With the theme of "Together to Spring", the Spring Festival Gala of Beijing Taiwan closely follows the pulse of the times and the positioning of the capital, telling the story of China and Beijing in the new era.
Text | Jiang Lai
On the first day of the Year of the Tiger, the TV screen is still bustling, and the Spring Festival Gala of Beijing Radio and Television Station, as the first brand of the provincial radio and television Spring Festival Gala, once again highlights the strong public appeal and emotional appeal, and the ingenuity and feelings in the content creation of the party have accurately touched the audience, triggering heated discussions and arousing resonance on the first day of the New Year.
According to Kuyun data, as of press time, the national live broadcast attention of the Spring Festival Gala of Beijing Satellite TV ranked first in satellite TELEVISION; ranking first among all star channels. Beijing Television Spring Festival Gala Network TVZONE National Network, 55 City Network Program Broadcast Ranked First in Provincial Satellite TV Ratings, the Highest Peak Online Rate of 1.0118% nationwide Live Broadcasting, and the Highest Peak Online Rate of 56 City Network Live Broadcasting 1.2511%
From the joy and excitement of the winter Olympics theme song and dance, skits, the whole people to welcome the Winter Olympics, to the international vision and pattern of multinational ambassadors gathering, civilization exchanges and mutual learning, from the three generations of literary and art workers on the same stage to interpret the inheritance of the touch, to the "happy twist" meritorious actors gathered to talk about the full feelings of the year, the Beijing Spring Festival Gala closely follows the times and social life, depicts the picture of the times full of true feelings, shows the real and simple life of people living in beijing, and infiltrates the attention and care for each individual in it. It embodies Beijing's unique cultural charm, tolerance and atmosphere.
The characteristics of the times and the texture of reality, social and humanistic care, innovation and sense of science and technology, family fun and youth, ornamentation and aesthetic value, the integration and balance of multiple evening elements of the Beijing Spring Festival Gala have reached the level of maturity.
Fit the pulse of the times, praise spring and the times
Reflect the current affairs and hot spots to paint a new picture of social life
Beijing Spring Festival Gala has always paid attention to the care of the melody and spirit of the times, and in the continuous innovation of tv literary and artistic expressions under the festive tone, it expresses the feelings of home and country and spreads positive energy. This year, the Beijing Taiwan Spring Festival Gala with the theme of "Spring Together" also closely follows the pulse of the times and the positioning of the capital, telling the story of China and Beijing in the new era.
2022 is a crucial year for both China and Beijing to embark on a new journey. The Beijing 2022 Winter Olympic and Paralympic Winter Games will be held, and the 20th National Congress of the Communist Party of China will be held... These events of great milestone significance have been organically integrated into the content creation of the Spring Festival Gala of Beijing Tv, and the song and dance programs, language programs, and special links have formed a strong echo with the background of the times, depicting the magnificent atmosphere of the new era and new journey in a variety of literary and artistic forms that the people like to hear, as well as the unique humanistic style and spiritual strength of Beijing.
In the view of general director Qin Zheng, the Spring Festival Gala is to create a "hymn about spring, about the city", at the beginning of the new year full of spring and the recovery of all things, the evening party should not only show the joy and peace of the land of Shenzhou to bid farewell to the old and welcome the new, but also reflect the responsibility of the capital, sing Beijing's praise for the times, and the theme of "Together to Spring" is also to convey to people the love and hope of starting again with confidence after a long epidemic.
Winter Olympics, epidemic prevention and control, improvement of people's livelihood, urban governance, and expanding opening up, the focus of Beijing's work tasks in 2022 is mostly reflected in the evening program. Many programs based on the propositions of the times have won a lot of color, and have become a bright presence for Beijing TV to reflect the mission of mainstream media.
The Ambassador of the Argentine Republic to China, the Ambassador and His Wife of Mongolia to China, and the Ambassador and Wife of the Islamic Republic of Pakistan to China gathered to talk about a better future, vividly interpreting the concept of a community with a shared future for mankind and showing the responsibility of a great power. At the same time, ambassadors from various countries gathered to look forward to the 2022 Winter Olympics in Beijing, which also expressed the combination of the Olympic spirit and the mission of cooperation and development.
As the most important international comprehensive sports event in 2022, the Winter Olympics have attracted much attention. As the host, Beijing also planned and designed a number of theme programs to pay tribute to the Winter Olympics and show the charm of the "City of The Two Olympics" during the Spring Festival Gala. The song and dance "Together to the Future" and "Salute to the Warriors" are full of movement and sing the enthusiasm of the whole people to participate in the Winter Olympics; the skit "Winter Olympic Family" takes the atmosphere of the whole city welcoming the Winter Olympics as the background, staged a comedy full of humanity and full Beijing flavor, and in the dialogue of the differences between the north and the south represented by Zhang Chenguang, Yang Shulin and Li Xueqin, it reflects the love and strength of the people of the whole country to welcome the grand event and "go to the future together".
In addition, a number of programs take epidemic prevention as the background, take root in the daily life of the people, and paint a warm picture of the new era in which the people actively face their lives and watch over each other under the overall epidemic prevention and control and economic and social development of the capital. Jia Bing, a "small person professional household", tailored for the Spring Festival Gala in Beijing, "Warm Snow", is based on real news events, and fully demonstrates the mutual help, friendship, positive optimism, "isolation and love" of the people in the capital under the normalization of epidemic prevention and control with humor, surrounded by warmth and upward atmosphere, and the song of hope sounds, which has touched the audience who have experienced the epidemic in the past year;
The sketch "Where is the Taste of the New Year" reproduces the people's exploration of the "Taste of the New Year" under the call of the Local New Year, and also reflects the unique "New Year's Taste" of people in different eras under the change of times and lifestyles, evoking the intergenerational memories and collective resonance of the Spring Festival of all generations.
Song and dance programs are beautiful, full of passion, full of the atmosphere of the times, language programs concerned about the hot spots of people's livelihood, grounded, laughter, this year's Beijing Spring Festival Gala creation can be regarded as the aesthetic return of the festival literary and art evening, the spring festival gala heavy feelings and festive atmosphere are reflected in place, for the audience to look back and hope, of which the condensed social value and positive energy for many people moved.
Exhibit Beijing flavor Beijing rhyme, concern for people's livelihood
Grasp the greatest common divisor of emotions to release humanistic feelings
Over the years, the Beijing Spring Festival Gala has long formed a unique brand characteristic, including the unremitting pursuit of great beauty quality and the creative tradition of integrity and innovation, but also the attention and display of the city's cultural charm, and the sincere care for every little person in the city. This makes the Beijing Spring Festival Gala unique, the continuous exploration of the theme of Beijing flavor, the reflection of the fate and emotions of each living individual, and a series of "grounded, steaming, and popular" masterpieces.
There are also many Beijing elements of this year's Beijing Spring Festival Gala, and the party not only focuses on the people who grow and live in the city, responding to their needs for the Spring Festival Gala to provide emotional resonance windows, but also pays attention to the people struggling in Beijing, and expresses people's relationships and emotions with the city from multiple perspectives.
Liang Tian, Yang Lixin, Liu Jinshan and Tu Honggang formed the "Beijing Grandfathers" group to bring a Beijing flavor of "Looking for Happiness", the four of them sing comfortably, the song is full of Qianfan's self-indulgent attitude to life, remember Hou Yaowen, Niu Zhenhua, Xie Yuan, these friends, people are full of emotions.
The sketch "I'm Fine in Beijing" tells the story of a group of young people working hard in Beijing and building hope together, reflecting the positive and upward living conditions of contemporary urban young people in a comedic way, and also reflecting Beijing's achievements and tolerance for the dreams of every ordinary person.
Yang Ying's song and dance program "Making the World More Beautiful" cooperated with Ayunga and Jin Shengquan used float parades to show the world the cultural self-confidence of a big country, showing the internationalization and fashion style of Beijing's commitment to building a world-class new landmark of cultural tourism; "Wishing you prosperity" brought by Li Qin and Xu Weizhou showed the joyful atmosphere of the Beijing Grand Temple Fair to welcome the New Year.
As a national cultural center, Beijing's unique high-quality art education resources and literary and art academy group resources were also displayed one by one in the Beijing Spring Festival Gala. The interactive interview session of the Beijing Spring Festival Gala, which has always been able to produce hot topics for the whole people, invited the Happy Twist team, Tian Hua and the students who are about to graduate, as well as the crew of "The Water Gate Bridge of Changjin Lake" this year.
The cultural business card and label of "Big Drama to See Beijing" are becoming more and more deeply rooted in the hearts of the people, and the "Happy Twist Flower", which has already formed its own unique comedy style and successfully created a cultural hotspot in Beijing, is an important force. Shen Teng, Ma Li, Allen, Chang Yuan, and other main meritorious actors of Happy Twist gathered on the Spring Festival Gala stage for the first time, each expressing their deep cultivation and perseverance in the field of comedy in the past 20 years, while the song and dance "Big Drama to See Beijing" rarely gathered thirteen top art academies in Beijing, comprehensively displaying the achievements of Beijing's cultural construction and showing the exemplary power of Beijing as a cultural center to the whole country.
"Long Live Youth", which caused a lot of shocks on the Internet during the broadcast, launched an intergenerational dialogue between the "Millennium Babies" and the literary and artistic workers of the film performance artist Tian Hua against the background of the 2022 graduation class meeting of the Acting Department of the Central Academy of Drama. Tian Hua, who was 22 years old when filming "White Haired Girl", was the same age as this group of graduates, and now at the age of 93, she relived the memories of the campus with young alumni and recited "Long Live Youth", although they have been separated by several generations, their dialogue through time and space will fully display the inheritance spirit of the film and television industry and the spiritual outlook of all generations of literary and art workers.
The original intention of the predecessors has not changed, and the youth of the younger generations is like a song, which has moved countless audiences and also felt the deep feelings and youthful style of literary and artistic workers.
There was also a moving moment at the party, which was also a typical representative of the Humanistic Care embodied in the program of the Beijing Spring Festival Gala. Telling the stories of small people and reflecting and caring for the joys and sorrows of various groups is a consistent tradition of the Spring Festival Gala in Beijing. In addition to the sketches that express the sincere feelings of the little people, the song and dance "Our Spring" will also bring the disabled groups and ordinary people from all walks of life who need warmth to the screen.
The performers of this program are quite special, 16 young dancers of the China Disabled Arts Troupe, two visually impaired children, presented a special spring for the audience, the video screen on the big screen is a strange "spring impression" from the minds of blind children, colorful and warm to the extreme, beijing Spring Festival Gala through this performance conveys the value proposition that every dream is worthy of protection, every life is worth respecting, and also in a special form to call on people to pay attention to and care for the disabled, to help the Beijing Winter Paralympic Games that will open on March 4.
This is not only a performance full of warm care for the disabled, but also an ordinary figure in the short film interspersed with the evening. Among them, there are representative industry models in the fields of medical treatment, teaching and scientific research, as well as drivers, couriers, sanitation workers, firefighters, and policemen who silently stick to their jobs, just like everyone around us. The red scarf that is passed on carries the special warmth of greetings to the years and ordinary people, such as this song "Light", everyone is a light in life, and the Beijing Spring Festival Gala specially sends blessings to ordinary people from all walks of life on the day of the reunion of thousands of families, conveying warmth and great love, and also highlighting the connotation of the whole society advocating dedication.
The indispensable Taste of Beijing and the fireworks in the world make the Beijing Taiwan Spring Festival Gala more intense, and the concern for people's emotions and emotions has formed the atmospheric expression of "Together to Spring" with distinctive characteristics and lofty standing positions of the Beijing Spring Festival Gala, accurately finding the greatest common denominator of social emotions, creating a national empathy point, and further sublimating the feelings and patterns of the Beijing Taiwan Spring Festival Gala.
Cutting-edge topic selection, visual innovation, and scientific and technological empowerment
Balancing youth and tradition to create a family celebration "Beijing Evening"
Simple and innovative, young and old, highlighting the youthful state, the Beijing Spring Festival Gala has a more sophisticated grasp of the content tone, and all kinds of program creation can take into account the viewing scene of the Spring Festival Gala family celebration, and can also integrate into the pioneering creativity, cutting-edge technology, trend topics, and the organic integration of traditional culture and fashion expressions, forming a "Beijing Evening" style that attaches equal importance to thickness and vitality.
The selection of language programs comes from the lives of the people, observes the diversity of life through different angles, and processes them into wonderful sketches with a lot of jokes with dense baggage art. The social issues involved are very diverse, including many hot topics that young people are most concerned about, "The Big "Sugar" Meganowledge" innovates and implants a new concept of "meta-universe", combining realism with soft science fiction, reflecting the popular topic of "appearance anxiety" among urban youth;
The expression of "Sweet Troubles" is also full of creativity, breaking through the traditional form, showing the interaction between parents in a family of four and children who are growing up and in various periods with "four-sided platform", while the theme focuses on the two-child family, which is still full of the atmosphere of the times;
Song Xiaobao's "So Many People in this World" uses the cross-border combination of comedians, film and television actors and talk show rookies to discuss and think about the concept and values of love in the new era.
This year's Beijing Spring Festival Gala is also based on creating a New Year atmosphere in terms of image language, breaking through tradition and providing stronger texture and more novelty. The stage design takes "panoramic immersion" as the core highlight, realizes a three-dimensional immersive experience of 720 ° in space, expands the display space of dynamic vision with a large screen full of stage, and the visual effect of the entire Spring Festival Gala is changeable and dreamy. The sense of science and technology is vividly reflected in the song and dance programs of the Spring Festival Gala on Beijing Tv, and many programs have introduced the latest technology in visual expression, enriching the expression of artistic conception and enhancing the immersive viewing experience.
In Cai Xukun's song "Mountains and Rivers Are Harmless in My Chest", the large screen is based on the dynamic digital long scroll and three-dimensional model as the material, based on the national treasure-level cultural relics picture scroll "Thousand Miles of Rivers and Mountains" now collected by the Palace Museum, using digital technology innovation to interpret traditional Chinese culture, and the atmosphere is magnificent;
Zhou Shen's "You Look Delicious" jumped out of the shackles of the stage, enabled the motion capture technology of three-dimensional animation, shot with MOCO close-up technology, anthropomorphized the ingredients, and formed an innovative expression of visual impact and highly interesting music programs;
The cross-dimensional stage show "Galaxy into Dreams", co-performed by Liu Yu and digital virtual person Su Xiaomei, interprets the mix and matching of new technology, national style and the popular concept of the meta-universe, and the mapping and interaction of virtual characters, virtual world and real world, leading the audience into a fantasy world that integrates unique national style;
Wang Ou, Guan Xiaotong, Fu Jing's cooperation of "Flower Heart", adapted from the classic song, the arrangement is quite innovative, the evening combined with AR virtual beauty vision, presented the three beauties to wander the "flower road" of the different style, this show is not only exquisite catwalk, but also means a wonderful way, all the way to happiness of the good wishes.
In the deep cultivation of innovation, the brand characteristics of the Beijing Spring Festival Gala are becoming increasingly distinct. Based on the theme of the times and the feelings of home and country, excavating the warmth and light in the lives of the people to the greatest extent, combining the unique cultural characteristics and cultural landscape of the capital Beijing, the emotions and atmosphere required for the Spring Festival Gala will be transmitted in place, so as to achieve the same frequency resonance with the emotions of ordinary audiences, and it is not difficult to understand that the Beijing Spring Festival Gala can continue to lead the provincial satellite TV Spring Festival Gala.