Highlighting the beauty of Chinese unity and Chinese culture, the main creator of Hunan Satellite TV's "Chinese Spring Festival Gala" unveiled the cooking of this New Year's and overseas Chinese audio-visual feast.
Text | Jiang Lai
Spring Festival, is an important traditional festival shared by overseas Chinese and ethnic Chinese around the world, under the influence of the epidemic, it is difficult for overseas Chinese and Ethnic Chinese distributed around the world to reunite with their relatives, and last night's Hunan Satellite TV ""Four Seas and One Spring Festival" 2022 Global Overseas Chinese and Chinese Spring Festival Gala" let the hearts of overseas Chinese and Chinese at home and abroad closely linked together, and celebrate the Chinese New Year in a program that highlights Chinese self-confidence.
"The same frequency of the world, the same heart of China" is the theme of this year's evening party, echoing the background of the global epidemic, in the special Spring Festival that can only be seen across the sea, conveying the feelings and strength of overseas Chinese and Chinese around the world and the motherland on the same frequency. In the review and prospect of major events and achievements that are attracting the attention of the world, such as the Beijing Winter Olympics, rural revitalization, and China's aerospace, the standing and intention of the "Chinese Spring Festival Gala" are still prominent in many Spring Festival Galas.
This year's "Spring in all seas" 2022 Global Overseas Chinese Chinese Spring Festival Gala is still produced by the Yang Ziyang team of Hunan Satellite TV, the party continues the brand temperament of Hunan Satellite TV "Youth China" and the unique overseas Chinese flavor of the "Chinese Spring Festival Gala", Chinese flavor, youthful expression, homeland feelings, traditional culture, international vision blend and collision, in the dialogue with "Watch TV" (ID: TVwatching), producer and general director Yang Ziyang, executive director Liu Ying explained in detail the "cooking" of this first-class audio-visual feast. Behind.
Tribute to the hot spots of the times
Show the same frequency and unity of overseas Chinese and Chinese
Every year, the "Chinese Spring Festival Gala" combines the hot spots of the times to find new themes and new expressions that show the feelings of overseas Chinese and Chinese and carry forward the excellent traditional Chinese culture. This year's theme, "The Same Frequency of the World, the Same Heart of China", is based on the theme of the times and the global background. Producer Yang Ziyang told "Watch TV" (ID: TVwatching) that "world same frequency" is the "same frequency resonance" of overseas Chinese and Ethnic Chinese in other places but their hearts and hearts on the same frequency under the epidemic, and "China One Heart" is a national event that combines the national events that have made Chinese people proud in the past year and the new year, and in the manifestation of "Huaxia Tongxin", the national pride and centripetal force are enhanced. This has also become the perspective and the most prominent temperament of the content construction of the whole party.
The deconstruction of the theme of "Chinese Spring Festival Gala" lands on a series of figurative people and events around the relationship and emotions between overseas Chinese and the motherland. The evening party combined China's achievements and current affairs hotspots with the common frequency and homesickness of overseas Chinese and Overseas Chinese with several short films, deepening the theme and also poking at the softest place in the hearts of audiences across the country and overseas Chinese.
Executive Director Liu Ying introduced that the main creative team in the planning stage reviewed the major events that occurred in China in 2021, from the perspective of overseas Chinese and Chinese, not only the attention and emotion of these hot events are the same frequency, but also overseas Chinese and overseas Chinese have also participated in rural revitalization and Olympic events. Therefore, there is a touching story of the "cloud reunion" of the returned overseas Chinese from Shaoyang in Hunan who returned to their hometown from Laos to help revitalize the countryside in the party, and the "cloud reunion" of their families who are working hard in Laos, and a family letter written by Zheng Fengrong, the "first person in China's high jump", to zheng Enlai, the grandson of Chinese ice hockey players who are about to participate in the Beijing Winter Olympics.
The 85-year-old Zheng Fengrong, invited by the party, as the "primrose swallow" of new Chinese sports, regrettably failed to participate in the Olympic Games, and her grandson Zheng Enlai is about to go to the Winter Olympics to relay the realization of the Olympic dream. The family letter read at the party was full of the sportsmanship of Chinese athletes passed down from generation to generation, as well as the fist-fist family affection and family conditions of overseas Chinese and overseas Chinese.
There are many heart-warming stories of overseas Chinese like this. Aiming at the connection point between "Pride of China" and overseas Chinese, finding very representative characters and stories, overcoming obstacles such as the epidemic and physical distance, the stories presented by the main creative team in the evening with full dramatic tension and emotion are really rare, and many of them are extremely precious to overseas Chinese and domestic audiences.
Liu Ying introduced, the descendants of Xiang businessmen who bravely broke into Laos, in Laos, faced with long-term misses of their relatives, because Laos communication technology is not yet developed, some of them are difficult to video with their relatives, "Chinese Spring Festival Gala" to solve technical problems, contributed to the "cloud reunion" of several families, sent surprises and warmth to Laos overseas Chinese; the New Year Garden Party in Silicon Valley in the United States also completed the direct shooting for the first time under the field report of the special reporter of the party, these IT practitioners Chinese celebrate the New Year's Eve flavor is still strong, writing calligraphy, Learning martial arts and other traditional Chinese folk customs are still being passed down in a foreign land, and the party also sent "Are you okay in other places" intimate greetings; equally rare is the New Year's greetings sent by the three astronauts who traveled in space, Shenzhou on the sky, Jiaolong went to the sea is also the focus of hot discussion among overseas Chinese and Chinese, "Chinese Spring Festival Gala" shows astronauts spending the Chinese New Year on the Chinese space station in China, and asks them to send New Year greetings to overseas Chinese around the world, which is unique and can arouse pride and patriotism.
In the view of the creator, the theme expression in the party is to be built on the basis of typical characters, sincere feelings, and deep feelings, "We focus on the emotions that resonate in the Chinese people in the big era, we do not render emotions, we record emotions, and the real emotions are more moving and more infectious." Liu Ying said.
Under the barrier of the epidemic, overseas Chinese and domestic relatives and friends have a stronger need to understand each other's lives and comfort each other, and the emotions are not weakened by distance, but more intense, "difficult to see each other, wish together" has become the emotional grip of the story of the "Chinese Spring Festival Gala", hoping to take this as the core, present these homesick stories full of feelings, achieve emotional resonance with overseas Chinese, and reach the main theme of "Chinese Unity".
Creative orientation with artistic masterpieces
Create a cultural feast of traditional and trendy blending
"Chinese Spring Festival Gala" has always been a cultural feast where many literary and artistic styles converge, and the sophistication and artistic value of the program are superior in each Spring Festival Gala. This year's "Chinese Spring Festival Gala" also aims to create cultural masterpieces, integrating traditional cultural dramas, songs, ethnic dances, etc., fully displaying the rich meaning and profound connotation of Chinese culture. The program gives vitality to chinese cultural elements in the new era, integrates the innovation of new trendy elements, and also presents a new meaning for the image expression of Chinese culture, leading and promoting the international dissemination of traditional culture.
The dilapidated and new service theme is a major principle of the program design of the "Chinese Spring Festival Gala", and the setting of each program contains the ingenuity and special intention of the director's team, exploring the presentation of different traditional evenings and the common song and dance program forms of the audience. "Every show is designed with a pivot point. Why is this song here? Why do the same performers have different effects here? This is a question that we think about repeatedly when we receive this proposition. "The creator believes that each program needs to be creatively oriented by fine products, or original new works with strong artistry, or adapted to present refreshing works, and can be smoothly connected with the story before and after, and launch programs that are consistent with specific themes and emotions in the right position, so that the audience is always in the mood of substitution and resonance."
The appearance of Qi Wei and Lee Seung-hyun in the "Chinese Spring Festival Gala" is different from other evenings, their performance "Confession Balloon" combined with the program team's interviews with Chinese couples and couples around the world, jointly expressing the mutual support and confession of overseas Chinese and Chinese couples;
Wang Mainland and Lin Yun's program "Chinatown Food Party" is packaged into a "Kitchen King Battle" with dramatic elements, connecting the songs that the audience is familiar with, and also closely following the theme of overseas Chinese and Chinese helping each other through the lively New Year flavor and hometown flavor of Chinatown, "This is another way to tell the story, the same to express our theme, the meaning and concept of each song are different." ”
The evening also provided a more impactful and dramatic aesthetic experience through a variety of literary and artistic forms and creative mixing and matching of guests. Yang Yuying and Meng Tingwei's program is not simply presented in the form of classic skewers, but is connected from the perspective of Homesickness when Chinese people make calls, and this program called "Time Music FM" strings together the representative works of the two singers, forming a "work that combines musical elements and dramatic structure". Wu Bixia and Wang Linkai's song "Hunan YOUNG" is a wonderful collision of folk rap art Changde silk strings and new wave rap from Hunan, which is further upgraded on the basis of the mixing and matching of traditional folk music and modern pop music, integrating national intangible cultural heritage and giving new life to traditional culture.
Showing the essence of traditional culture and spreading and promoting Chinese culture to the world has always been the characteristic and mission of the "Chinese Spring Festival Gala". This year, the party will also bring a variety of excellent Chinese traditional cultural elements to the stage in an innovative way. Yang Liping brought the original dance work "Spring Cow" performed by apprentice Jinhua, integrated into the traditional culture of ethnic minorities, and expressed her beautiful wishes for the New Year by interpreting this ancient Chinese traditional Spring Welcoming Ceremony; Gong Linna sang the new song "Tiger Xingyin" in the Year of the Tiger for the first time, adapted from the traditional culture she was good at, and sent the blessing of "Tiger Tiger Vitality" on the first day of the Year of the Tiger. Every year, we strive to make innovative opera programs, and this year we show the beauty of opera with the stories of the four traditional Chinese beauties, blending cultural precipitation with the newborn opera and dance show "A Touch of Heavenly Fragrance", bringing the ultimate audiovisual enjoyment.
"We use a lot of traditional cultural elements, and they all use some cross-border, integrated, and wall-breaking methods to present a new and trendy feeling." Liu Ying said that even the stage art has become a cyberpunk science and technology style, and the circle in the middle echoes "concentric and frequent", and at the same time has a combination of science and technology and traditional culture.
In its creation, the team particularly emphasizes that whether it is a short story, or the integration of documentary and artistic expressions expressed in various literary and artistic programs, and the innovation of various dimensions and levels, it is all for the content and the theme, "all art forms are used by me".
Cohesion, let ordinary people empathize and resonate
The background of the "Chinese Spring Festival Gala" adheres to the breakthrough again
"Chinese Spring Festival Gala" has been settled on Hunan Satellite TV for seven years, and Hunan Satellite TV's skillful ability to balance youth and the expression of the main theme is vividly reflected in the creation of this unique theme party. The annual "Chinese Spring Festival Gala" can closely follow the pulse of the times and the international and domestic situation, highlight the connection between personal feelings and the country's strong feelings of home and country, and create a New Year cultural feast in which overseas Chinese and Chinese at home and abroad can immerse themselves and empathize with the content of the evening party with ingenious creativity and profound cultural connotations.
Yang Ziyang team is also the longest growing of the new Spring Festival Gala brand of the main creative team, has been operating for several consecutive years, and gradually formed an exclusive creative methodology in deep cultivation, but the main creative team still admits that it is difficult to take over the proposition of "Chinese Spring Festival Gala", and it is not difficult to face a new innovation challenge every year, play new concepts, present fresh content, this process is doomed not to be easy, "but it is not for innovation and innovation, it must be first kept in the theme of the idea." ”
Evening Director Group
Therefore, what the team did at the beginning was not how to innovate at the level of specific programs, but to first determine the theme "fulcrum", with the core concept and spiritual core, each program will slowly have a direction and take shape in continuous polishing. Each year's social background and current hot spots are different, as a strong theme attribute evening "Chinese Spring Festival Gala", it is more necessary to combine social development, international situation and specific groups of people, in the theme expression and creative concept to keep pace with the times.
Yang Ziyang told "WatchING TV" (ID: TVwatching) that every new year, the team opens up its vision and senses more, observes and feels the emotions and nostalgia of overseas Chinese and Chinese with heart, and reflects the spiritual outlook of overseas Chinese in the new era as comprehensively and truly as possible, especially this year, "Due to the epidemic, they can't return to their hometown, we can't fully know what they are doing, so we will listen to what they want to say more attentively." "Caring for the feelings and emotions of ordinary people, making new year flavor, overseas Chinese flavor and Chinese taste, condensing overseas Chinese hearts and gathering overseas Chinese strength, is the unchangeable point of the "Chinese Spring Festival Gala", Liu Ying believes that the primary problem of the creation of the party is that the camera must be aimed at ordinary people, so that the audience collectively has emotional resonance, which is the core of creation.
In recent years, Yang Ziyang's team has continued to cultivate in the theme evening, and in 2021, it has successively created the Hunan Provincial Literary and Art Evening Party celebrating the 100th anniversary of the founding of the Communist Party of China, "One Hundred Years of Positive Youth", the National Day special program "Daohua Xiangli Says a Good Year", in the production of each party and program, the creative principles and orientations that the team keeps are "let ordinary people become our protagonists" and "create literary and artistic masterpieces", which is also a part of the team's original intention. "Every show, every idea, we're 100 percent committed, trying to be able to present the ultimate aesthetic, and we want to make ourselves something that forms a team style."
Another year of "Chinese Spring Festival Gala" came to an end, and the brand effect continued to ferment, which is not only the first report card of the team's new year, but also another audiovisual feast full of texture and feelings, taking into account the expression of youth and family fun, and carrying forward the positive energy of spring under the new slogan of Hunan Satellite TV.com.