"Clean the venue"! Copyright protection is the love of the Winter Olympic brand

On the evening of February 2, the first event will be launched at the Beijing Winter Olympics, and the curling competition will be played in the "Ice Cube". Spectators who pay attention to the fierce competition and the cool venues will most likely not find that the "ice cube" they see has been carefully "cleaned" by the rights protection team. According to the Beijing Evening News, although "cleaning the venue" sounds particularly like having to work with the cleaning team, in fact, the work content of the rights protection business team is both professional and important. They are responsible for optimizing the visual presentation of the Olympic Games to athletes, spectators and global broadcast audiences, maintaining the status of the Olympic brand, ensuring the purity of the Olympic games, and ensuring that the brand and sponsorship value of the Olympic Games can be fully displayed through strict protection of the rights and interests of sponsors.

Members of the Ice Cube Rights Protection Team are at work. Figure according to the Beijing Daily client

According to Article 50 of the Olympic Charter, "clean venues" is an important measure for olympic events to protect the Olympic brand and highlight the uniqueness of Olympic events, through the "clean action" on commercial displays in and around the competition venue, venues, so that athletes, spectators and various stakeholders can focus on the athletes in the competition and the Olympic cultural atmosphere, and do not be disturbed by various commercial elements.

In this way, you can understand and deeply understand the meaning of the slogans made by the volunteers of the rights protection team. They said that "the protection of rights and interests is concerned everywhere." Facing the logo, I have tape. Lively, curling opens. Look at my team, pull the wind cool! "Although it is a small piece of tape, it is still very exquisite where to paste, how to paste, and how much to paste." After all, the ice cube is so big, there are so many people and things inside, and trademarks and other symbols can be seen everywhere to the point where people turn a blind eye. Clean off these "black under the lights", small tape can do a lot.

Devoting a team to this shows the importance we attach to the copyright protection of the Olympic Games as hosts. As early as December 2017, the National Copyright Administration issued a notice requiring all parts of the country to strengthen the copyright protection of emblems, unless otherwise provided by laws and regulations, without the permission of the Beijing Winter Olympics Organizing Committee, no unit or individual may use the emblem without authorization. With the intensive and orderly preparatory work, the awareness of copyright protection has also been deeply rooted in the hearts of the people. On January 20 this year, Sylvie Fauban, Deputy Director General of wipo, delivered a video speech at the press conference of the "Concentrated Action on Copyright Protection" and "Copyright Protection Plan" at the Beijing 2022 Winter Olympics, highly appreciating China's copyright protection work. From January to March 2022, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Cyberspace Administration of China and other departments jointly launched a centralized action on copyright protection for the Winter Olympics... Therefore, protecting copyright, being responsible for the Winter Olympics, and being responsible for the identity of the host, we are serious and genuine.

In the final analysis, the protection of copyright and intellectual property rights will produce huge economic and social benefits, which will ultimately benefit the development of the Olympic Movement and help to establish an atmosphere of respect for the spirit of contract and respect for the law in the whole society.

Source Beijing Evening News | Reporter Zhang Li

Edited by Zhang Li

Process Editor Wu Yue