to remember, not only full of new year's flavor, but also a good display of Qingzhou's culture, with children out to go around, feel the atmosphere is quite lively, the feeling of new year's taste is getting stronger and stronger." Ms. Wang, a citizen of Qingzhou, said.
Walk out of the park, go straight along Fan Gongting West Road, and come to the ancient city of Qingzhou, only to see tourists coming and going, a variety of goods, coupled with the sound of trading in the south and the north, so that the entire ancient city is full of vitality.
In the slow Qingzhou city gift shop, a group of tourists are selecting their favorite cultural and creative products, different from previous years, this year, on the basis of traditional forms such as the New Year calendar, cloth bags, ornaments, etc., the design of the "Yue" image has been added, and the "峱" on these literary creations has a tail, wings like a phoenix, and the body is like a dragon. Some are imposing, some are cute, full of cuteness, relaxed and cute style integration, so that the traditional "Yue" culture exudes new vitality.
The character 峱 first appeared in the Book of Poetry: "The son is still xi, but I am hushed." "The story of the Qi people hunting and encountering in the Mountains reflects the spirit of courtesy, kindness, tenacity, bravery and mutual cooperation of the people of the ancient Qingzhou area." Legend has it that "峱" is the head of the Rui Beast, with superpowers, gathering thousands of auspicious rays, and can bring good luck to The Fortune and Happiness.
On the eve of the Spring Festival, Qingzhou "Yue" element series of cultural and creative products have been listed, including aluminum, fabric, ceramics, etc., as soon as they were listed, they were loved by everyone. "I see that these ornaments are particularly characteristic of our Qingzhou, and the carvings are very meticulous and lifelike. My favorite is this one, it is particularly white, it is also very beautiful at home, and it also symbolizes the auspiciousness of the coming year. Li Qi, a tourist from Zibo, said.
It is understood that under the vigorous promotion of the Propaganda Department of the Qingzhou Municipal Party Committee and the Bureau of Culture and Tourism and other departments, after the continuous innovation and research and development of relevant enterprises such as the Qinghai Haidai Cultural Tourism Investment and Development Group, the "Yue" series of cultural and creative products have been displayed and sold in cultural and tourism venues such as qingzhou A-class tourist scenic spot tourist service centers, star-rated hotels, star-rated homestays, as well as cultural and creative shops such as Slow Qingzhou City Gifts and Yang Guang Aluminum Art.
Because people's feelings and expectations for the New Year are too deep, and the expectations for life in the coming year are too sharp, in order to meet the psychology of the Year, the timely New Year goods are also the focus of people's attention. In addition to fun, it is also essential to buy New Year goods and buy New Year gifts.
During the Spring Festival, some non-genetic inheritors in Qingzhou City saw this business opportunity and actively participated in the development of intangible cultural heritage products to make intangible cultural heritage "alive".
Wang Hui, the representative inheritor of the "Wang's Private House Tea Making Technique" project in Qingzhou City, has always wanted to carry forward the Hui tea drinking culture and let more people understand this culture, and this year, she combined tea with another hui special intangible cultural heritage food- "Rice Cake" to develop a new New Year gift and push it to the market.
"I want to combine these two products, called 'Red Fu Cake Photo', take the Hui three-spice tea in the black tea as the base tea, 'cake' refers to our Hui rice cake, want to combine it, highlight our Qingzhou Hui people's way of life, a combination of food culture and tea culture, if you visit relatives and friends with such a gift, not only a delicacy, or a tea drink, but also show a national culture." Wang Hui said.
In recent years, Qingzhou attaches great importance to the inheritance, protection and research of intangible cultural heritage, creating a greater display platform for "intangible cultural heritage", so that "intangible cultural heritage" has been rejuvenated, and more and more "intangible cultural heritage" has stepped out of the "deep boudoir", gone to the market, and integrated into a better life. (Reporting by Shi Rukuan, client reporter of Dazhong Daily, correspondent Zhao Xiaomin)