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Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

There are many ways to enjoy the Olympics, one of which is the "badge collection". Those who participated in the 2008 Beijing Olympics must remember that one of the things that athletes, staff, journalists and volunteers were keen to do was to exchange badges. A small badge is not only a testament to participating in the Olympic event, but also a small window for exchanging the Olympic spirit and world culture.

The Olympic badge originated in Athens, Greece, and was originally a round card used to distinguish the identities of athletes, officials and the news media. Some of the contestants exchanged the round cards they wore to pass on each other's good wishes, and the custom of exchanging Olympic badges was born.

Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

The 2022 Beijing Press Center "Olympic Badge Space-time Exchange Station" displays eight series of badges such as "The Most Beautiful Beijing", "The City of the Two Olympics" and "The Beauty of Sports". People's Daily reporter Bao Congying photographed

On the first day of the Lunar New Year, which is also the day when the Beijing News Center is open to the public in 2022, the reporter noted that on the first floor of the news center, there is a special "Olympic Badge Time and Space Exchange Station", displaying eight series of badges such as "The Most Beautiful Beijing", "The City of the Double Olympics" and "The Beauty of Sports", which are colorful and colorful.

Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

Tian Yuhong, director of the 2022 Beijing News Center, introduced that Beijing is the first "double Olympic city" in the history of the Olympic Games, and many media friends have not only reported on the 2008 Summer Olympic Games, but also participated in the coverage of the 2022 Winter Olympics, so there are special needs in exchanging badges and preserving badges. In order to meet everyone's wishes, the press center set up an Olympic badge time and space exchange station on the first floor to facilitate the exchange and exchange of badges here for journalists and friends. "I hope that these badges can leave a good memory for everyone, and at the same time, everyone can feel the charm of the City of The Two Olympics in the process of badge exchange."

Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

On February 1, the Beijing News Center of the Beijing Winter Olympics 2022 was officially opened to the public, and a staff member gave a lecture at the "Olympic Badge Space-time Exchange Station". People's Daily reporter Bao Congying photographed

"Many badge collectors have a relationship with the Olympics that are related to 'hosting the Olympics at the doorstep'." Volunteers at the badge exchange station introduced that since the 1988 Winter Olympic Games, the "Olympic Medal Exchange" has become a traditional project in the host cities of the Olympic Games and has become an integral part of Olympic culture. The Olympic Games have formed a "Pin" (badge) culture, and various sports delegations, media organizations, sponsors, and cultural groups have launched commemorative badges with their own LOGOs and five rings, pinned to their employee ID straps, hats or clothes. In the Olympic Village, MPC, competition venues and even on the shuttle, people of different countries, different skin colors, and different languages can exchange their badges for their own badges when they see that each other's "Pins" are their favorite. In exchange for a memorial, but also for a friendship.

The reporter observed that in the badge display area, the special badge of the Beijing 2022 Winter Olympics has become the focus of everyone's attention. For example, the "Countdown to the Central Axis" series of badges perfectly combines the application point of the Central Axis of Beijing with the countdown process of the Beijing Winter Olympic Games, and the "Chinese Traditional Festivals" series of badges are drawn with the customs, diets and popular folktales of different festivals as the main line of creation, which is quite popular with foreigners.

Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

Olympic badge time and space exchange station "Beijing Winter Olympic Games countdown commemorative badge" display. People's Daily reporter Bao Congying photographed

It is worth mentioning the "Beijing Winter Olympics Countdown Commemorative Badge". This set of badges is issued from the 1,000-day countdown to the Winter Olympics, after which one is issued at every important time.

Reporter's side note: small badge, big culture! The square inch badge shows the Olympic sentiment

The Chinese "blessing" composed of Olympic badges. People's Daily reporter Bao Congying photographed

The reporter learned that the 2008 Olympic Games came to China for the first time, and the badge exchange of this fresh Olympic cultural activity made many Chinese people shine. During the Beijing Olympic Games, Wangfujing, Chaoyang Park, World Trade Center SkyWalk, and Beijing Olympic Park all have special badge exchange places. The Beijing Olympic Games have cultivated a large number of "Zhang Friends", and after the Olympic Games, the "Zhang Friends" at home and abroad have been separated from each other, but the exchange of badges has not ended. Between the square inches, the badges record the precious history of the Olympic Games, highlight the rich and colorful cultures of various countries, collect scenic spots and monuments around the world, and convey the sincere friendship of the people of the world.

"Small badges, big cultures". Outside the Beijing Olympics, badge enthusiasts from around the world are reaping their own "medals."

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